Sean Bonawitz’s Post

Hiring your first Product Marketing Manager (PMM) as another Individual Contributor (IC) for your sales content? Think again. Jason Oakley recently sat down with Mark Assini on the Product Marketing Life podcast to dive deeper on launching the PMM role from scratch. If your new hire is expected to merely churn out ad-hoc sales content, you're missing the mark. This isn't about glorified content creation; it's about strategic enablement. Further, your Chief Revenue Officer (CRO) and Chief Product Officer (CPO) need to be more than just involved—they need to be invested. But who should this founding PMM report to? Placing them under the CEO, even initially, could be a game-changer. It emphasizes the role's strategic importance beyond traditional marketing boundaries, blending research, development, and enablement into a cohesive strategy. Perhaps it's time we rethink the title. 'Product Strategy' might just capture the essence of this evolved role more accurately. This is more than a job description tweak; it's a call to elevate the position to its rightful strategic pedestal. 🔗 Dive deeper into this conversation (https://lnkd.in/eenSJ4XA) and your thoughts in the comments below👇

#hiring Product Manager II, Marketing Platform, Boston, United States, fulltime #jobs #jobseekers #careers #Bostonjobs #Massachusettsjobs #SalesMarketing Apply: https://lnkd.in/g8_5-3jn We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As a Product Manager II, you will be responsible for defining and implementing products to drive ROI for reinvestment spending and driving operational efficiencies for operators and marketers. In this role, you'll develop and execute a comprehensive product strategy that aligns with operator needs and the overall vision of the Marketing Platform organization. You'll own the roadmap and execution of tools that enable our employees to meet the needs of our customers every day. What you'll do as a Product Manager, Marketing Platform Product Roadmap: Define and prioritize features, enhancements, and updates to the product roadmap based on customer feedback, analysis, and business objectives.Requirements Gathering: Translate user needs into clear and detailed product requirements and user stories, ensuring a shared understanding across cross-functional teams.Product Development: Collaborate closely with Engineering, Data Science, and Operator teams to ensure the successful development, testing, and delivery of reinvestment optimization platform features and enhancements.Product Testing: Collaborate with Analytics teams to create data-driven strategies and A/B tests based on analysis of qualitative and quantitative data.Performance Tracking: Establish and monitor key performance indicators

We’re currently hiring for a Product Marketer. 🕵️♂️ … but when should you hire a Product Marketer? What should you look out for? Ashley Herbert Popa shared a really good principle here: — “Look for a skill-set, not for a job title.” ▪️ Can they interview customers and feel comfortable doing that? ▪️ Can they talk to prospects, and really get into the market – ‘what does your product do? who it should be a fit for?’ Is there anything else we should *definitely* validate when hiring a Product Marketer? 🧐

"Seeking a Product Strategist for Our AI-Powered Content Scheduler App" Hello all, We're thrilled to share that we are actively working on a: AI-powered content scheduler app designed to revolutionize how content creators plan, publish, and manage their work. Born from an idea shared across multiple platforms, our currently dedicated team of seven has assembled to bring this vision to life. What We've Accomplished: While our team is actively laying down the groundwork for our MVP, our main focus is to assist those who want to create content. Our goal is to simplify the entire lifecycle from ideation, planning, creation, publishing, to post-management. What We're Looking For: As we proceed, we're looking to onboard an additional Product Strategist to assist our current strategist, John, and help us perfect these foundational elements while also contributing to our long-term vision. You'll be part of: - Shape MVP's essential features aligned with user needs and long-term strategy - Conduct ongoing market and user research - Collaborate with UI/UX team on design Let me know if this is something you'd like to be a part of. If this opportunity aligns with your interests, please feel free to send me a direct message Extra Info: The team is mostly active on morning PST/EST time zones.

