Scott Sutherland’s Post

Y'all, Netflix is out here making BIG moves! They've gained 13.1 million new subscribers. Now, here's what you can learn from their growth as an entrepreneur, marketing your business... 1. Switch up some things Netflix is mixing things up by phasing out their ad-free Basic plan in some places. Being flexible and open to change is a great move. 2. Be bold Netflix dropping a $5.1 billion on WWE's "Raw" is quite a bold move in my opinion. I didn't expect it, but I think it's a great idea. This is your reminder to make confidently make bold moves in your business (with a solid strategy of course)! 3. Don't be afraid to be original I know I've complained about Netflix not having a huge selection of content. But if I'm keeping it real here, I think it's their original content that's keeping people hooked lately. If you're an entrepreneur, make sure your content is authentic and full of quality. Create story-driven content that connects with your ideal client or customers. And by the way, YES, I know Netflix isn't a perfect company. They've got challenges to work through, just like many businesses. Hopefully, they'll get it all the way together. But for now, let their recent growth be motivation for you. Keep figuring out "what's working" and "what's not working" in your marketing. Strategize, experiment, and grow. #copywriter #videomarketing #digitalmarketingagency #marketingagency

Hey Red Ross!! Why Should We Pivot??? What is a pivot? A pivot is a change in the business direction or the business approach when you feel the current services/products don’t meet the market needs. A pivot is indispensable in a business journey to improve or survive in the market. The primary goal of a pivot is to ensure that your business remains feasible and profitable, but the way you pivot your business can make all the difference. Example: If Netflix hadn’t pivoted to streaming services in 2007, its revenue wouldn’t have amounted to 31.6 billion U.S. dollars in 2022. In the 2000s, Netflix was launched as a mail-based rental business. They rented movies to their customers through email, but when they oversaw a potential in the digital streaming industry, they started streaming content online in the year 2007. Hadn’t Netflix done that, they would have frozen to death. But they did that and have a massive 242.2 million subscribers now. Netflix might have a lot of competition now, but they have already positioned themselves as the streaming juggernaut of the globe. It’s all because of a well-timed pivot they did. The above example apparently explains why a pivot is essential for business growth. But it is also not a magic pill that if we do it, it can solve all of our company or business problems. It doesn’t work like that. By pivoting, you are not changing everything; you are just bringing a new life to the business. Ultimately, the decision to pivot should be driven by a painstaking analysis of the business atmosphere and a detailed understanding of customer needs. #pivot #marketingpivots #marketing

Netflix's Basic With Ads tier turns one this month, and like any one-year-old, it's had a messy but exciting year. What's new? 🎥 15 million users. That's what Netflix reports the tier is at, which is around 6% of users globally when looking at Insider Intelligence|eMarketer forecasts. That's thanks to password crackdowns, rate hikes, and my parents kicking me off of their Netflix account. 🎥 New ad formats. Netflix debuted more ad lengths, measurement tools, and sponsorship opps. 🎥 Live events. The Netflix Cup debuts tonight, which combines F1 racing with golf. While that's not up my ally, I do get why it could work! Netflix bungled live content earlier this year with the Love Is Blind reunion, so we'll see how this venture into live sports goes. I wrote more about what's working for Basic With Ads and why Netflix could struggle. Link is in the comments!

📈📺 YouTube TV Scores Big with NFL Sunday Ticket! 🏈💥 🚀 Business insights: Leveraging Strategic Alliances Pays Off! 👀 According to internal metrics, YouTube TV is the fastest-growing Google product, soaring 48% from Oct '22 to Oct '23! 🚀📈 💡 The secret? A game-changing deal with the NFL to stream Sunday Ticket games, propelling engagement and retention rates through the roof! 🏟️🔥 📺 YouTube TV, born in 2017, now boasts the highest engagement and retention among Google products. 52% of users are loyal viewers, with only 8% of accounts lapsing. 💸 YouTube's Revenue Rocket: The entire YouTube unit reported $7.95 billion in ad revenue, a 12.5% YoY increase. 📱💻 Google's TV Play: Capitalizing on the TV boom, Google's internal data highlights TV as the fastest-growing form factor. Advertisers, take note! 🚀📺 📊 Tablets Boost YouTube Watch Time: An intriguing discovery reveals tablets significantly increase YouTube watch time. Could this impact future product decisions? 🤔📱 🌐 Conclusion: YouTube TV's strategic moves, fueled by the power of the NFL, demonstrate the prowess of strategic alliances and targeted product expansion! 🌟🤝 #BusinessStrategy #YouTubeTV #NFLMagic 🚀

