Sarika Rastogi’s Post

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Red Bull’s brand strategy is an example of positioning whereby product features are translated into functional and emotional benefits. It centres around the idea of “vitalizing body and mind” thanks to caffeine and taurine content, as reflected in the famous brand slogan: “Red Bull gives you wings”. https://buff.ly/46pDh6g #brandstrategy #branding #positioning #brandmanagement #casestudy

I love this latest DAM case study on Acquia TV featuring Hunter Douglas. The company's success story is not just about outgrowing their previous DAM, but also about how they leveraged the power of DAM to empower their dealers, employees, and marketing professionals to find the right digital content at the right time. Great insights here on governance, rights management, curated dealer experiences, and plenty more. A must-watch for anyone looking to take their content strategy to the next level.

Even if you're not familiar with all these brands, this article is a treasure trove! 📚 It presents a wide array of branding strategies from color and music to packaging and mascots. A testament to the diverse ways brand assets can be built over time. Dive in! 🎨🎵📦 #DistinctiveBrandAssets #Branding #Marketing

As a marketer, I’ve always admired Kobe Bryant’s dedication to the fundamentals of basketball. He once said, "I never get bored with the basics… The greatest basketball player in the world was humble enough to always keep the fundamentals of his craft in his routine. I think this applies to marketing as well. Marketing is not just about flashy ads or viral campaigns. It’s about understanding your customers, delivering value, and building relationships. It’s about the four Ps: product, price, promotion, and place. And sometimes, it’s about the extended 7 Ps: people, process, and physical evidence. That’s why I created Kobe dot Marketing, a website where I share my insights and tips on marketing fundamentals. Whether you’re a beginner or a seasoned pro, you’ll find something useful and relevant to your business. You’ll also learn how to apply the Mamba Mentality to your marketing strategy and achieve your goals. If you’re curious, check out my website and let me know what you think. I’d love to hear your feedback and suggestions. And if you like what you see, feel free to share it with your network. Remember, as Kobe said, "You can’t stop people from trying to limit your dreams, but you can stop it from becoming a reality. Your dreams are up to you. Kobe.marketing kobebryant #kobe #mambamentality #marketing #fundamentals #kobedotmarketing #mambamarketing #kobequote #nba #marvinthemarketer

Great branding transcends industries. It's important in business, sports and everything in between. Check out this interview I did with Hudl a few weeks ago, where I talked about the importance of building a brand at Green Level and how Hudl has helped play a role in our efforts. https://bit.ly/4crlYVk

Relationships and Partnerships are vital in building your brand!!

Strategic Expertise and Personal Brand: Unveiling Sean O'Malley's Mastery 🥊💥 Delve into the strategic brilliance of Sean O'Malley, who demonstrates lightning-fast reflexes and calculated timing in his fights. These skills extend into the professional realm, laying the groundwork for a personal brand grounded in precision, calculated moves, and steadfast dedication. https://lnkd.in/eZ-CRbcg

5 learnings from Rolex's "A Crown for Every Achievement advertising campaign. Rolex's "A Crown for Every Achievement" advertising campaign serves as a compelling example of how brands can effectively engage with their audience, inspire them to aspire for greatness and build a strong emotional connection that goes beyond just products or services. Here are five key learnings that we can take away from this innovative campaign: Personalization: By highlighting the idea of celebrating individual achievements with a personalized crown, Rolex has shown the power of connecting with customers on a personal level. This personal touch can create a strong emotional bond with the brand. Aspiration: The campaign conveys a sense of aspiration and excellence, positioning Rolex as a symbol of success and accomplishment. This aspirational messaging can inspire customers to strive for their own achievements while associating them with the brand. Storytelling: Rolex has effectively used storytelling to communicate the message of the campaign. Each crown symbolizes a unique story of achievement, creating a narrative that resonates with the audience and adds depth to the brand's image. Inclusivity: By showcasing a diverse range of achievements and individuals in the campaign, Rolex promotes inclusivity and diversity. This inclusive approach helps the brand connect with a broader audience and reinforces the idea that success comes in many forms. Engagement: The campaign's interactive elements, such as inviting customers to share their own achievements, have encouraged engagement and participation. This engagement not only enhances the customer experience but also strengthens brand loyalty and advocacy. https://lnkd.in/g-e4K4C8

Leveraging the power of story. I challenge you to watch this film without getting emotional. If you are a business, small or large, it is crucial to recognise the power of story and connection with audiences to deliver your brand values and unique position in the market. After all we only do business with people and brands that we like and trust. At Indimax Productions this film demonstrates the way we also approach our clients and empower them to the value and power of story. In 2024 how will you use story to engage in your branding and marketing campaigns? https://lnkd.in/deAgq6ix