Scope’s Post

Here's one of my other favorite episodes of the Innate Motion podcast, Business in the Age of Empathy! In this episode Subodh Deshpande and Rupen Desai have an open and honest conversation around purpose and business. It's both a personal and a strategic reflection on the power of building brands that have a conscience, and how we can DO it, not merely talk about it. "Unless the why changes what you do and how you do it as a company, it ends up becoming a conversation or an advertising or a piece of PR. A purpose needs to be lived in its actions, in how a company does business in what the company makes in, how the company brings it to the market, in how the company ships it, in how the company sells it, in how the company packages it.” #businessintheageofempathy #humanizebusiness

In Episode 5, I'm joined by King of the Jungle for all things TikTok Ashley Wright, as we dive deep into his superpower... Mastering TikTok! Ashley is the founder of Social Tale, the #1 TikTok marketing agency that gets brand's impact on TikTok. In the episode, Ashley shares some of his top tips for anyone who may be on the fence about starting a TikTok account for their personal brand or business including: ↳ How long your TikTok videos should be ↳  How the TikTok algorithm is different to Instagram ↳ What type of content is performing well on TikTok right now ↳ Insights into what TikTok will be focusing on moving into 2024 And SO much more! You can find the link to connect with Ashley on LinkedIn in the comments. And feel free to DM him with the words BLACK PANTHER to share your thoughts with her on this episode. Every week, you'll get to hear from another amazing guest and leader in the business world, revealing their ultimate superpower! How do you feel about posting on TikTok? Will you be trying it out for yourself after listening to this episode? Link to the episode and where to connect with our host & guest is in the comments below 👇 #blackpantherpodcast #whatsyoursuperpower #businesspodcast

You've all probably been wondering how Playboy Enterprises, Inc. is working to modernize their iconic brand. For our latest Revenue Boost: A Marketing Podcast episode, Kerry hosted industry legends Amanda Solomon and Shayna Macklin, her new friends from the CMO Alliance conference in NYC and Playboy's newest marketing leaders. Amanda and Shayna are incredibly brilliant and amazing! They unveiled groundbreaking insights into Playboy's brand and content strategies, showcasing their efforts to revitalize the image and captivate a whole new wave of loyal fans. Be sure to follow RBMA: Revenue Based Marketing Advisors to get access to this and future episodes when we launch in the coming weeks! #marketing #DigitalMarketing #SocialMedia #ContentMarketing #Branding #Advertising #revenuebasedmarketing #brandstrategy #marketingpodcast

In today's episode, we chat with Sarah Biesel, a Facebook group strategist, and dive into the JUICY tips, tricks, and tools to grow and build an engaging Facebook group. Need help with group engagement? Check out today's episode

Understanding the ins and outs of agencies and networks is crucial for brands looking to succeed in this space. Often, advertisers often find themselves unsure about the differences and which option will best serve their needs. This week, ADOPTER Media, A Podcast Advertising Agency published a blog that breaks down the key features brands can expect from each. Link to the blog in the comments! 🔍 What key features come to mind when you think about agencies and networks? Share your thoughts in the comments!👇

I’m a higher ed CMO and I have a confession to make. Jon-Stephen Stansel is one of my favorite creators and just an awesome human. Bringing him to the podcast was a dream! J-S and I discuss: ✅ The transition from higher ed to managing social media for major entertainment brands like Amazon Prime Video and the Avatar franchise. ✅ The nuances of using humor in social media, including the risks and rewards. ✅ The importance of social listening and how it can transform marketing strategies. ✅ The universal challenges faced by social media managers, like dealing with silos, micromanagement, and the undervaluation of their roles. https://lnkd.in/dDktGuHn

🎙️Full episode out tomorrow, October 4th. Find out how DocBuddy are giving back time and wellness to both the patient and provider … Tune in wherever you usually get your podcasts! #podcast #USHealthcare #healthtech

This is not a political post. It’s key points show value from political to emerging CPG strategy: This podcast is an incredibly tangible example of a few things, as we put into a CPG and entrepreneurial standpoint: - if you are a brand/concept aiming to capture the sub 45 y.o. Consumer, you cannot underestimate the importance of social medial/digital as a primary form of mktg, communication and growth - create your narrative, own it and grow it - don’t hate the player, hate the game - cost of customer acquisition via social/digital vs live acquisition (sampling, live interaction)

📸 Spotlight on Insta360's North American Impact! 🌎 I've been closely following the strides Insta360 is making in the camera industry, especially in North America. Under the leadership of Caroline Zhang, their Marketing Director in North America, the brand has truly made a mark. From innovative products to engaging marketing campaigns, Insta360 is not just capturing moments but also the hearts of the US market. Kudos to Caroline and her team for their relentless efforts and vision! 🌟 If anyone's looking for cutting-edge camera technology and a brand that truly understands the market's pulse, Insta360 is the name to remember. #TechInnovation #Insta360 #MarketLeaders I would love to be able to feature them on the Smartech Spotlight Podcast! These guys would be awesome to interview.

It must seem really weird to have “excess” parties acting as middlemen whenever a brand wants to partner with a creator. Why don’t brands and creators just work direct? Wouldn’t that be quicker and easier and cheaper? I promise you, though, it’s not a waste of time or money in 90% of cases. Here’s some real-life things that have happened that make the case for an honest and upstanding middleman to do your bidding… 📩 I have been ghosted by almost every single independent YouTuber for at least 6 days between email follow-ups at some point or another. Creators receive on average 46 emails a day offering deals, with approximately half being spam or fake (ask me what a fake offer is for more details). Managing a deal efficiently is not possible on top of planning, filming, editing and optimizing videos (via thumbnail and YouTube SEO) where there’s already other brand integrations that need to be approved or tweaked. 🚨 I have seen absolutely insane offers from creators that unsuspecting brands have fallen for (side note, if you’re that brand, please stop buying these creators, it reinforces that they can keep charging these insane rates!). For example, $10,000 for an instagram story but they had no idea how many impressions that would deliver. Another example? $100,000 for a dedicated video from a creator who hasn’t posted on the channel in over a year. Guys… let’s be serious, please 😅 💰 In defense of creators I have also seen brands offer ridiculously low rates with extreme demands as far as the integration. A brand once wanted the entire video to be centered on their product but they didn’t even want to pay the $35 CPM on the 60 sec integration cost. My over-arching point? Both creators and brands can actually be kinda sorta accidentally bad at making good deals where everyone wins. The middleman advocates for both sides - think of him as Sherman from Connecticut who proposed the Connecticut Compromise for the Constitution 😌 Don’t hate on me, being a native of Connecticut, the Great Compromise has always been a point of pride.