Sara Gotfredson’s Post

Per John Dick's 3/30 What We're Seeing: "The quality of women’s sports fans compounds the quantity. They’re younger, more gender-balanced, tech-savvy, multicultural, and brand-loyal than fans of men’s sports. Fans of the National Women’s Soccer League are 3X more likely than non-fans to switch banks this year. WNBA fans are 5X more likely to buy products from Olympic sponsors. Fans of the new Professional Women’s Hockey League are 3X more likely to be frequent business travelers." Read the WWS and subscribe here: https://lnkd.in/evwGv6Ea #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence 

I’m excited to share the latest research report on women in sports, conducted by Parity and SurveyMonkey. This comprehensive study delves into consumer attitudes and behaviors across seven countries, providing valuable insights into the growing popularity and influence of women's sports. Key findings from the report highlight a significant opportunity for corporate brands: Rising Viewership: 73% of respondents watch women's sports at least a few times a year, closing the gap with men’s sports viewership. Influence of Female Athletes: 88% of respondents regard professional women athletes as impactful role models, and fans are 2.8 times more likely to purchase a product recommended by a woman athlete. Demand for Investment: 53% of consumers believe brands aren’t investing enough in women’s sports, presenting a clear call to action for businesses. As we continue to witness this surge in women's sports, there has never been a better time for brands to engage with this passionate and growing audience. Sponsoring women’s sports not only supports gender equity but also aligns your brand with positive role models and influential figures in the sports community. At NXXT, we are dedicated to advancing women’s sports and creating impactful partnerships. We invite corporate partners to join us in this exciting journey. Together, we can capitalize on this momentum and drive meaningful change in the sports industry. For sponsorship opportunities and to learn more about how you can get involved, please contact me directly. Let’s champion the future of women’s sports together! #WomensSports #SportsMarketing #SponsorshipOpportunities #CorporatePartnerships #NXXTGolf

Starting the new year off on the right foot! Our #HypeHer Women’s Sports Research Report was highlighted by Marketing Brew. Check out the feature at the link below. #RaintheGrowthAgency #WomensSports #marketinginsights

From game-changing athletes to record-breaking viewership, women’s sports are having *more* than a moment. We partnered with sports marketing platform Parity to dig into the landscape of women’s professional sports and capture all the #MomentToMainstream insights. How loyal are fans? How savvy are brands? And just how influential are women athletes? We uncovered it all: https://bit.ly/4bCyOj5 PARITY | A Group 1001 Company #SurveyMonkeyxParity

For brands that ask us “why women’s sports”, we love to show them “why now.”   The WNBA (Women's National Basketball Association) is tipping off its 28th season and it will undoubtedly be a year full of wins for teams, players, sponsors, and fans.   Why now for brands looking to invest? Because fans of women’s sports are proven to engage with sponsors, and an ever-growing and avid fanbase that spends meaningfully is a pretty sure bet when it comes to impacting your business.    By the end of the 2024 #WNBA season, we expect to see historic growth in: - Fan count. It's more than doubled since 2021.  - Attendance. Ticket sales on StubHub are already up 93% vs. last season.  - Fan spending. It's increased nearly 300% in the past two years (before Caitlin Clark). - Unique viewers. It reached 36M in 2023, up 27% YoY across all national networks.   At Allied Sports, we lead the shift from Sponsor to Storyteller, helping our clients move beyond the transaction to tell stories their audiences cannot ignore. In women's sports, the potential for brand storytelling is massive, and we are well-positioned to deliver on it.   #WelcometotheW

Women's sports have gone mainstream. Check out the details in this survey that SurveyMonkey undertook in partnership with Parity (an organization that aims to close the income and opportunity gender gap in women's sports)

