Selfridges’ Post

🏆 Louis Vuitton's Unmatched Legacy in Sporting Trophies 🏅  Never has a brand covered as many legendary trophies as iconic luxury house Louis Vuitton since 1854. Recently, LV revealed the stunning trunks designed by CHAUMET to hold the medals for the Olympics Paris 2024.   👉Over the decades, LV has lent its expertise to the world's most prestigious sporting events, from the America's Cup to the FIFA World Cup. For Paris 2024, the brand has outdone itself - crafting torch trunks with a chic water motif and medal trunks inspired by its iconic "malle coiffeuse" design.   👉This collaboration is a testament to LV's commitment to excellence, creativity, and audacity - values it shares with global sports. As LVMH's Antoine Arnault said, "Protecting the symbol of Olympism and the dreams of athletes required LV's savoir-faire." Crafted and designed in France, it displays talent and know-how made in France.   With this project, LV has cemented its position as the ultimate creative partner for the world's top sporting events, showcasing its unparalleled legacy in trophy preservation and presentation. 🏆✨ 👉 Watch the video below in which not only the trunks but also the codes of powerful luxury houses are revealed. #luxury #Paris24 #luxurybrands #excellence #Olympicgames International Olympic Committee – IOC Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

Decathlon's decision to rebrand, symbolized by the transition to a circular logo representing the orbit of sport, is a commendable step towards showcasing their commitment to sustainability with respect to circularity they aim and committed to offer. The incorporation of circularity into their logo resonates well with Decathlon's sustainable business model and signifies their dedication to minimizing environmental impact. It's encouraging to see Decathlon set ambitious goals, such as aiming for a 20% reduction in absolute CO2 emissions by 2026, based on emissions measured in 2021. Their commitment to reducing product carbon intensity, investing in sustainable raw materials, supporting suppliers in adopting renewable energy sources, and decarbonizing transport aligns with their goal and demonstrates proactive steps towards environmental responsibility. However, it's worth noting that while Decathlon has made strides in sustainability, there is room for improvement. Part of their final production stage being certified by Sedex Members Ethical Trade Audit (SMETA) is a positive aspect, but the score of 21-30% in the 2023 Fashion Transparency Index suggests there's more work to be done in enhancing transparency and ethical practices throughout their supply chain. It's hoped that Decathlon will continue to prioritize sustainability initiatives and work towards improving their transparency and ethical practices, ultimately aligning with their goal of reducing CO2 emissions and contributing positively to environmental conservation efforts.

What a great project Michal! Well done.

📈 Why Padel Is Luxury’s New Favourite Sport! ICYMI - The Business of Fashion recently shared how brands like Valentino and Prada are cashing in on the racket sport’s chic appeal. Want to be part of the conversation? Explore our custom branded padel collection and get your brand involved in this trending sport. #Padel #LuxurySports

Product link: https://lnkd.in/gHtxzY5K Visit our shop: https://idomythangz.com/ The Leo Messi Air Jordan 1 collaboration is a testament to the convergence of sports and style, seamlessly blending the iconic Air Jordan silhouette with the unparalleled talent of football legend Leo Messi. As an avid fan of both sports and sneakers, I was eager to experience this unique fusion, and I can confidently say, it does not disappoint. From the moment you lay eyes on these kicks, you’re struck by their dynamic design. The sleek white and blue colorway pays homage to Messi’s Argentine roots, while the subtle yet striking details, such as the Messi logo on the tongue and jersey-inspired number 10 on the heel, serve as a reminder of his legendary status in the football world. But beyond its aesthetic appeal, the Leo Messi Air Jordan 1 is a testament to quality craftsmanship. Constructed with premium leather and featuring the iconic Air Jordan cushioning, these shoes offer both style and comfort in equal measure. Whether you’re on the pitch or hitting the streets, they provide the support and performance you need to excel in every endeavor. What truly sets this collaboration apart is its ability to transcend boundaries. It’s not just a sneaker for football fans or sneakerheads; it’s a symbol of inspiration and excellence that resonates with people from all walks of life. Whether you’re a Messi devotee or simply appreciate the artistry of a well-crafted shoe, the Leo Messi Air Jordan 1 offers something for everyone. As for the purchasing experience, idomythangz.com once again delivers a seamless transaction process. Their user-friendly website and efficient customer service ensure a hassle-free shopping experience, allowing you to focus on what truly matters: stepping into greatness with every stride. In conclusion, the Leo Messi Air Jordan 1 is more than just a sneaker; it’s a celebration of athleticism, artistry, and ambition. Whether you’re scoring goals on the pitch or making a statement on the streets, this collaboration empowers you to channel your inner champion with every step. Grab your pair now and join the ranks of legends in the making.

