Today’s #WeLeadComms honoree is Iceland’s Christmas Cat, the fearless spokes-cat of Iceland’s clothing industry for more than 500 years.
With a clear message that he will eat any #Iceland resident who fails to receive a piece of new clothing at Christmas, the Christmas Cat has had an amazing impact on the country’s clothing and retail industries.
“As you can imagine, I have a fairly tough reputation, and no one on these shores has any desire to mess with me,” meowed the #ChristmasCat in a rare and exclusive interview.
While no Icelanders have been recorded as missing as a result of Christmas Cat attacks in recent centuries, and although the Cat’s advancing age might render him less of a threat than in his more youthful early years, the enduring power of the Christmas Cat’s personal brand continues to help ring the cash registers at Iceland’s clothing stores.
Said one Icelandic retailer, who chooses to remain anonymous: “Of all the Christmas animals who threatened to eat people who didn’t purchase their favored products, the Christmas Cat has endured because of his clear messaging and direct style of communication. We’ll be keeping him around - if not particularly well fed - for a long time to come.”
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Director Marketing and Sales at Ascedia || Connector💥 || Content Creator || Podcaster 🎙|| 🏆 VP of Programming for AMA Milwaukee Chapter 🏆
2moAwesome work!! And the brass knuckle tenderizer -- furgetaboutit!