Sean Harrington’s Post

Last week at Fast Company's Innovation Festival, I interviewed Colleen Cutcliffe, cofounder and CEO of microbiome startup Pendulum Therapeutics, and actor, producer, and director Halle Berry. Yes yes yes, I can hear you, "Another celebrity brand partnership, Jeff? In WELLNESS, no less? Nothing new. Nothing to see here." I get it. But I'd encourage you to hold that thought for a couple of reasons. First, because Pendulum is a company that's differentiating in a very crowded and growing category. And second, we're talking about Halle effing Berry. This is a unique relationship that isn't just hold-the-bottle-and-smile. In February, she was named the company's Chief Communications Officer, and has been actively working with Pendulum since. We talked about what that actually means, how it happened, how it illustrates the evolving nature of celebrity/brand partnerships, and where it goes from here. Colleen Cutcliffe on giving Berry a real job at the company: "We didn't want to have a meaningless title. And so Chief Communications Officer really is about two-way communication with [her audience]-- What are the messages that they're trying to tell her? What's resonating about the products, what's not resonating? --and the communication that Halle brings back for us to be able to build together. So the title has a very deep meaning." Halle Berry on her overall approach to brand partnerships: "I got to a point where I was no longer interested in just being that dancing bear. You know? I didn't want someone just to give me a fat paycheck, and I've never done that in my career, really. I've said no to a lot of dollars just because I knew I would be inauthentic and I would be lying. And what I'm most proud of about my career is that I think I do have a relationship with people and there's a trust, I've been honest about all of my ups and downs and life, and I've kind of been an open book. And so I take that relationship and the trust I have with people very seriously. So for me, I'm down this path of life where if I don't believe in it, I don't wanna be a part of it." Then I asked about her amazing 2019 appearance on "Hot Ones," and things took a first-rate turn towards explaining the importance of number two. Read more here. #FCFestival #marketing https://lnkd.in/eKscFcJC

Sweden’s Lifesum elevates personalized wellness in Europe with LYKON acquisition Lifesum, the global nutrition app based in Stockholm, is set to revolutionize personalized wellness in Europe through its acquisition of LYKON, Germany’s foremost biomarker-based personalized nutrition company. This strategic move combines Lifesum’s nutritional expertise with LYKON’s at-home biomarker testing and customized health solutions, providing users with a comprehensive, scientifically validated approach to health improvement. The integration promises unparalleled insights into nutritional needs and overall well-being, enhancing Lifesum’s position as a pioneer in the European wellness market. This acquisition marks a significant step in Lifesum’s transformation into an advanced wellness platform, empowering users with deep health insights and personalized recommendations based on medical science. https://lnkd.in/dZ96H_d5 #nordicmade #sweden #acquisition #foodtech #startups #trending

My To-do this week is working on Collaboration with amazing brands!! I have been actively reaching out to like-minded brands and individuals who share the passion for promoting healthy nutrition for children for a possible collaboration. And the response has been overwhelmingly positive, with many expressing interest in working together to amplify our collective impact 💃🏽💃🏽 This is exciting too because, before our co-founder Omolabake Matthew shared this I had been thinking of what to do, who to collaborate with and how to go about it. I had noticed one particular Instagram skit maker who recently successfully leveraged on collaboration to elevate his brand. Seeing the benefits that collaboration can bring, we are so eager to explore how we can implement similar strategies because this gospel has to be preached 🥳🥳 If you are a growing or thriving brand , The potential for mutual growth and learning through collaboration is worth while, and I believe that when you join forces with others who share your values and goals, you can create even greater positive change in the your field. This is what the Bible even meant in Ecc 4vs 10 and in Heb 10:24 By working together with others who are equally passionate about promoting healthy eating habits for kids, we can pool our resources, share our knowledge and expertise, and reach a wider audience than we could on our own. I am expectant to see where these collaborations will take us and how it will help us further our mission of providing accessible, evidence-based nutrition information to support the health and well-being of children. My key takeaway: Together, we can achieve so much more than we ever could alone.