BALENCIAGA launched Balenciaga Skiwear, a mini #virtual simulation #game of a slalom ski race on an infinite snow slope.   Accessible on computer and mobile, the aim of this video game is to raise #awareness of Balenciaga’s winter sports collection among non-sports enthusiasts and develop sales. #game #customerexperience #cx #technology #digital #digitalinnovation #innovation #immersiveexperience #digitalexperience #balenciaga #gamification

The convergence of the fashion and sporting world has never been more apparent as we approach Paris's highly anticipated Olympic games this July. As a testament to their strategic planning and foresight, fashion brands worldwide are seizing the additional interest in the games to strategically announce new brand ambassadors. Christian Dior is a prime example of a brand that has masterfully blended its heritage style with contemporary fashion trends, showcasing their innovation and adaptability during this period. Christian Dior, under the creative direction of Kim Jones, has taken a unique approach to selecting and styling athletes for the upcoming Olympic games. They have chosen athletes who have a history in the fashion industry, like former world number two tennis player Casper Rudd from Norway, as well as those who are emerging stars in their respective sports, such as French hurdler Sasha Zhoya and Paralympic swimmer Alex Portal. Christian Dior's innovative strategy is a testament to its ability to seamlessly blend its heritage style with contemporary fashion trends. This approach positions it as a brand to watch during this period and as a trendsetter in the industry. Christian Dior's announcement of partnerships with a diverse selection of athletes is a significant step in reflecting the brand's evolution. This move mirrors changing customer attitudes, particularly Generation Z's prioritization of diversity, and is a strategic decision to attract a new audience to their collections beyond the games. Generation Z prioritises diversity, and it is a great decision to mirror this to attract a new audience to their collections beyond the games. It will be intriguing to see how Christian Dior moves forward and whether diversity is still a top priority. https://lnkd.in/gSE-6Vpg

Brand positioning 101. Why does Rolex avoid football at all costs? 👇 ... Rolex sponsors sports like tennis, golf, yachting, equestrian events, and Formula 1, aiming at people who can buy their luxury watches. These sports match Rolex's image of exclusivity and prestige, unlike more common sports like football. Events like Wimbledon and the Monaco Grand Prix reflect the luxury and tradition of Rolex. Individual sports provide more chances for Rolex to showcase their watches, especially during awards and ceremonies. This approach strengthens Rolex's luxury image, appealing to its target audience clearly and effectively. --- #rolex #branding #strategy #marketing

Luxury brands Gucci Prada Group Fendi Louis Vuitton Christian Dior Couture continue to have an obsession with #actionsports and the great #outdoors #skate #ski #surf Even Hermès got into the mix recently with “Hermes Camp” Hotel Jerome in Aspen Action sports and the great outdoors is a BIG business and it is where consumers are spending time and money. Question is, IRL are consumers wearing /using the luxury brands action sports and outdoor clothing, gear and equipment in urban environments or are the consumers actually using them for there intended purpose -sports and outdoors? #gorpcore IMO true sports and outdoor aficionados prefer action sport and outdoor brands Salomon Arc'teryx Equipment Amer Sports Mammoet Mammut Sports Group AG Patagonia norda run Haglöfs Burton Snowboards for actual sports and outdoor activities. And the luxury brands offerings -though some may be “technical performance” - are better suited for “apres” activities Moncler Stone Island and a handful of other brands are balancing between fashion X sport.

Today we discuss rugby, Rugby game is more popular in 6 countries: South Africa, Australia, France, UK, Japan, and Italy. Overall, this is played in all over the world. Each rugby team announces thirteen players in the field with 4 substitute in bench. Now, we disclose 10 qualities of a good rugby jersey. 1) Fabric Quality: The fabric should be durable, breathable, and moisture-wicking to keep players cool and dry during intense matches. 2) Fit: The jersey should fit snugly without being too tight or restrictive, allowing for freedom of movement while also reducing the risk of grabbing during tackles. 3) Durability: Rugby is a physically demanding sport, so the jersey should be able to withstand rigorous play without tearing or losing shape easily. 4) Design: The design should incorporate team colors, logos, and other branding elements while also allowing for player numbers and names to be clearly visible. 5) Comfort: Comfort is crucial during long matches, so the jersey should have flatlock seams to minimize chafing and irritation. 6) Safety: Some jerseys are designed with reinforced stitching in high-impact areas to enhance player safety. 7) Collar: The collar should be sturdy enough to withstand tugging during scrums and tackles but not too rigid to cause discomfort. 8) Customization: Many teams prefer jerseys that can be easily customized with sponsor logos, player names, and numbers. 9) Ease of Maintenance: Jerseys should be easy to clean and quick to dry to maintain hygiene and prolong their lifespan. 10) Regulatory Compliance: Jerseys should meet the regulations of the governing body of the sport regarding size, color, and branding. Overall, a good rugby jersey balances performance, comfort, and durability to meet the demands of the sport while also representing the team's identity effectively. We are manufacturing rugby jerseys that have the above 10 qualities. Feel free to contact us and make your perfect custom jerseys. #RugbyJersey #RugbyKit #RugbyGear #TeamJersey #SportsApparel #AthleticWear #SportsUniform #CustomJerseys #RugbyFashion #TeamWear #PerformanceApparel #SportsMarketing #GameDayGear #SportsFashion