🏀🎉 𝐋𝐞𝐭 𝐭𝐡𝐞 𝐌𝐚𝐝𝐧𝐞𝐬𝐬 𝐁𝐞𝐠𝐢𝐧! 🎉🏀 As millions of basketball fans across the nation eagerly fill out their brackets, there's more to this annual extravaganza than just the thrill of the game. Today marks the tip-off of one of the most exhilarating events in sports – March Madness! But beyond the courtside action and buzzer-beaters lies a world of unparalleled business opportunities, captivating audiences and captivating brands alike. 🚀💼 For advertisers, NCAA's March Madness isn't just about basketball; it's a chance to make a slam dunk in the marketing arena. With ad inventory selling out faster than ever before, businesses are seizing the chance to showcase their brands to a captive audience. Last year saw over $1 billion in ad revenue, and this year promises to exceed expectations. 💰📈 From established corporate sponsors to up-and-coming brands, March Madness offers a level playing field for businesses of all sizes to make their mark. With the potential for record-breaking viewership and engagement, now is the perfect time for businesses to showcase their products or services and strengthen their brand presence. 🏆✨ What's more, the rise of the women's tournament shines a spotlight on the growing importance of gender equity in sports marketing. With record-breaking viewership and a diverse lineup of advertisers, it's clear that the women's game is commanding attention like never before. 👩👩👧👧🌟 And amidst the ever-changing media landscape, March Madness stands as a beacon of stability. Despite shifts in consumer behavior and the rise of streaming, millions still tune in, proving that live sports continue to captivate audiences in ways that nothing else can. 📺🔥 So whether you're a seasoned advertiser or a devoted fan, let's embrace the madness and make this year's tournament one to remember! 🌟🏀 _____________________________ 💡 Follow me for more content on innovation in sports and entertainment industry #MarchMadness #BusinessOpportunities #AdvertisingStrategy #SportsMarketing #Sportsbiz #sportsbusiness #broadcasting #basketball #WomenInSports #sponsorships #traditions #brackets

With a community of over 1 billion enthusiasts globally, and over 81 million of those fans in the US alone, alternative sports offer far more than mere entertainment; they represent a meaningful part of the lifestyle of their passionate communities of fans and followers. These highly established and professional sports blend unique excitement, risk and adventure… acting as a point of inspiration and aspiration for millions of others who actively consume and engage with the unique and often viral content generated around these sports and activities. Unlike more passively consumed "spectator sports", action and alternative sports feature high rates of participation and engagement. Their communities share a propensity for risk-taking and a strong preference for spending. All combined, these sports and associated demographics are a prime and, almost entirely, overlooked consumer target for sports betting operators. As we’ve seen with other category disruptors like GoPro , Red Bull and YETI that have successfully “leaned in” to authetically connect with these consumers… we see a similar opportunity within the sports betting and casino category. About ALT Sports Fans from our global 40K person study commissioned by Wasserman : - 67% of ALT Sports fans actively participate in these sports, showcasing a deeper connection than traditional sport fans - 42% of ALT Sports fans do not follow mainstream sports - 24% more inclined to take risks compared to the general population - ALT Sports properties receive a 27% higher engagement rate on social platforms than traditional sports properties - the ALT Sports Data portfolio of partners has a combined social following of over 70M fans, globally For sportsbook and DFS operators looking to engage with this large and passionate fan base, reach out to learn about leveraging our sports betting partnerships, solutions and services! connect@altsportsdata.com #Sportsbetting #AlternativeSports #FanEngagement #MarketInsights #ALTsportsfans Thrill One Sports & Entertainment World Surf League Professional Bull Riders, LLC NHRA: Championship Drag Racing Bare Knuckle Fighting Championship Formula DRIFT Championship Darts Corporation World Jai-Alai League MotoAmerica United States Auto Club, Power Slap , @supercross Major Arena Soccer League

Day 24 of the #LinkedInSportsChallenge: Which sport organization is leading in innovation & why? What can others learn from what they're doing? The National Basketball Association (NBA) has been a leader in sports innovation for several reasons: Embracing Technology: The NBA uses technology for advanced analytics and fan engagement, including player tracking and virtual reality. Global Expansion: The NBA actively engages international fans through events and partnerships, expanding its global reach. Digital Presence: Leveraging social media and digital platforms, the NBA keeps fans engaged year-round with interactive content. Social Responsibility: The NBA addresses social issues and supports player activism, aligning with societal values. Player Empowerment: The league empowers athletes and involves them in decision-making processes. What others can learn: Embrace technology for analytics and engagement. Expand globally to reach a broader fan base. Utilize digital platforms for year-round engagement. Promote social responsibility and athlete activism. Empower athletes and involve them in decisions. Remember, the sports industry is dynamic, and staying updated on innovations is crucial. #sportsbusiness #sports #sportsmarketing #sportsmanagement #LinkedInSports

Women’s pro sports are set to top the $1B revenue mark this year. That’s a 300% increase from 2021, breaking down to: • 55% commercial ($696M) • 27% media rights ($340M) • 18% matchday ($240M) Soccer and basketball account for two-thirds of revenue, raking in 43% and 28% respectively — but as more leagues and fan favorites emerge, expect growth across the board. Leading the shift, 62% of consumers say they prefer brands that sponsor women. For companies, investing early is a chance to earn loyalty. 📊: Togethxr