Sebastian Lund’s Post

Timing is everything, and Platinum Mike Perry has proved it once again by resigning with Bare Knuckle Fighting Championship. His decision highlights the strategic benefits of timing in brand partnerships. Strategic Synergy: Partnering at the right time maximises the impact of collaboration. Just like Mike Perry's return aligns with his & BKFC’s rising popularity, timing your brand partnerships can lead to mutual growth. Amplified Exposure: When the spotlight is on, it's the ideal moment to strike a partnership. As fans eagerly anticipate Mike Perry's next move, consider how timing can amplify your brand's exposure and engagement. Relevance and Momentum: In the fast-paced world of combat sports, staying relevant is key. Likewise, seizing the right timing for your partnerships maintains momentum and keeps your brand at the forefront. As Platinum Mike Perry's journey continues with BKFC, think about how the power of timing can elevate your brand partnerships to new heights both here in the UK and US with BKFC. #brandpartnerships #TimingIsKey #CombatSports

Lesson from the F1 Miami Grand Prix for people building careers in sports: watch for *international sports properties* that are *growing in the US* According to Williams Racing, the 10 F1 teams recorded 23 new branding partners this season, 48% of which are headquartered in the US. 2/3 of Williams’s major partners are US-based, including The Duracell Company, AB InBev's Michelob Ultra, and Kraken Digital Asset Exchange. To serve this growing base of US sponsors, Williams Racing opened an office in NYC. Other non-US properties are following the same playbook, including The Premier League, Lega Serie A, and more. __ 💡 My takeaway → If you want to work for a global sports property, it can sometimes be best to build a foundation of expertise with your local community (fans, sponsors, media partners). As global sports look to reach your community, your experience can be of differentiated value. ⭐️ Explore 13 open jobs at Miami Dolphins and Hard Rock Stadium, including 2 roles specifically focused on F1 Miami Grand Prix: https://lnkd.in/exANbCnx Did you watch the Miami Grand Prix? What sponsors stood out to you (both US and non-US brands)? ⬇️ 💬

MARK YOUR CALENDARS! 🗓️ You don't want to miss this amazing conversation between Lara Krug and Jennifer Halloran moderated by our very own Julie Andreeff Jensen! SPORT BEACH 2024 will be one for the books! 🏆 #SportBeach #WomenInSports #SportLeaders #JasperAdvisors

So many brands are tapping into the Summer of Sport 2024, but who do you think is leading the pack? ⚽️🥇🎾🏉 For our latest newsletter, we've rounded up some examples to give you some inspiration. We're seeing loads of competitions, a few community projects and a couple of limited-edition products. Take a look and sign up to the newsletter to get the next issue in your inbox. 📥 #grocery #fmcg #categorymanagement

Today, Iris New York/Atlanta Managing Directors Elizabeth Hall and Simon Yoxall will be on stage at Brand Innovators Formula 1 event in Las Vegas discussing cultural relevance in marketing, including the significant opportunity for brands to take advantage of the ever-increasing interconnection between culture and sport. Culture and sport aren't just connected, they're one and the same… Formula 1 generated $2.57 billion in revenue in 2022, a 27% increase over 2019, and attendance reached 5.7 million last year, a 36% rise from pre-­pandemic levels. We've seen the insane U.S. growth of global sports first hand in our work with Major League Soccer. We’ll be sharing highlights from the event in the coming days and how it’s through #participation that brands harness people-powered energy to travel further faster. #TheParticiptationAgency #BrandInnovators #CulturalRelevance #SportsMarketing #MarketingTrends #CulturalImpact

Here's what could happen to Amer Sports shares next.

This partnership is more than a mere portfolio expansion; it's a strategic move reflecting the company's commitment to diversifying its sports and entertainment offerings. The alignment with F1 is not just a market move; it's a strategic match with demographic trends, resonating with a fanbase where 70% are under 35 - an ideal fit for American Express's growth segments among Millennials and Gen Z. The triumph at the Las Vegas Grand Prix, where a significant share of tickets were purchased through American Express, serves as tangible evidence of the partnership's data-driven success. Looking ahead, American Express anticipates an extended activation, signaling its eagerness to further enhance both fan experience and cardholder loyalty in the 2024 season and beyond. #sportsanalytics #sportsindustry #sportsbusiness

