Sarah Schmidt’s Post

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President at Interdependence Public Relations

Today’s social media is all about connection. For B2B and B2C, people want to connect with people, not brands. So, let your experts take the lead. Share their stories, insights and the human side of your business. When Sara Plowman (aka "Sara from Pareto") started sharing videos of herself cold calling, swirling her coffee and getting hung up on over and over again on TikTok it was just so cringe-worthy that people (myself included!) couldn’t help but watch. Now, literally millions of people willingly listen to her give her sales pitch over and over and root for her to meet her monthly quota. Educate. Illuminate. Inspire. The best way to capture attention is by offering content worth staying for. #socialmedia #socialmediamarketing

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