Sean Simon’s Post

🎙️ Optimizing UGC for Social Commerce and Amazon 🚀 I had an enlightening conversation with Tom Logan, co-founder of Cohley, in the latest episode of The The MarTech Matrix Podcast. We delved into the strategic importance of user-generated content (UGC) for e-commerce giants like Amazon, Walmart, and Target. Here’s a snapshot of what we discussed and some actionable insights for brands looking to enhance their UGC strategy! Catch the Full Episode and More Clips via the Links in the Comments 🗣️ Tom Logan: "We're doing a lot of work with Amazon right now as a content partner to determine the types of videos needed for product pages to provide information, social proof, and confidence for consumers to make a purchase. Amazon is very serious about social commerce, especially with their Inspire app, which competes with TikTok in the social shopping space." Here’s how brands can make their UGC more effective: Content that Builds Trust: Work on creating videos and reviews that provide essential information and social proof. This helps in building consumer confidence, making them more likely to complete a purchase. Leverage Social Commerce: With the rise of apps like Amazon Inspire, there’s a growing trend of shopping directly within social platforms. Ensure your UGC is optimized for these channels to capture the attention of a captive audience. SEO and Conversion Impact: E-commerce giants like Walmart and Target are pushing vendors to improve their content. High-quality UGC plays a significant role in improving SEO rankings and conversion rates. Make sure your product pages are well-optimized with engaging and informative content. Competitive Edge: Recognize the competitive landscape. With platforms like TikTok becoming major players in social commerce, your UGC needs to stand out. Focus on authenticity and relatability to capture and retain consumer interest. 💡 Pro Tip: Regularly update and refresh your UGC to keep it relevant and engaging. Consumer preferences evolve, and so should your content strategy. 💡 For Brands: Partner with experts who understand the intricacies of e-commerce content requirements. Whether it's for Amazon, Walmart, or Target, having the right content can make a substantial difference in your product's performance and visibility. Check out the full episode for a deep dive into Cohley’s approach and learn how to leverage UGC to its fullest potential in the ever-evolving e-commerce landscape. #MarTechMatrix #Podcast #UGC #ECommerce #ContentStrategy #BrandStrategy #DigitalMarketing #SocialMediaMarketing Looking forward to your thoughts and feedback! Sean Simon Host, The MarTech Matrix Podcast Tom Barbaro Cogent Collective

Delivery Hero made close to $1.4 billion or 13 percent of its total group revenue from ads in 2023. That is enormous scale. Here's a quick example for context. Snapchat, a $26 billion company that makes almost all its revenue from ads, generated $4.6 billion in 2023. While it's not a direct comparison, Delivery Hero's current market cap stands at $6.8 billion. At 20 percent year-over-year growth, Advertising is among the company's fastest-growing revenue streams, growing faster than commissions and delivery fees. Delivery Hero expects to generate over $2.1 billion (€2 billion) from advertising by 2025. Some of the ads on its apps are obvious, but others are not so apparent. The seemingly organic trending or popular sections in food and grocery delivery feature paid placements, with brands and restaurants purchasing these premium listing spots. The company does not share further breakdown but my hunch is that the majority of this revenue now comes from ads in the grocery section of its apps. In theory at least, Delivery Hero is the best channel for FMCG players as it has high-intent customers. Restaurants can use social media - both ads and organic content, for connecting with their audience, as they have direct sales channels. FMCG brands, on the other hand, have very few places to go when it comes to engaging their audience online.

🚀 Exciting news! TikTok is not just about entertaining videos anymore. Discover how TikTok Shop is transforming the ecommerce game in ways you couldn't imagine. From shoppable ads to engaging creator partnerships, it's a whole new world of shopping and entertainment! 🛍️ 🔍 Dive into the blog post to explore key insights on leveraging TikTok for ecommerce success and conquering new markets with its vast user base. Are you ready to ride the wave of social commerce? 🏄♂️ 📈 How can your business succeed on TikTok Shop? It's all about optimizing your product content, collaborating with TikTok creators, and engaging with your audience in a meaningful way. Get ahead with our step-by-step guide! 🌟 Join the revolution! Learn from brands like Shein and others who have leveraged TikTok's features to drive sales and engage customers in a whole new way. The combination of entertainment and shopping is a game-changer – are you ready to play? 🤝 Partnering with Productsup Advertising PX can supercharge your TikTok Shop experience. Don't miss out on this opportunity to connect with experts and explore the best practices for maximizing your ecommerce potential on TikTok. Register now! 🚀 https://lnkd.in/giiVCyTA

