This promises to be worth a listen/watch! Two experts from very different practices, sharing insight on how brands can engage with the education sector - with maximum impact. https://lnkd.in/ex_JCjsX
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Enjoyed taking part in this - thank you Elizabeth Howlett 📣 Particularly like the take from Lauren Phillipou - more of an opportunity than a challenge - the right mindset 💪🏼 Ps - our paths seemed to have crossed after many years Chris Lee ! PRmoment https://lnkd.in/gccPtPsm
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Join us tomorrow! I’ll be facilitating this 45 minute virtual session with education communications specialist Jessica Shepherd (Chart.PR) and our very own insights and creative guru Kevan Barber. Quick summary of why it’ll be worth your while below and link to join. Promise not to look this sketchy while facilitating - got to love a video selfie. https://lnkd.in/e4kYY9mg
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One of the main reasons I joined this lovely bunch a little under a year ago, was the fact that creativity for good genuinely lies at the heart of the Launch ethos. It’s not a meaningless tag line, it’s real. And this couldn’t demonstrate that more clearly 👇❤️
Hidden Disabilities. That's the BIG charity theme for Creative Shootout 2025. There are hundreds of hidden disabilities in the UK, and many more flying under the radar. Creativity will tackle the key issues facing the charities involved and the 13 MILLION people they support. Head to creativeshootout.com to nominate your charity. Our Partners: The Guardian, Clear Channel UK Sky Media UK, OnePoll, 72Point, WardWilliams Creative, Acast, Jackanory, Launch , thenetworkone, Reuben Sinclair | Sales, Marketing, PR, Data and Digital Recruitment, markettiers, Huckletree, Dead Pixel Films, Huckletree Everynight Images, DMA (Data & Marketing Association) UK, The Content Marketing Association, IAB, CIPR International Group
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A helpful read from our splendid Head of Media here 👇
With the Evening Standard moving to a weekly edition, some thoughts from me on how PRs can up their game to get that all important cut through: ♟️ Take time to plan out your media strategy. It might sound obvious, but media contacts assure me that it’s not and the spam is real. The scattergun approach will get you nowhere. 🤫 Keep it brief. Bullet point pitches are where it’s at. 😎 Say it with me – earned 👏🏽media 👏🏽takes 👏🏽time 👏🏽– unless you’re pegged to a specific date (avoid that if you can!), educate clients on the fact that it won’t be always be overnight coverage. You do not want to be chasing media within an inch of their lives. It’s a big turn off. 💐 Foster your relationships. This really can’t be underestimated. I’ve got contacts that I made 10 years ago, and we’ve risen up the ranks together. Check in, read their pieces, congratulate them on promotions – but it has to be genuine. 🍸 And on this note, it doesn’t always have to be a drink. Feedback from one journo recently was that they liked meeting up for spin classes… have to confess I’m yet to clip in but would...! #pr #comms #mediarelations #earnedmedia #prtips #prindustry
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Collaboration for clients is key - it’s not about being territorial over the business. It’s about knowing when you need to reach out to other specialists to get the best result - for the client. Watch this space for our podcast game and thank you for a splendid lunch Dan Cottrell at the The Podcast Guys® Ps - thank you Paige Yepko for the intro 🙏🏻💪🏼🎙️
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Very thought provoking discussion - thank you to all the panellists for the expert insight. Was particularly struck by: @willmccallum from Greenpeace and his perspective on the importance of meaningfully collaborating with those businesses genuinely willing to make a difference. Lovely sound bite (and I forget who from!) on the soft and untapped power of the children of CEOs. The debate around the extent to which businesses have a duty to bring people on the journey of the evolution of sustainability (I’m paraphrasing hugely!) #purpose #cipr #greenpeace
A big thank you to our panel members Mary McHarg, Will McCallum and Hannah Pawlby and to Lewis Iwu for chairing tonight's event on #PurposeCommunications at the quirky Grant Museum of Zoology We'll be sharing some of the key takeaways from this evening soon! Georgie Cade
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Looking forward to facilitating this one. Time is tight, we completely get it but this free webinar will offer value, insight and very different perspectives, we promise! We’re bringing an ex Guardian correspondent and founder of education specialist consultancy @sparrowhawkcommunications Jessica Shepherd (Chart.PR) together with our very own creative and insights expert Kevan Barber to show how brands can effectively engage with the education sector. Now more than ever, corporate partnerships must be strategic, authentic and credible. But securing them is tough. These two will show you how 👇
They say your school days are the best days of your life, right? But so much within education is at risk right now, from school trips – to things as simple as art supplies. The sector needs brand support, and really wants it too. Join our next webinar to discover more (and don't forget to bring your range of coloured gel pens for note taking … showing our age, aren't we?!). https://lnkd.in/ewEhB2Z9
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Anyone in the PR world will have been following the National World change of tack regarding press release submissions. It doesn’t in my view, undermine what PRs do (albeit showing a slight lack of appreciation of the nuances) but let’s not forget: 👉Good press releases can and should, spark discussion, encourage journalists to go and dig deeper with an understanding by the PR, that the press release will seldom be covered word for word. Copy should be driving debate. 👉The editor, Gary Shipman, argues the move will “liberate” journalists to create the stories and video that are most “professionally rewarding.” Surely journalists do this anyway? We as PRs as not so egotistical to think we’re holding journalists back from covering issues they feel matter…it’s down to us and our clients, to work meticulously together, to identify these issues and present them in a clear and compelling way. 👉But most importantly – this is simply an evolution of how the two industries work together, and if anything, it means our copy has to be more concise, brilliant and engaging than ever. Clients needn’t worry – good agencies already have this covered and should welcome the challenge. #PR #mediarelations
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👉The importance of fostering (the right amount of) confidence to encourage contribution from all levels in agency teams. 👉Having a job you enjoy is an underrated privilege. I’m paraphrasing Sean McDonald at Rethink hugely here, but two very poignant and relevant sentiments I thought. Thank you Contagious and all the contributors, that was an hour well spent.
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