Product Manager Job Description Core Responsibilities Product Strategy Contribution: Assist in developing and defining the strategic direction for a website product that enables employers to find that enables employers to find the best candidates quickly and easily. Strategic Support: Support executive management by implementing strategic plans that enhance both mobile and web platform functionalities. OKRs Support: Collaborate in refining Objectives and Key Results, contributing to team accountability and performance. Market Research: Conduct comprehensive market research and competitor analysis to identify opportunities and articulate unique selling propositions. Product Development: Contribute to the innovation and enhancement of intuitive and scalable products that cater to both mobile and web users. Requirements Analysis: Assist in the analysis, design, and development of detailed business requirements, including system specifications and process optimizations for the web and mobile interfaces. Team Collaboration: Work closely with engineering, design, BI, and marketing teams to ensure products meet market needs and user expectations. Integration Support: Facilitate integration and efficient information flow within the product ecosystem, especially focusing on tools like GA4, Amplitude, and Balsamiq. Product Education: Support educational efforts internally and externally to ensure clarity in communication and understanding of product functionalities. Brand Support: Contribute to branding strategies that establish a strong presence in the market. Quality and Performance Metrics Maintain Product Quality: Ensure that the Net Promoter Score \(NPS\) for managed products meets or exceeds industry benchmarks and supports the achievement of other KPIs. Key Activities Support Acquisition Strategies: Assist in designing acquisition strategies using multi-channel marketing techniques specifically tailored for web and mobile platforms. Skills Functional Knowledge and Expertise Product Tools Proficiency: Proficient with tools such as GA4 for web analytics, Amplitude for product analytics, and Balsamiq for wireframing and early-stage design. Multi-Platform Architecture: Support the design and development of products that are efficient and scalable across multiple platforms, including mobile and web. User Experience Design: Assist in crafting intuitive user interfaces for web and mobile platforms, aiming to enhance user engagement and satisfaction. Employer Branding Tools: Support the development of solutions that assist employers in building strong brands through effective job posting and CV search features. Candidate Selection Optimization: Support enhancements in recruitment workflows to reduce time-to-hire and improve the quality of talent acquisition. Assessment and Evaluation: Assist in implementing tools that improve the speed and satisfaction of evaluations. > Middle East Jobs Submit Your CV https://bit.ly/3wiN7pf #middle_e

Product Manager Job Description Core Responsibilities Product Strategy Contribution: Assist in developing and defining the strategic direction for a website product that enables employers to find that enables employers to find the best candidates quickly and easily. Strategic Support: Support executive management by implementing strategic plans that enhance both mobile and web platform functionalities. OKRs Support: Collaborate in refining Objectives and Key Results, contributing to team accountability and performance. Market Research: Conduct comprehensive market research and competitor analysis to identify opportunities and articulate unique selling propositions. Product Development: Contribute to the innovation and enhancement of intuitive and scalable products that cater to both mobile and web users. Requirements Analysis: Assist in the analysis, design, and development of detailed business requirements, including system specifications and process optimizations for the web and mobile interfaces. Team Collaboration: Work closely with engineering, design, BI, and marketing teams to ensure products meet market needs and user expectations. Integration Support: Facilitate integration and efficient information flow within the product ecosystem, especially focusing on tools like GA4, Amplitude, and Balsamiq. Product Education: Support educational efforts internally and externally to ensure clarity in communication and understanding of product functionalities. Brand Support: Contribute to branding strategies that establish a strong presence in the market. Quality and Performance Metrics Maintain Product Quality: Ensure that the Net Promoter Score \(NPS\) for managed products meets or exceeds industry benchmarks and supports the achievement of other KPIs. Key Activities Support Acquisition Strategies: Assist in designing acquisition strategies using multi-channel marketing techniques specifically tailored for web and mobile platforms. Skills Functional Knowledge and Expertise Product Tools Proficiency: Proficient with tools such as GA4 for web analytics, Amplitude for product analytics, and Balsamiq for wireframing and early-stage design. Multi-Platform Architecture: Support the design and development of products that are efficient and scalable across multiple platforms, including mobile and web. User Experience Design: Assist in crafting intuitive user interfaces for web and mobile platforms, aiming to enhance user engagement and satisfaction. Employer Branding Tools: Support the development of solutions that assist employers in building strong brands through effective job posting and CV search features. Candidate Selection Optimization: Support enhancements in recruitment workflows to reduce time-to-hire and improve the quality of talent acquisition. Assessment and Evaluation: Assist in implementing tools that improve the speed and satisfaction of evaluations. > Middle East Jobs Submit Your CV https://bit.ly/3wiN7pf #middle_e

#hiring Senior Product Manager, API, Baltimore, United States, fulltime #jobs #jobseekers #careers #Baltimorejobs #Marylandjobs #ITCommunications Apply: https://lnkd.in/dXfnSpmD At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives. We are seeking an experienced and highly motivated API Product Manager to join our dynamic team. As an API Product Manager, you will be responsible for driving the strategy, development, and successful delivery of API products to our internal and external teams. Your primary goal will be to enhance our APIs' value proposition, improve their usability, and drive business growth by aligning the product roadmap with the company's overall objectives, taking into account new verticals, brands and features. WHAT YOU'LL DO AS A SNR PRODUCT MANAGER: Product Strategy: Develop and execute a comprehensive API product strategy that aligns with the company's vision, Verticals visions, and internal customer needs. Roadmap Development: Define and prioritize features, enhancements, and updates to the API product roadmap based on customer feedback, vertical analysis, and business objectives. Requirements Gathering: Collaborate with cross-functional teams, including verticals, business development, marketing, and others, to gather requirements, define specifications, and drive the development process. API Documentation: Ensure the creation of clear and comprehensive API documentation, guidelines, and usage examples to facilitate seamless integration for developers and partners. Quality Assurance: Oversee testing processes to ensure API products meet high standards of reliability, scalability, and security especially around tent pole events such as NFL week 1. Product Launch: Plan and execute successful API product launches, ensuring proper communication to internal teams and external stakeholders. Supporting those adopting the SPI's will be critical to the success of this role. Performance Tracking: Establish and monitor key performance indicators