1 in 8 $s of revenue for Delivery Hero is from ads. Some key considerations for food aggregators that we look at when building a retail media strategy: • There must be a differentiating proposition, otherwise you are asking Coca Cola and Pepsico to take spend away from traditional retailers. The CPG budgets do not grow just because there are more retail media networks asking for investment. • There must be a review of the shopper journey to look at where ad inventory can be introduced without impacting the shopper journey. • It's not a matter of selecting Criteo or Citrus Ad as a performance media partner - we need to look at onsite display, offsite opportunities, use of data and audiences. We need to look at how much growth can come from endemic vs non-endemic brands. We look at the opportunity to develop unique ad inventory. • We need to look at insights. Is there an account managed or self-serve insights or sales data business we can increase revenues from? • We look at innovation and test and learn opportunities to engage advertiers. • Then we build a strategy. • Then we look at the requirements to deliver a strategy: sales capability; alignment between trading and retail media teams; data; tech stack and data capability, etc. This is how you get big results.

🚀 Ever thought TikTok was just for catchy dances? Think again! 🤔 The rise of TikTok Shop is transforming how we shop online, blending entertainment with shoppable features to create a whole new experience. Dive into this revolutionary trend that's reshaping the world of ecommerce. 💡 Did you know? With TikTok Shop, businesses can now seamlessly merge engaging content with native checkout options, leading to better conversion rates and return on ad spend. It's not just about entertainment anymore; it's about boosting sales and expanding reach. 🌟 TikTok's algorithm ensures personalized content for each user, enhancing engagement and driving sales. The platform's vast and diverse user base opens up endless opportunities for businesses to connect with new customers and grow their market share. 🔥 Unlock the secrets to success on TikTok Shop with a step-by-step guide. From setting up your TikTok Shop to optimizing product content to collaborating with TikTok creators, learn how to shine on this vibrant platform. It's time to tap into the power of TikTok for your business! 🛍️ Looking for inspiration? Discover how brands like Shein are leveraging TikTok's features to drive traffic and boost sales. The seamless integration of entertainment and shopping is redefining the online retail landscape, offering exciting possibilities for businesses of all sizes. 📈 Ready to take your brand to the next level? Explore the world of TikTok Shop and unleash the potential of your product content with Productsup Advertising PX. Join the revolution and stay ahead of the game in social commerce. https://lnkd.in/giiVCyTA

TikTok Shop is the biggest opportunity in eCommerce right now. We're talking organic sales growth without hefty ad budgets, and some brands are seeing incredible results. One case study in particular caught my eye: a brand that raked in over $48K in just 15 days without spending a dime on ads. Intrigued? Buckle up, because we're diving deep into the goldmine that is TikTok Shop. Imagine listing your product on TikTok, setting a sweet commission for creators, and watching them organically drive sales through engaging content. That's the beauty of TikTok Shop. Creators get free samples, craft compelling videos, and boom – you're selling without lifting a finger (ad-wise). Why It Works: No upfront ad costs: TikTok's algorithm loves Shop videos, giving them free reach beyond regular content. Low cost per sale: Forget $20+ ad CPAs. Your product price covers cost, and commission, and still leaves you with a juicy profit. Fast fulfillment: Ship within 3 days and track it with US numbers – crucial for keeping your shop afloat. But It's Not All Sunshine and Rainbows: Limited access: You need a US Passport/Driver's License (or presence in other supported countries) to open a shop. Local inventory is key: Ship fast from within the US or face suspension. Quality matters: Ditch dropshipping junk – negative reviews can kill your product on TikTok Shop. The Case Study Breakdown: This brand followed the golden rules: solid product, US inventory, and savvy creator outreach. They found a 3PL warehouse, listed their product with a 20% commission, and connected with promising creators. The result? Viral videos, happy customers, and a $17K+ profit in just 15 days! The Takeaway: If you're in a supported country with a quality product and local inventory or are a brand owner looking for explosive growth, TikTok Shop is your golden ticket. Don't miss out on this untapped opportunity! Remember: This case study highlights the potential of TikTok Shop, but your results may vary. Do your research, understand the requirements, and get ready to strike gold! Moiz, TikTok Shop Manager. #tiktok #tiktokshop #influencermarketing #brandbuilding #tiktokmarketing