Netflix: Users spent 812m hours watching The Night Agent For the first time, the streaming giant has released global viewing data across almost its entire catalogue. You can read more about it here: https://lnkd.in/gM7j3kZx HOWEVER, yourself or your business may be having a hard time, generating inspiring, high quality branded social media posts and SEO. optimised blog content. Our done for you service can help you with: 1. Scaling your brand awareness 2. Expanding your reach 3. Driving more traffic 4. Increasing your lead generation and sales 5. Engaging with potential customers, suppliers and partners 6. Upselling & x-selling 7. And much more! YOU or your business can get up to: 1. 180 Branded Social Media Posts 2. X4 SEO Optimised Blog Articles = 4000 words 3. Scheduling & Posting across Facebook, Instagram, LinkedIn, Twitter, Google My Business, Pinterest, Tik Tok Every month, from only $99! Learn More: https://1.xpandops.com/rsl #markets #careers #entrepreneurship #futurism #future #quotes #technology #digitalmarketing #humanresources #management #innovation #creativity #india #career #business #sustainability #data #people #climatechange #technology #marketing #automation...

Thanks Scott Galloway for your article below. I too am very impressed with Netflix who invested heavily in diversification in the form of international content. 50% of their scripted titles are produced outside of the USA, which is very high compared to the rest of the industry. This is protecting them against supply chain interruptions namely the strikes in the US which have affected American actors and writers. This is why Beacon Media is producing content globally across the transmedia runway. However, Netflix remains tone deaf when it comes to consumer engagement and pricing impact. They clearly know how to adapt well globally and built their entire business model with the platform mindset. They are the only entertainment company with a profitable direct to consumer (DTC) streaming business. The storm on the horizon are two players: 1)     TikTok 2)     YouTube Who both understand community monetization + retention, Shoppertainment and sustainable engagement. I would also look very carefully at two very impressive companies whose approach to community and capital formation is gaining traction: 1)     Angel Studios - a film studio platform that helps creators come together with viewers to create high-quality TV and film without answering to Hollywood. An innovative business model indeed. 2)     myco.io – they empower youth in sports, film and entertainment. Their vision of a decentralized global streaming platform provides true empowerment to consumers of content which in turn organically empowers unseen/undiscovered talent in all associated facets such as sports professionals, filmmakers, creators, artists, journalists and many others. They are a #web3 video streaming, funding, production, and distribution platform where viewers earn from watching content and creators earn from creating content. They empower viewers and creators in a fully decentralized video eco-system with live monetization, crowdfunding, gating NFTs and fractional ownership of content. A company to watch indeed!   Content + Distribution + Experience + Engagement = Sustainable Profit Phil McKenzie Umair Masoom Usmani Lisandro Bril Paul Ahlstrom Luke Beermann Dan Rayburn Jung Han Lou Kerner Max Smotritskiy Marc Iserlis Steve Olson Gurpreet Chandhoke Daljit DJ Parmar Waseem Shabout James LaRosa Fadi Ismail Neil Cabral Gerald Gallagher Andrew Durgee Rolando Zubiran Robert Ph.D. https://lnkd.in/dDt9WrPm