Some interesting news on how #GLP-1 drugs (#Ozempic #Wegovy) are really urging different segments to move their #innovation pipelines. We will soon read many more articles on how companies, established brands, underdogs in the food, health, sports, beauty startups are looking at #opportunities to guide people in their new #health journey. Look at various industries, segments and talking to different #specialists (or listening to their podcasts) help us to keep the subject on the pulse and start getting some ideas on how the new paths to product/service development. Curious to see how #brave and #disruptive the companies will be to embrace the new #whitespaces! #culture #insight #Ozempic #healthcare #tempo2 https://lnkd.in/eC_nfj-b

Embarking on a Path of Discovery with Dr. Colin Robertson, Chief Product Officer 🌟 Zinzino: Pioneering Progress! 🌟 Meet Fitz and Zoe Spencer from Fitz Spence Limited, esteemed independent business partners of Zinzino on both national and international fronts. They stand unwaveringly by our side as we venture into the realm of Zinzino Scandinavian biotech nutrition, fostering health and holistic well-being. In the realm of wellness, understanding one's state of being and seizing control of one's health are paramount. This principle underscores our identity as a test-oriented nutrition enterprise, where precision and dependability converge. Zinzino’s commitment resonates with the essence of scientific veracity, yet we're cognisant of the prevailing scepticism surrounding its conveyance. At Zinzino, we distil complex scientific concepts into comprehensible messages, ensuring that you grasp the science relevant to your journey. Empowered by Zinzino's offerings, you can unearth the necessary adaptations for achieving your health aspirations. But let's clarify – we aren't merely tailing a fad. Instead, we're pioneering a course toward a healthier, more promising future and we our bold enough to say that’s “FACT” Fitz & Zoe  Zinzino

This week's Emerging Brands Brief is out - here's the highlights from the past week in emerging consumer 🎞️ 🌱 Nutrabolt has made a significant minority investment in Bloom Nutrition, becoming the largest investor and providing strategic growth capital for the supplement company 🏌️♂️ GolfForever raises $10 million in funding, partners with PGA TOUR, and receives support from professional golfers 📦 Los Angeles-based company Sway (formerly Returnmates) has raised $19.5 million in funding to expand its e-commerce return and last-mile delivery services 🍔 Oakland-based food technology company Voyage Foods secures $22 million investment to support its growth and development of innovative food solutions 🍯 Compass Diversified (NYSE: CODI) partners with The Honey Pot Company in a $380 million deal to reinforce holistic feminine care systems 💄 Spanish beauty conglomerate Puig has acquired a majority stake in German brand Dr. Barbara Sturm, as luxury brands recognize the growth of the beauty sector 💤 British sleep and skin care brand This Works has been sold to Inspirit Capital for up to £9.3 million 🥒 Fenwick Food Group, part of Fenwick Brands, has acquired Wickles Pickles, a beloved Alabama-based brand 🚗 Uber is shutting down its alcohol delivery service Drizly, an Uber Company and focusing on alcohol delivery through Uber Eats 🏢 SHOWFIELDS, a retail concept that focused on showcasing DTC brands, has closed all stores Read more here: https://lnkd.in/gqNJ892W and stay on top of the latest trends and insights from the Axcel team by following us here. #emergingbrands #retail #acquisitions #partnerships #expansion #retail #fashion #health #beauty #ecommerce #startup #venture #newsletter

🚀 Big News in Sports Nutrition! 🥇🏊♂️ I'm thrilled to introduce you to Prevess (Prevention Effortless), a game-changing platform founded by and later co-founded by partner in crime, Alexey Antipov, our amazing team and me. Prevess - "Prevention. Effortless." leverages AI to offer real-time, science-backed personalized nutrition guidance to athletes. 🔬 Bridging Knowledge and Performance Imagine a platform that transforms solid research into tangible performance gains. Prevess does just that by relying on factual data, clinical reviews, and vetted sources. 🌟 Making Waves in Amsterdam Guess what? Prevess has been chosen as one of the top 'Start-Up Stars,' earning a chance to showcase their innovation at The Active Nutrition Summit in Amsterdam. From my journey as an athlete to the creation of Prevess in 2020, this platform is set to redefine how we approach nutrition for competitive athletes. Stay tuned for more about how Prevess combines AI and science to boost performance and prevent injuries. Read the full article here: https://lnkd.in/eKgS7WwF #SportsNutrition #AIInnovation #PerformanceBoost #investor #investorswanted #vc #familyoffice