The trend illustrated in the uploaded image indicates a substantial movement from merely watching content on TikTok to making purchases on the platform. This shift is part of a broader trend in social media, where platforms are evolving from being solely content distribution channels to becoming fully integrated shopping destinations. Here are some key points about this transition: 1. Embedded E-commerce: TikTok is embedding e-commerce capabilities within the app, allowing users to buy products directly through the app. This direct-to-consumer approach is facilitated by features like shoppable ads, in-app stores, and live shopping events. 2. Creator-Led Sales: Content creators on TikTok are increasingly becoming sales drivers. Through product recommendations, unboxing videos, and tutorials, they’re leveraging their influence to encourage purchases among their followers. 3. Interactive Shopping Features: TikTok has introduced features such as product tags and integrated shopping carts that make the transition from viewing to purchasing more intuitive for users. 4. Growth in Social Buyers: As seen in the image, there’s been a significant increase in the number of social buyers on TikTok. This reflects a growing comfort with and interest in social commerce among consumers. 5. Changing Advertising Strategies: Brands are recognizing the value of integrating commerce with content. They’re moving away from traditional advertising and towards creating content that provides entertainment value while also showcasing products. 6. User Experience: TikTok’s algorithm is highly effective at presenting users with tailored content. This personalization extends to product recommendations, making the shopping experience more relevant and engaging for users. 7. Consumer Expectations: The modern consumer expects a frictionless shopping experience. TikTok’s integration of commerce and content meets this expectation by allowing users to make spontaneous purchases inspired by the content they consume. Overall, this movement reflects the changing landscape of online retail, where social media platforms are becoming integral to the shopping experience, influencing consumer behavior, and opening new avenues for brands to engage with and sell to their target audience.

5 things you didn't know about TikTok Shop... (From someone who's done +$2.5M for clients in the past 3 months)... 1. Product is everything. Brand is nothing. Household names typically struggle on TikTok Shop.  They do great in retail because of their brand name and distribution… Neither of those matter on TikTok Shop. You need a unique product… You need the wow factor… Bonus points if this product is unlikely to be found in stores. 2. Launching your brand is like a rocket ship. Here’s what happens with the top performing products on TikTok Shop… Hundreds of affiliates make content and generate sales for those products. In turn, that content generates more affiliates (affiliates are smart - they want to promote items that are trending)... At this point, these brands are essentially self-sustaining on TikTok. It’s like a rocket ship in orbit… It doesn’t need much fuel to remain in orbit. But the question is, how do you get there...? You need affiliates to get sales… and to get sales, you need affiliates… The classic chicken or the egg scenario. From my experience... you'll need a big launch. You need to do everything in your power to get that huge push in the beginning… Like launching a rocket ship. But I see so many brands that want to just “test the waters” “Let’s just ship our product out to 20 or 30 creators…” It won’t work. You would never say, “let’s just fill up this rocket with 15% of the fuel and test it out” Go big or go home. And here’s even more of a reason to do so… 3. The halo effect is real Brands that win big on TikTok Shop are OK breaking even or even going into the red… And it's because they experience a massive halo onto all other sales channels… Since the TikTok Shop purchasing experience is so new for consumers, what we often hear is… “I don’t trust their shipping” - I’ll just order it on Amazon. Brands are fine with generating millions of views, having slim margins, and then boosting their other channels. 4. Most affiliates will flop. When you work with an affiliate and send them a free product via TikTok Shop, they don’t owe you anything other than 1 video post. The vast majority of these videos will be “flops”. And if a creator posts a video and doesn’t generate any commissions… They’re pretty unlikely to post again with your product. This is a huge turn off to most brands… Especially after they just sent out a free product… Only to get a sub-par video with 247 views, 6 likes, 0 comments, and 0 sales… But here’s the thing... We’re playing a numbers game. The classic 80/20 rule… Except this is more like the 98/2 rule. 98% of videos will generate nothing… But those 2% of videos that hit have the chance to hit big... 5. Every video is like a lottery ticket A single video can generate $1M in sales... (I'll put a couple videos in the comments that did +$1M each) And this is happening every single day. It's insane. Ask your TikTok Shop questions in the comments 👇