⛳ 𝑰𝒕 𝒘𝒂𝒔 𝒂 𝒉𝒆𝒍𝒍 𝒐𝒇 𝐚 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑: 𝑵𝒊𝒌𝒆-𝑻𝒊𝒈𝒆𝒓 𝑾𝒐𝒐𝒅𝒔 The partnership between #Nike - #TigerWoods which recently ended after 27-years, is what I consider "𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅 𝒐𝒇 𝒔𝒑𝒐𝒓𝒕𝒔". A partnership built on 𝘚𝘩𝘢𝘳𝘦𝘥 𝘝𝘪𝘴𝘪𝘰𝘯, 𝘝𝘢𝘭𝘶𝘦𝘴, 𝘗𝘢𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘔𝘶𝘵𝘶𝘢𝘭 𝘙𝘦𝘴𝘱𝘦𝘤𝘵 that made both parties a load of money and created some iconic moments in sports. What is next for Tiger Woods now? what is his Next Chapter going to be? We don't know as yet, but one thing we do know is that times are changing and that we are currently witnessing a 𝐜𝐥𝐞𝐚𝐫 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐧𝐨𝐰 𝐰𝐚𝐧𝐭𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬. A distinct departure from the 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘮𝘣𝘢𝘴𝘴𝘢𝘥𝘰𝘳𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴 to now looking for a 𝘨𝘳𝘦𝘢𝘵𝘦𝘳 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩. #MichalJordan pioneered this with his #AirJordan brand retaining ownership of his royalties, estimated to be around 5% of every Jordan sale made by Nike. Now we also see #LeBronJames with his involvement with companies like Blaze Pizza and his media production company, SpringHill Entertainment, and #RogerFederer with his strategic investment in On Shoes, to name a few. Athletes also are recognising the 𝒑𝒐𝒘𝒆𝒓 𝒐𝒇 𝒕𝒉𝒆𝒊𝒓 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅𝒔 and the influence they have on their communities. 𝘐𝘵'𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘮𝘰𝘷𝘦 𝘵𝘰𝘸𝘢𝘳𝘥𝘴 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝒍𝒐𝒏𝒈-𝒕𝒆𝒓𝒎 𝒇𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝒔𝒆𝒄𝒖𝒓𝒊𝒕𝒚, 𝒎𝒂𝒌𝒊𝒏𝒈 𝒂 𝒍𝒂𝒔𝒕𝒊𝒏𝒈 𝒊𝒎𝒑𝒂𝒄𝒕 𝒃𝒆𝒚𝒐𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒂𝒕𝒉𝒍𝒆𝒕𝒊𝒄 𝒄𝒂𝒓𝒆𝒆𝒓𝒔 as well as having more control over their own brands. Am excited to see how this 𝑨𝒕𝒉𝒍𝒆𝒕𝒆-𝑬𝒄𝒐𝒏𝒐𝒎𝒚 will serve as a catalyst for 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 (𝐚𝐭 𝐚𝐥𝐥 𝐥𝐞𝐯𝐞𝐥𝐬) 𝐚𝐧𝐝 𝐩𝐥𝐚𝐲 𝐚 𝐛𝐢𝐠𝐠𝐞𝐫 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. Exciting times! #athletes #sportseconomy #sports #partnerships #innovation #sponsorship #marketing

💡“The team and I flew to Mexico City and it was just absolutely electric. I was blown away. We all came home and said, We need to be a part of this." 💡“We always want to make sure for our card members that we’re providing access for them to come to the event but when they get there, there are things onsite that are really special because you’re with American Express.” 💡Not only does Formula 1 boast a global audience of more than 1 billion—in 2021, F1 reported a global TV audience of 1.55 billion—but 70% of those fans are under the age of 35, which fits perfectly for American Express, whose fastest-growing segments are among Millenials and Gen Z 💡“We really use our card members as our guide and what their passions are, then work to add elements to our portfolio that will meet those needs, both so we can engender loyalty with our existing card members but also attract new card members to the franchise. I think Formula 1 does both those things.” #sports #sportsbiz #sportsbusiness #formula1 #sportspartnerships  #sportssponsorship #commercial #content #digital #sponsorship Formula 1 #genz #millenials

With the Ryder Cup now in full swing ⛳ 🏆 , it's set to become the biggest 'business success' of 2023 for the game of golf. Much of the success will be attributed to the approach in partnership strategy and global communications, which further reiterates the importance for all corporate companies to learn and adapt to. I've listed some key takeaways from this article written by Josh Carpenter as to how this is being achieved. - Partnership Activation: Leveraging effective global communication strategies enables sponsors to activate their partnerships on a global scale and into foreign markets. This added value will attract new sponsorship and investment into the game, enhancing future growth. - Fan Engagement/Recognition: Consumers grow the game, plain and simple. By utilizing global partners, the chances of reaching new audiences through various mediums increases the likelihood of new viewership and support. Utilizing the diversity of brands can allow for broader accomodation and appeal for fans on the a global scale. Ex; Hilton "Stay on the Green Initiative" - Global Partnerships: Permits easier expansion into foreign markets when associated with a global event such as the Ryder Cup. - Brand Awareness: Companies such as Capgemini are leveraging the event to expand its presence into the U.S market. #RyderCup #GlobalPartnerships #Golf PGA TOUR Sports Business Journal Aon BMW Group Capgemini Citi DP World Hilton ROLEX The Ryder Cup