#hiring Senior Product Manager, API, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs Apply: https://lnkd.in/ekux-2BF We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours We are seeking an experienced and highly motivated API Product Manager to join our dynamic team. As an API Product Manager, you will be responsible for driving the strategy, development, and successful delivery of API products to our internal and external teams. Your primary goal will be to enhance our APIs' value proposition, improve their usability, and drive business growth by aligning the product roadmap with the company's overall objectives, taking into account new verticals, brands and features. What you'll do as a Senior Product Manager Product Strategy: Develop and execute a comprehensive API product strategy that aligns with the company's vision, Verticals visions, and internal customer needs. Roadmap Development: Define and prioritize features, enhancements, and updates to the API product roadmap based on customer feedback, vertical analysis, and business objectives. Requirements Gathering: Collaborate with cross-functional teams, including verticals, business development, marketing, and others, to gather requirements, define specifications, and drive the development process. API Documentation: Ensure the creation of clear and comprehensive API documentation, guidelines, and usage examples to facilitate seamless integration for developers and partners. Quality Assurance: Oversee testing processes to ensure API products meet high standards of reliability, scalability, and security especially around tent pole events such as NFL week 1. Product Launch: Plan and execute successful API product launches, ensuring proper communication to internal teams and external stakeholders. Supporting those adopting the SPI's will be critical to the success of this role. Performance Tracking: Establish and monitor key performance indicators

#hiring Senior Product Manager, API, Baltimore, United States, fulltime #jobs #jobseekers #careers #Baltimorejobs #Marylandjobs Apply: https://lnkd.in/dSW9KJ7B We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours We are seeking an experienced and highly motivated API Product Manager to join our dynamic team. As an API Product Manager, you will be responsible for driving the strategy, development, and successful delivery of API products to our internal and external teams. Your primary goal will be to enhance our APIs' value proposition, improve their usability, and drive business growth by aligning the product roadmap with the company's overall objectives, taking into account new verticals, brands and features. What you'll do as a Senior Product Manager Product Strategy: Develop and execute a comprehensive API product strategy that aligns with the company's vision, Verticals visions, and internal customer needs. Roadmap Development: Define and prioritize features, enhancements, and updates to the API product roadmap based on customer feedback, vertical analysis, and business objectives. Requirements Gathering: Collaborate with cross-functional teams, including verticals, business development, marketing, and others, to gather requirements, define specifications, and drive the development process. API Documentation: Ensure the creation of clear and comprehensive API documentation, guidelines, and usage examples to facilitate seamless integration for developers and partners. Quality Assurance: Oversee testing processes to ensure API products meet high standards of reliability, scalability, and security especially around tent pole events such as NFL week 1. Product Launch: Plan and execute successful API product launches, ensuring proper communication to internal teams and external stakeholders. Supporting those adopting the SPI's will be critical to the success of this role. Performance Tracking: Establish and monitor key performance indicators

#hiring Senior Product Manager, API, Atlanta, United States, fulltime #jobs #jobseekers #careers #Atlantajobs #Georgiajobs Apply: https://lnkd.in/d7pT_dW3 We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours We are seeking an experienced and highly motivated API Product Manager to join our dynamic team. As an API Product Manager, you will be responsible for driving the strategy, development, and successful delivery of API products to our internal and external teams. Your primary goal will be to enhance our APIs' value proposition, improve their usability, and drive business growth by aligning the product roadmap with the company's overall objectives, taking into account new verticals, brands and features. What you'll do as a Senior Product Manager Product Strategy: Develop and execute a comprehensive API product strategy that aligns with the company's vision, Verticals visions, and internal customer needs. Roadmap Development: Define and prioritize features, enhancements, and updates to the API product roadmap based on customer feedback, vertical analysis, and business objectives. Requirements Gathering: Collaborate with cross-functional teams, including verticals, business development, marketing, and others, to gather requirements, define specifications, and drive the development process. API Documentation: Ensure the creation of clear and comprehensive API documentation, guidelines, and usage examples to facilitate seamless integration for developers and partners. Quality Assurance: Oversee testing processes to ensure API products meet high standards of reliability, scalability, and security especially around tent pole events such as NFL week 1. Product Launch: Plan and execute successful API product launches, ensuring proper communication to internal teams and external stakeholders. Supporting those adopting the SPI's will be critical to the success of this role. Performance Tracking: Establish and monitor key performance indicators