🔥🔥🔥“It’s not about selling a bottle to the consumer. It’s about selling the second bottle to the consumer because we want them to come back for more because they see those results that really help them achieve their goals.” Today, we have a special episode featuring Walter Faulstroh, CEO and Co-Founder of HUM Nutrition. HUM’s mission is to help everyone look and feel their absolute best. By combining the exact, pure, and potent nutrients for visible, life-changing results, each unique formula starts with beauty from within. Each formula is made with clinically proven ingredients that are non-GMO, gluten-free, and sustainably sourced for great results. Key Points Discussed: - We discuss the powerful message from Walter Faulstroh, CEO of HUM Nutrition, about the intersection of gratitude, personal health challenges, and innovative wellness solutions. - Hum Nutrition's core focus is enhancing overall well-being by addressing key areas such as skin health, digestive health, mental well-being, and women’s health. - The company offers personalized services like online consultations and quizzes tailored to individual health needs. - Faulstroh sheds light on the often-overlooked psychological effects of acne, exacerbated during the pandemic. - Emphasis on using clean ingredients in products and sustainable practices in packaging to promote consumer and environmental health. - Discuss how HUM Nutrition navigated supply chain disruptions and factory shutdowns by being agile and collaborative. - The platform’s tailored approach to product selection helps those with specific health conditions or those managing medication interactions. - A commitment to affordable pricing, proper ingredient use for glucose management, and ensuring product quality through extensive testing and verification. - Walter Faulstroh’s guarantee on the efficacy and safety of HUM Nutrition’s products. - Faulstroh advocates for managing stress through kindness to oneself and the importance of maintaining overall health. 🔥🔥🔥👇🏽Episode link in Comments👇🏽🔥🔥🔥 This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS. Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! #founders #founderstories #brands #entrepreneurship

Story Telling- Building a Brand: Part 1 Excited to share the journey of building Poshanpro, a Nutrition and Healing brand! It's been a remarkable journey spanning over a year, and every step has been filled with learning and growth. From the outset, I was faced with the challenge of building a brand from scratch. Without a clear roadmap, I embarked on a journey of experimentation and discovery, constantly refining our strategies along the way. 💼 Client acquisition was a struggle, leading us to experiment with ads. However, we soon realized that convincing people to invest in their health wasn't easy. 🌟 Often, we found ourselves being compared to brands offering diets at mere ₹1000 to ₹1500 bucks. Frankly, I questioned how anyone could be truly motivated to assist you in achieving your health goals with such a minimal investment. It seems they prioritize quantity over quality, committing their entire month to you for a paltry sum. 🤔 How can we allow someone to gamble with our health like that? 🏋️♂️ Another challenge was the discrepancy between gym and diet investments. People would spend more on gym memberships than on nutrition plans, despite the latter being crucial for overall health. I mean just eating protein no carbs is not what will help you feel better. ⏰ Lastly, we understand the time constraints of modern life. But neglecting health for the sake of a busy schedule isn't sustainable in the long run. At Poshanpro, we're committed to providing holistic nutrition and healing solutions that prioritize your well-being. Join us on this journey towards better health and vitality! 💪 #Poshanpro #NutritionAndHealing #HealthJourney #Wellness #HolisticHealth #StartupLife

Exciting news has arrived 👀✨! VERITAS FARMS (OTCQB: VFRM) has acquired ASYSTEM and ASYSTEM LABS! Check out the link for the deets. We can’t wait to scale this entity and build the next generation of innovative wellness brands! The acquisition of this pioneering wellness brand is a part of Veritas’ decision to pursue a roll-up strategy and expand beyond CBD into the multi-billion dollar wellness industry. ASYSTEM (asystem.com) is an innovative, science-forward supplements brand. known for their prestigious partnerships with Warner Bros, maude, JetBlue, Nordstrom, Bergdorf Goodman, Urban Outfitters, Erewhon & Saks Fifth Ave, and many more! ASYSTEM Labs, ASYSTEM’s product development studio, will be part of the acquisition.  ASYSTEM Labs offers brand and product development services to consumer brands, celebrities, and creators seeking to unlock the huge potential of the supplements, vitamins, and nutritional products category. We are excited and committed to supporting the combined entity. We are highly optimistic about VERITAS FARMS (OTCQB:VFRM) and ASYSTEM’s ability to accelerate its growth, innovate, and remain at the forefront of discerning customers’ goals to optimize their mental and physical health and unlock their potential! https://lnkd.in/ekP87KB8 #acquisition #wellness #wellnessindustry #cpgbrands #supplements #growth