Sarah Keith’s Post

Survive the 'cookiepocalypse' with the power of 1st-party data 🍪 🔍 Dive into our latest blog post exploring the rise of 1st-party data in a post-third-party cookie world. Discover how this shift is reshaping marketing strategies, unlocking new opportunities and fostering deeper connections with audiences 💡 Read more here: https://bit.ly/49c032m #Flow #AdTech #DigitalMarketing #FirstPartyData #ROI #AudienceData #HyperTargeting #LookalikeAudiences #DataPrivacy

A recently published Forbes article outlined the importance of harnessing the power of data to understand your users. The number one rule? 💡 Know your audience. "As a business owner, if you don’t have data on your customers, your one-size-fits-all advertising campaigns are nothing more than a shot in the dark. Sure, you may get lucky, but you can’t hit your target audience if you don’t know who you are aiming for.” “By using available data, you can make better-informed decisions about the exact customers you are trying to reach and how to best reach them." Surveys are one of the most effective and efficient ways to understand your audience. And at Obsurvant, surveys are part of our everyday. Find out how Obsurvant can help you understand your audience to make better decisions for your business. Real opinions, from real people, on a massive scale. Get in touch today: www.obsurvant.com #marketresearch #surveys #marketing #audiences #data #datanalytics (Full article by Michael Plummer Jr., CFE, a member of the Forbes Technology Council linked in the comments)

Poll: What the toughest marketing challenge of 2024? In the era dominated by data, connecting with your audience faces unprecedented challenges. Which one will you try to conquer this year? A) Balancing personalized content with privacy concerns B) Creating a brand that emotionally connects with customers C) Gathering meaningful insights from your audience, such as culture, values, motivations D) Overcoming data bias, misinterpretations, oversimplification in marketing strategies Learn how to overcome data challenges https://lnkd.in/eZb8sNn9 #marketing #dataanalytics #martech #marketingstrategy #audienceengagement

Technology and social media have made us rethink what truth really means in a world where it is increasingly difficult to discern whether something is true or false. 💭 In 2024, we will talk a lot about authenticity, and we will also see the emergence of tools that can detect what has been generated or altered with artificial intelligence.  Brands can take an active role in helping the public decipher what is authentic.  Read more: https://lnkd.in/eqkPy7yD 🔗 JUAN L. ISAZA DDB Latina #DDB #Trends #Predictions #DDBThinks #Misinformation 

Poll: What the toughest marketing challenge of 2024? In the era dominated by data, connecting with your audience faces unprecedented challenges. Which one will you try to conquer this year? A) Balancing personalized content with privacy concerns B) Creating a brand that emotionally connects with customers C) Gathering meaningful insights from your audience, such as culture, values, motivations D) Overcoming data bias, misinterpretations, oversimplification in marketing strategies Learn how to overcome data challenges https://lnkd.in/ed5BeD59 #marketing #dataanalytics #martech #marketingstrategy #audienceengagement

"... in this cherry-picking of performance, mass opinions and averages of everything (good and bad) are used to inform work, these are then aggregated into one creative vision, making not the optimal output, but something that’s a #mid or #miss." Why do brands and content feel so "meh" to #GenZ right now? Sure, #SocialMedia is to blame, but Our Digital Creative Lead, Emily Chappell (Chapps), thinks there's another reason at play - #BigData. Read why the kids are calling out "mid" and what brands can do to connect with future consumers in this week's #BURNAFTERREADING 🔗 https://lnkd.in/eiNyKmze #consumerinsights #MØRNING #genzmarketing #dataanalysis

“Ideas solve problems; but in marketing, having a breakthrough idea is only half the battle. The other half is understanding your audience - who they really are, what drives their decisions, and how to craft your messaging to truly resonate with them on a human level.” For Creativepool’s #MoneyMonth, our strategist Chelsea Noronha discusses the role of analytics in creative marketing. Read now and find out: 📊 Why creatives shouldn’t shy away from data  🤖 What the rise of AI-powered marketing means for data analytics  🤝 How marketers can leverage the power of analytics while respecting privacy and building trust Get the full story: https://lnkd.in/eq6tHvat

Data's everywhere, but reaching your audience? That's a challenge. First-party data is the secret weapon you need to personalize marketing and connect with the right people. Privacy concerns? No sweat! We'll show you how to leverage data responsibly with cutting-edge tech. Join the Tech Creatives Community and get exclusive MarTech insights & reports to dominate the space! #MeetTheTechCreatives #TheTechCreatives #Martech #Marketing #firstpartydata

Want to learn more about the critical role of seed data sets? Their important role in #CTV and reaching a very specific audience? Curious about the 1-in-60 rule in data-driven advertising? If so, then check out this new and informative article from Emily Kistner, Adstra's Director, New Business & Identity Solutions, in Digiday. Click here https://lnkd.in/eTh5AM4Q to read it all! #connectedtv #firstpartydata #data #digitalmarketing #identityresolution

How big-data made everything Mid 😬