Scot Polk’s Post

Three tips from Acxiom's Chief Privacy Officer Jordan Abbott and Head of Data Products Brady Gadberry about navigating data compliance and audience engagement in the healthcare sector.

Three tips from Acxiom's Chief Privacy Officer Jordan Abbott and Head of Data Products Brady Gadberry about navigating data compliance and audience engagement in the healthcare sector.

Three tips from Acxiom's Chief Privacy Officer Jordan Abbott and Head of Data Products Brady Gadberry about navigating data compliance and audience engagement in the healthcare sector.

Three tips from Acxiom's Chief Privacy Officer Jordan Abbott and Head of Data Products Brady Gadberry about navigating data compliance and audience engagement in the healthcare sector.

Three tips from Acxiom's Chief Privacy Officer Jordan Abbott and Head of Data Products Brady Gadberry about navigating data compliance and audience engagement in the healthcare sector.

For brands looking to carve their niche in the $7.98tn global healthcare market, high-quality data is essential for driving successful customer engagement campaigns. Yet, navigating the shifting data privacy landscape is no easy task. Chief Privacy Officer Jordan Abbott and Head of Data Products Brady Gadberry share three tips for healthcare marketers on combatting the legal and reputational complexities with confidence. Read more in The Drum: https://lnkd.in/gwQE8Qre

Great article on the challenges healthcare marketer face today as they work to stay compliant with any and all new state regulations. How do they do it? Here are three ways to navigate through it. #AcxiomHealth

New privacy laws in healthcare are placing marketers in a dizzying maze of compliance that threatens to compromise data-driven marketing strategies. For anxious marketers wondering if their landing page is now inadvertently capturing PHI, finding your way out of this labyrinth alone can feel impossible. The good news is this: You are not alone on this quest. Your first move should be to connect with the right internal stakeholders who can help you both stay compliant with strict patient privacy safeguards and ready to carry out data-driven marketing initiatives. In our latest blog, we explore how marketers, IT, and legal should work as a team to guide your organization out of the maze and into the future with collaboration and foresight. Are you ready to step up and lead the charge? #HealthcareMarketing #DataPrivacy #PrivacyLaw #UnlockHealth

Did you know 12 states have data privacy laws? This was my first read on Washington State's My Health My Data that passed just this year. What is a digital marketer to do? Lucas Long dives into what this all means and some of the levers still available to do right by your customer and by these new laws. #dataprivacy #analytics

Straight talk about privacy: show me your consent! Consent is at the core of health privacy principles and should be obtained directly by companies developing health data solutions. Because Health Union collects zero- and first-party data, we adhere to different standards than many competitors in the health advertising industry. Our “people-first privacy” approach shows our commitment to offering informed choices and safeguarding data – and that sets us apart. I believe that hiding behind “reasonable assurances” of consent from data providers when developing health advertising solutions will soon be seriously challenged, especially in a world where AI and LLMs can be used to an extreme. People want more control over their personal data – and state legislatures, federal regulators, and technology companies are taking action. At Health Union, we put our members’ needs first in our privacy practices. We think about health privacy as if we’re serving ourselves, family, friends, and neighbors. Our communities help people at moments that matter most: receiving a new diagnosis, starting or seeking a new treatment option, feeling frustrated leaving the doctor’s office with yet more unanswered questions. User privacy is an integral – and integrated – part of our “meeting people where they are” philosophy. Our privacy practices focus on the 3Cs: Clarity – our “plain language” privacy policy and collection notices aim for privacy and personal data to be accessible and understandable for everyone Certainty – we’re transparent about how we collect, manage, and use personal data, including for tailored advertising Choice – we extend broad privacy rights to all, regardless of where they live or whether the law requires us to honor them. People can choose if and how they share their data with us … and they can change their minds at any time I spend a lot of time with our team and outside experts on the topics of privacy and consent; Health Union remains steadfast in our people-centric privacy stance. I believe this is a winning approach and will lead to better outcomes for our communities, clients, and partners, cementing it as the gold standard in privacy strategies.