Scott Gordon’s Post

As the consumer continues to evolve, retailers are challenged with how to best meet their changing expectations. To learn more about how we’re redefining consumer engagement, read more from Raj Seshadri in Fortune. https://lnkd.in/ekfFicXt

The back-to-school season presents a significant opportunity for retailers to connect with consumers and drive spending. Discover how retailers can tap into this annual trend by understanding consumer behaviors, leveraging technology, and crafting compelling shopping experiences. #BackToSchoolShopping #RetailStrategy https://lnkd.in/ejCNSTt8

🛒 Two factors are prompting #consumers to gravitate toward #privatelabels: price and product quality. But there is one factor that might be keeping them away: trust!  Read more about the factors driving consumer behaviour from a Kearney and Bolt Insight study: https://lnkd.in/dr_4HUX5

Last year, a staggering two-thirds of the financial industry increased its advertising expenditure, intensifying the digital competition landscape like never before. This shift also signifies that contemporary consumers enjoy unprecedented access to education and resources. They seek services tailored to their preferences, not industry standards. Authenticity and a seamless experience have become prerequisites, particularly in a commoditized sector like ours. Resisting change in your sales approach and failing to align with these evolving consumer expectations is a colossal missed opportunity. It's imperative to acknowledge evolving consumer behavior and align your firm with these changes before it's too late. #LoneBeacon #Consumer #ConsumerBehavior #Financial #FinancialAdvisory

Global consumers are changing their behavior, sentiment and intent on what and how they buy. Driven by a shift towards affordability, consumers are increasingly adopting digital solutions to moderate their consumption without compromising their lifestyles. In our recent article, we explored the perspective of digital adoption and trust amongst Dutch consumers and discussed the implications within the financial services sector.   Curious to know more about customer insights in the FS sector? Please get in touch with Boudewijn Chalmers Hoynck van Papendrecht, Amanda M X., Tom Boonen or myself to discuss!

The concept of digital trust plays a pivotal role in shaping consumer behaviour these days. As technology continues to advance, consumers are becoming more discerning about how they interact with brands in the digital realm. This article explores the intricate connection between digital trust and consumer behaviour, delving into the factors that influence trust and its profound impact on the choices consumers make. Read more: https://lnkd.in/gwZ7hT_Y

The concept of digital trust plays a pivotal role in shaping consumer behaviour these days. As technology continues to advance, consumers are becoming more discerning about how they interact with brands in the digital realm. This article explores the intricate connection between digital trust and consumer behaviour, delving into the factors that influence trust and its profound impact on the choices consumers make. Read more: https://lnkd.in/gwZ7hT_Y

Do you feel physical pain when you spend your money? Do you experience negative emotions when you buy something? You are not alone. Behavioural scientists have proven that pain centres in our brain activate in financial transactions, which explains why humans hurt in such occasions. It’s called the ‘pain of paying’, and it’s a pain so real that most of us would rather not lose £5 than find £10… loosely restating Kahneman’s and Tversky’s earlier findings about the pain of loss being twice as intense as the joy of gain. How can brands help? Counter-intuitively, slashing their prices is not the answer. It all comes down to how they communicate, frame and contextualise their price. Our data suggests if a brand does this well, consumers’ ‘pain of paying’ will subside. Find out how to put your price in context and increase the chances of being chosen in our 3-step guide: https://lnkd.in/gvfKMH6e #price #pricemanagement

Do you feel physical pain when you spend your money? Do you experience negative emotions when you buy something? You are not alone. Behavioural scientists have proven that pain centres in our brain activate in financial transactions, which explains why humans hurt in such occasions. It’s called the ‘pain of paying’, and it’s a pain so real that most of us would rather not lose £5 than find £10… loosely restating Kahneman’s and Tversky’s earlier findings about the pain of loss being twice as intense as the joy of gain. How can brands help? Counter-intuitively, slashing their prices is not the answer. It all comes down to how they communicate, frame and contextualise their price. Our data suggests if a brand does this well, consumers’ ‘pain of paying’ will subside. Find out how to put your price in context and increase the chances of being chosen in our 3-step guide: https://lnkd.in/efRsSfsU #price #pricemanagement

It's time to treat people like people – not clicks, transactions or faceless consumers. One way to do this is through hyper-personalization. Learn the consumer trends in our new infographic. #personalization #consumertrendsindex https://ow.ly/qSfC50QLNY6