𝐆𝐨 𝐥𝐢𝐯𝐞, 𝐠𝐨 𝐯𝐢𝐫𝐚𝐥: 𝐄𝐧𝐠𝐚𝐠𝐞 𝐬𝐡𝐨𝐩𝐩𝐞𝐫𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐢𝐯𝐞. Amazon Live is a powerful tool for brands to connect with their customers and showcase their products interactively and engagingly. Amazon Live allows brands to stream live video content on Amazon.com and the Amazon app, where millions of shoppers can discover new products, ask questions, and interact with the hosts. Brands can use Amazon Live to demonstrate their product features, share tips and tricks, offer deals and discounts, and build trust and loyalty with their audience. Amazon Live can help brands increase their visibility, boost their sales, and grow their fan base on Amazon. Some best practices for harnessing the potential of Amazon Live for brand engagement: - 𝐏𝐥𝐚𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Decide on your goals, target audience, topics, and frequency of your live streams. Choose topics that are relevant, informative, and entertaining for your viewers. For example, you can showcase new product launches, seasonal trends, how-to tutorials, customer testimonials, or behind-the-scenes stories. - 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐬𝐞𝐭𝐮𝐩. Could you make sure you have a reliable internet connection, a good camera, a microphone, and a tripod? You can use a smartphone, a tablet, or a computer to stream your video. You can also use external devices such as lights, lenses, or microphones to enhance your video quality. Choose a location that is well-lit, quiet, and clutter-free. You can also add props or decorations to create a more appealing background. - 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐢𝐯𝐞 𝐬𝐭𝐫𝐞𝐚𝐦. Before you go live, you can create a teaser video or a banner image to announce your upcoming live stream on your social media channels, website, email list, or Amazon Store. You can also use hashtags, keywords, or tags to optimize your live stream for discoverability. During your live stream, you can encourage your viewers to follow your brand on Amazon, share your live stream with their friends, or visit your product detail pages for more information. - 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐯𝐢𝐞𝐰𝐞𝐫𝐬. During your live stream, you can interact with your viewers by answering their questions, acknowledging their comments, asking for feedback, or running polls or quizzes. You can also use call-to-actions to direct your viewers to take specific actions such as adding products to their cart, claiming coupons, or leaving reviews. You can also offer incentives such as giveaways, contests, or rewards to motivate your viewers to participate and stay tuned. - 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞. After your live stream, you can access analytics and insights on your Amazon Live dashboard. You can track metrics such as views, clicks, sales, conversion, and engagement. You can identify areas of improvement, and optimize your future live streams. #amazon #brandbuilding #brandgrowth #brandidentity

#TikTokMadeMeBuyIt is (also) changing the food and beverage industry🍲🥛 I personally have an ambivalent relationship to TikTok. Maybe because I have kids and I don’t want them to get lost in this world of endless “not real world” entertainment. I actually deleted the app from my phone a year ago to not succumb the temptation. A month later I downloaded the app again as I realized, it’s not going to work without TikTok in marketing or sales today. But also in sectors like dairy? “Waitrose recently reported its feta cheese sales increased by 33% between May and June 2022, following ‘whipped feta’ trending on TikTok. The British supermarket now includes TikTok in their annual food and drink report.” TikTok developed “from a platform that hinged on entertainment and engagement to one now fuelling a global shift of brand focus to e-commerce, has lent it a formidable presence in the media and marketing landscape.” ➡️82% of consumers trust the opinions they see on social media ➡️50% of TikTok users have bought something after watching a TikTok Live ➡️TikTok is shifting the boundaries between education and entertainment through creators content TikTok is redefining the shopper journey and with their recent move to social commerce they make use of the fact that they own the interface to the consumer in many many cases already today. ❔How do you embed TikTok in your marketing mix today? ❔How do you “co-operate” as a DTC brand today with social commerce platforms like TikTok or Meta? ❔What’s your view on the development of eCommerce in the upcoming years? Amazon vs. TikTok vs. Meta vs. Temu vs. DTC vs. classic retail? #tiktok #socialselling #marketing #socialcommerce #amazon #ecommerce #d2c #tiktoklive