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"However, live sports is facing a problem: Gen Z doesn’t seem to have much time or interest in following it, alarming news for the many major brands that spend hundreds of millions of dollars on sponsorships each year. www.niltastemakers.com has the solution. Generation Z, the most socially conscious generation yet, is driving an unyielding demand for progress. Athletes, with their unparalleled platforms, visibility, and authenticity, are uniquely positioned to champion this movement. In 2024, athletes will rise as catalysts for change, leveraging their influence to amplify organic messages that resonate with the values of Generation Z. By embracing their voices and taking a stand for social justice, athletes will inspire a generation and advance the cause of progress. #AthleteSocialProgress ™

"Pixellot is having a major impact on the broadcasting of women’s sports, youth leagues, and lower-league sports. The company’s solutions are making it possible for federations and leagues to afford to cover their games live, which is enabling a much-needed boost in exposure". Pixellot's CEO, Alon Werber, discusses with SportBusiness on how AI-driven technology is removing financial barriers and delivering impactful coverage for emerging and niche sports. #sportstech #sportsbusiness #sportsdevelopment #sportsinnovation #federations #automatedvideo

Fundamental shift in consumer behavior and consumption is happening across many industries, with Gen Z (now a third of the world’s population) driving the change. Sports sector is at the forefront of this transition, where sport businesses, leagues and franchises need to find a new medium for reaching their markets. Our colleagues Tony Simpson and Lucia Uribe co-authored the Gen Z Sport Consumption report exploring drivers, challenges, and tactics for prosperity in the new normal > https://owy.mn/45P0Fcl #OliverWyman #SportBusiness #ConsumerTrends #GenZ

Did you know that 62% of millennial sports fans and 67% of Gen-Z sports fans say they often notice which brands are sponsors in sports stadiums? 👀Good news for #SuperBowl advertisers at Allegiant Stadium last weekend! You can learn this and more in "The New Sports Fan," a just-released research report from DPAA member Infillion, whose #InStadium technology brings immersive digital ads to sports venues around the U.S. Read about comprehensive digital strategies for reaching a base of sports fans that's more diverse and digital-forward than ever before.

The sports world is heading toward a moment of truth with Generation Z. For several decades, the global sports-media complex has enjoyed rapid growth fueled by new technology, production innovation, and people’s willingness to pay for the sports content they love. But from embracing social to sports gamification, Gen Z’s relationship with sports content is reshaping the professional sports economic model. Understand from Lucia Uribe Oliver Wyman Forum's Gen Z research co-lead and Tony Simpson Oliver Wyman’s Sports Industry Lead, how professional sports organizations can successfully adapt to the shifting preferences of this media-savvy generation > https://owy.mn/45P0Fcl #GenZ #Sports #Media

If you've been watching either the Men's or Women's March Madness tournaments, you've likely seen the same advertisers over and over and over...and over. As a viewer it is exhausting. As a brand, your advertising dollars could be going to waste. We break down the sweet spot of reach and frequency in the article below

How is Gen Z reshaping the economics of professional sports?   Unsurprisingly, Gen Zers head straight to social media for sports content and highlights. What is surprising is the extent to which short-form video platforms are displacing live broadcasts on television: Only 40% of Gen Zers say they watch live sports on cable TV according to our survey research. They also like to find community around their favorite teams and athletes, with 63% saying content on social media from their favorite athletes increases their engagement.   Lucia Uribe and Tony Simpson explore how professional sports organizations can adapt to this generation’s changing needs 👇   Discover our extensive research into what drives Gen Z > https://owy.mn/3s3cIVS #OWForum #GenZ #Sport

*SPORTS AND FANDOM* FAN originates from the term FANATIC and is defined as: a person characterized by excessive and unwavering enthusiasm, particularly for an extreme religious or political cause, such as "religious fanatics." In the case of Sports the enthusiasm and passion evident are shown when athletes or teams succeed or face setbacks. The emotional spectrum, from tears of joy or sadness to sheer delight or anger, covers a wide range of human feelings. The significance of the definition of the word FANATIC in sports is crucial, and sports disciplines and governing bodies should prioritize converting casual viewers into dedicated FANS for several reasons: • Fans are vital to sports, similar to how buying customers are essential for retail stores. • They purchase tickets for live events and boost TV viewership, encouraging broadcasters to invest in media rights. • Media houses then attract advertisers looking to reach a large audience during broadcasts, helping them recover costs and generate profits from the media rights they acquired. Evidently, monetizing sports is intricate in building a loyal fan base and that requires continuous effort to provide an exceptional product that captivates and retains fans over time. This process involves innovation to attract new fans while retaining existing ones. For sports struggling with revenue generation, focus on cultivating a dedicated fan base willing to invest in your offerings, ie: Ticketing, PayPerView and Merchandise purchase etc, rather than just the quantity of fans. Progress in Fan Engagement and Retention requires continuous evolution and adaptation to meet the ever-changing demands of the world and discriminating taste of the Sports Fan of the 21st Century. Wishing you a fantastic Friday as we strive to understand an evolving sports landscape which like the Tech sector of the late 90's and this early part of the 21st Century will soon relegate a number of sports disciplines and legacy events to the dustbin of history. #fanengagement #fanatics #lesliekoroma #asvg #africasportsventuresgroup #africasportsreportpodcast #SportsBusiness #21stcenturysportsfans #africansportsmonthly #Olympics #athletics By Leslie Koroma Sr leslie@africansportsmonthly.com

The Blinkfire Analytics, Inc. 2023 Insights Report is truly fascinating. It goes beyond data, delving into top brands, content trends, ad rates, and sponsorships. It's a journey through the converging worlds of sports, social media, digital, and sponsorships. 

Our impact on the global sports landscape is profound. We've not only revolutionized the way fans engage with sports but also transformed how sports organizations approach fan engagement and digital monetization. 🌍🏆 Our platform's influence continues to reshape the sports world, making it more accessible, engaging, and delivering a global-scale ROI. Join the evolution of sports today! 🚀📈 #SportsInnovation #FanEngagement #GlobalImpact