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Global Business Development Lead for Pokémon GO

"Fans like that Pokémon Go is one of the few apps on their phones that encourages people to get out of the house and interact face-to-face." Community is at the heart of Niantic, and this story from the Wall Street Journal beautifully captures how our games get people outdoors, exploring the world, and making new friends. Read more here: https://lnkd.in/ewuqN8uA Shoutout to Donna Jaros (Brown) for this fantastic feature!

The Adults Who Book Vacations Based on…. Pokémon?

The Adults Who Book Vacations Based on…. Pokémon?

wsj.com

Anja D.

Senior Executive | Strategic Planning | Data Strategy & AI/ML | Creativity & Innovation | Leadership | Digital Transformation

2w

Love it. This is an immersive and innovative fandom experience beyond big and home screen experiences. Love the idea that fans socialize in transformative location based experiences with their favourite IP. Niantic are setting best in class strategies building authentically deeper relationships between IP brands and their super fans.

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