Disney CEO Bob Iger: In discussion with 'a number of entities' on ESPN strategic partnership You can read more about it here: https://lnkd.in/g_SA5Ncu HOWEVER, yourself or your business may be having a hard time, generating inspiring, high quality branded social media posts and SEO. optimised blog content. Our done for you service can help you with: 1. Scaling your brand awareness 2. Expanding your reach 3. Driving more traffic 4. Increasing your lead generation and sales 5. Engaging & interacting with potential customers, suppliers and partners 6. Upselling & x-selling 7. And much more! YOU or your business can get up to: 1. 180 Branded Social Media Posts 2. X4 SEO Optimised Blog Articles = 4000 words 3. Scheduling & Posting across Facebook, Instagram, LinkedIn, Twitter, Google My Business, Pinterest, Tik Tok Every month, from only $99! Learn More: https://1.xpandops.com/rsl #productivity #fundraising #startups #socialmedia #venturecapital #innovation #automation #marketing #technology #climatechange #people #data #sustainability #business #career #india #creativity #innovation #management #humanresources #digitalmarketing...

Amazon Ads made their #AmazonUpfront debut yesterday in NYC and it was quite the show! With appearances from Alicia Keys, Roger Federer, Jake Gyllenhaal, Reese Witherspoon and Will Ferrell, they gave some exciting updates on what's to come from Prime Video, Amazon MGM Studios and Amazon Ads. Here are my top 5 highlights: 📈 New records set for original content on Prime Video: 'Rings of Power' S1 attracting 100 million viewers, 'Road House' 80 million, and 'Idea of You' 50 million (after only two weeks since release). ⭐ New content announcements including a Road House sequel, a Legally Blonde 🎀 prequel (named 'Elle'), a Tomb Raider series (written by Phoebe Waller-Bridge), a new comedy film 'You're Cordially Invited' (featuring Reese Witherspoon and Will Ferrell). 🏈 Expanded investment in live sports, including Thursday Night Football with our first-ever NFL playoff game with a wild-card matchup in January. Prime Vidio is also continuing their commitment to women’s sports with our partnerships with NWSL and WNBA. In 2025, Nascar will be coming to Prime Video and we’ll have Dale Earnhardt Jr. as the newest on-air analyst. 🖥 More tools to streamline the ways brands can connect to customers, such as Amazon Marketing Cloud, measurement solutions, and interactive and shoppable ad formats. 🎧 The Amazon full funnel entertainment universe includes music (Amazon Music), Alexa, Freevee, gaming (Twitch), streaming (Fire TV) and podcasts (Wondery). Exciting times ahead for Amazon Ads! Read more here:

Netflix has finally done what everyone has been waiting for and invested significant money in sports: https://lnkd.in/e797ZMrr It's a $150 million per game gamble and comes as Netflix refreshes its under-performing ad partnership with Microsoft (good tech stack, poor sales performance). Magnite should provide better support here. In theory, Netflix is a pipe, and content is content, so NFL fans should just tune in to watch the games, right? Except Netflix has already tested live sports... and it ended with a whimper, not a bang. We looked at the Netflix slam (chart below) last month, which was an exhibition tennis match featuring two of the biggest names Nadal and Alcaraz. Our conclusions were roughly this: Consumers were not prepared for live events on Netflix AT ALL. Viewing patterns were almost all delayed and contrasted sharply with typical NFL/football finals, where live (within 2 mins) viewership is typically 95%. This is a problem, as big live-audiences have tremendous value for advertisers, better impact, better recall, better water-cooler moments - less people wandering off to make a coffee. The act of delaying viewing, actually devalues the ad... A secondary conclusion was - It's really hard to build something new in sports without a supporting brand and that if Netflix is serious about sports, they should invest big, in (something like) the NFL and take the hit on the first few streams. It's nice to be right sometimes :). #netflix #nfl #advertising

YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. Viewers are more likely to follow a link if their streaming experience isn’t interrupted. This means that marketers may have an increased chance of reaching more people and engaging more effectively with potential customers. While this could be good, some marketers are concerned that leading people away from videos could do more harm than good. Search from Comments could lead viewers to a YouTube search results page that then takes them directly to rival brands and competitor videos. Want to know what's new in the digital marketing and technology industry? Follow us for more updates! 💡 #Youtube #hyperlinked #keywords #Mavlers