Unlocking hidden potential value in the Baltimore Orioles acquisition through sponsorships may not have been the top reason to buy, but it certainly doesn't hurt when looking at the facts:
First, the Orioles are situated in the DC-Balt area, which ranks among the top 10 in the U.S. for sports sponsorship spending. Despite this, the team has historically tapped into less than 6% of the annual $315M market, which represents a decent growth opportunity.
Second, with increased spending in MLB and more diversified partnerships that don't just rely on TV-visible signage, the Orioles could potentially boost their revenue to align with similar MLB teams in comparably-sized markets, which could mean an increase ranging from ~$5M to $17M annually.
Third, having high-profile figures like Cal Ripken Jr. in the ownership group brings star power and credibility that can be leveraged to get in front of high-value prospects and opportunities, owing to their deep connections and understanding of the sports world.
Fourth, in David Rubenstein you one of the most connected business leaders of the last 40 years. He helped found The Carlyle Group ($382B in assets under management), so running the business side and getting to the right people at any company may get slightly easier.
Lastly, fan optimism in the form of winning and star power never hurts. 101 wins and the reigning A.L. Rookie of the Year is never a bad thing.
(Credit: SponsorUnited)
#sponsorship #sportsmarketing #mlb
Congratulations Jamaal Lesane on your promotion. Best wishes and continued success.