Sarah Schmidt’s Post

"Decoding the Distinctions: PR vs. Marketing" Marketing is mainly about promoting and selling products or services to customers. It involves understanding what customers want, creating advertisements, and using various channels like social media and email to reach them. Public Relations (PR) focuses more on managing a company's reputation and relationships with the public. PR professionals work to shape how people think and feel about a company by getting positive media coverage, organizing events, and building relationships with influencers and other stakeholders. #PRvsMarketing #PRandMarketing #PRvsAdvertising #MarketingStrategy #PRStrategy #BusinessCommunication #BrandBuilding #PublicRelations101 #MarketingInsights #PRInsights

As a publicist, I often find myself in a familiar scenario where my family doesn't quite grasp the intricacies of what I do. While they may equate it to marketing or advertising, there's actually a distinct difference that sets public relations apart. Let's break it down: Advertising & Marketing: This is when CEOs, founders, or thought leaders tout their own horn, declaring their product, book, or knowledge as groundbreaking. It's essentially a self-promotional effort. Earned Media: On the other hand, earned media is when outlets like CNN, CBS, or Forbes recognize your product, book, or knowledge as groundbreaking and share it with the world. This third-party validation carries immense weight. Why does this matter? Because when it comes to consumers, they're more likely to trust a feature about you or your brand from a reputable source like Forbes than paid advertising or sponsored content from influencers. In essence, earned media is priceless in the world of public relations. It's about building trust and credibility by letting others speak for you. #PR #EarnedMediaIsPriceless #publicrelations

Organizing a store opening PR (Public Relations) campaign can be an exciting and effective way to attract attention to your new store and generate interest among potential buyers. Here's some points to help you organize a successful store opening PR campaign: It is necessary to have a powerful informational message capable of arousing interest in the audience Send a pitch to journalists and influencers Advertising on banners, social networks and mass media Cooperation with a famous blogger #StoreOpeningPR #PublicRelations #CampaignPlanning #NewStoreBuzz #GenerateInterest #EffectiveStrategy #MarketingSuccess #AttractAttention #PRCampaign #PotentialBuyers

PR is not just ‘media outreach’ - it’s beyond that When most people think of PR, they think of sending press releases to journalists and hoping for some media coverage. But PR is much more than that. It’s about building and maintaining relationships with your key stakeholders, whether they are customers, investors, employees, partners, or influencers. PR is about telling your brand story in a way that resonates with your audience and showcases your value proposition. It’s about creating and distributing relevant, engaging, and timely content across multiple channels, such as blogs, podcasts, social media, newsletters, webinars, and events. PR is about listening to your audience and understanding their needs, challenges, and aspirations. It’s about providing them with solutions, insights, and opportunities that help them achieve their goals. It’s about earning their trust and loyalty, and turning them into advocates for your brand. PR is not just ‘media outreach’ - it’s beyond that. It’s a strategic and creative process that can help you grow your brand awareness, reputation, and influence in your industry and beyond. What do you think? Do you agree with this definition of PR? How do you practice PR in your business? Share your thoughts in the comments below. 👇 #PR #branding #storytelling #contentmarketing #linkedin

Feeling let down by your recent digital PR campaign? It could be due to low outreach volume or a lack of personalized emails. Whatever the issue, we've got the solution. Try our journalist prospecting service. We've built long-term connections with digital publishers, famous pages, and social influencers who people trust and listen to. In a nutshell, as experienced digital PR professionals, we ensure that the right people hear, see, and share your brand’s message. You bring the story, and we'll bring the list, pitching to hundreds of journalists ready to collaborate with you. Let us add some zeros to your reach.

📈 Public Relations: A Powerful Marketing Tactic! 🎯 PR isn't just about press releases; it's a key marketing strategy too! 🌟 Building strong relationships with media, influencers, and stakeholders helps boost brand awareness and credibility. 🏆 Let PR elevate your marketing efforts and reach new heights! 🚀 Ron Caughlin #PRMarketing #hotl752 #BrandAwareness #MarketingStrategy

What is PR in Marketing? Public Relations (PR) plays a crucial role in marketing by fostering strong media relationships, enhancing public image, and promoting brand awareness. It also helps engage potential brand ambassadors, from sponsors to influencers, to amplify the brand's message and reach a wider audience. #PublicRelations #MarketingStrategy #BrandPromotion #advice4media

Phone pitching can be a powerful tool for public relations professionals to connect with journalists, influencers, and stakeholders. 🎯 Key Phone Pitching Tips: ✨ Be Prepared: Research, rehearse, and have a concise pitch ready to captivate your audience from the start. ✨ Personalize Your Approach: Tailor your pitch to the individual you're contacting, showing that you value their interests and expertise. ✨ Highlight the Value: Emphasize the benefits of your story or idea and why it matters to their audience. ✨ Listen and Adapt: Be receptive to their feedback, adapt your pitch, and engage in a meaningful conversation. #pitching #pr #media

Promoting products effectively involves utilizing a mix of marketing strategies to reach and engage your target audience. Here are some main ways of promoting products: Part 2 Public Relations (PR): Develop relationships with media outlets, bloggers, and influencers to secure coverage for your products. Press releases, media events, and partnerships can generate positive publicity. Offline Marketing: Print Advertising: Utilize newspapers, magazines, brochures, and other print materials to reach a broader audience. Events and Sponsorships: Participate in or sponsor relevant events to showcase your products and interact with potential customers. Direct Mail: Send targeted promotional materials via mail to specific audiences.

White papers 📄 are a great way to demonstrate your expertise to potential customers and industry influencers. Here are just some of the reasons that you may want to consider them as part of your 2024 marketing plan... 📑GATED CONTENT TO GENERATE LEADS: White papers can be used as a free download in exchange for a visitor's contact information, giving you the opportunity to build your email list and nurture potential customers through your sales funnel. 📑SHOWCASE YOUR KNOWLEDGE AND EXPERIENCE TO POTENTIAL CUSTOMERS: By publishing well-researched and informative white papers, you can show potential customers that you have the knowledge and experience to help them solve their problems. 📑GENERATE POSITIVE PR: Insightful white papers are a great way to generate PR coverage within local, national and specialist media titles. You build the base content using your knowledge and expertise and we'll work with our graphic design team to create a beautifully laid out document that acts as a lead magnet for potential customers and a media story for leading titles🤩 For ideas and a no obligation quote, give us a call on 01737 428169 or email hello@wearerethink.uk #WeAreRethink #WhitePaper #PR #MarketingPlanning #Redhill #Surrey