Sara Gotfredson’s Post

When speaking about supporting social impact initiatives we rarely look towards media coverage. We tend to see media more as a tool to promote our efforts at social change. This is a really great example of the need to revisit how we see impact. The collateral effect that an 11% rise in national women's sports media coverage has on gender equity as a whole is hugely powerful! When companies and visionaries like The GIST, Just Women's Sports Esmeralda Negron previously of ATA and now at DAZN, were start-ups looking for funding and investors they would ever have been considered a social impact initiative. That needs to change.

ICYMI in The GIST's women's sports biz newsletter this morning, a new study from Wasserman's The Collective found that women's sports coverage *now* comprises an estimated 15% (!!!) of sports media coverage, a significant increase from the 4% in past years. 👏 Notably, this growth has been largely driven by streaming and social media, and not just traditional sports media channels. The proliferation of digital media and the democratization of social media and technology has without a doubt changed the game for women's sports, allowing athletes to be in control of their own narrative, and for companies like The GIST, Just Women's Sports, and TOGETHXR — all founded within the last five years — to celebrate and cover women's sports stories in the same way that we do men's. Really proud of our entire team at The GIST for being part of improving this statistic and for building a successful business around providing equal coverage to men's and women's sports. Only up from here! 🚀 Read the report: https://lnkd.in/ew4bqdNH Subscribe to our women's sports biz newsletter: https://lnkd.in/exDsAjbR

Explore the changing landscape of sports media! AWM tackles multiplatform mastery in a recent panel discussion, where experts dive into the world of digital sports platforms and the crucial role women play in driving growth. #AWMBreakfast2024 #SportsMediaEvolution

Sports Media is Broken – What’s Next? ⚽️🏉🥎 Sports has emerged as the last bastion for a successful TV and media industry, offering a lifeline to draw audiences to screens. However, what if the sports industry itself is as broken as the very TV and media industry it sought to rescue? Owners of sports rights struggle to maximize audience reach, while media companies grapple with escalating sports rights costs. Stakeholders fiercely compete for profit, creating a zero-sum game, in an unsustainable market. The industry crossed the point of no return years ago. 🤔 What's next for sports media? • How much sports will be on linear TV, streaming services, social media, traditional TVs, and mobile platforms❓ • Will there be a shift from linear/live to on-demand❓ • Is sports media moving toward shorter, TikTok-style game highlight snippets❓ • Will live sports on linear TV appeal only to a specific demographic❓ • Traditional, generic content for the masses versus a more personalized viewing experience – what's the future❓ • How to engage multitasking viewers with your content❓ • How to simultaneously manage user behavior across broadcast and internet technologies ❓ • Following the flow of advertising money – where will it lead❓ • Tackling the growing market fragmentation in sports – how❓ Insights on ☝🏻 and the future sports media landscape, including valuable information on shaping monetization, can be found in the 2023 Global Sports Survey by Altman Solon. While the survey provides much valuable insights, I think it lacks a clear distinction between men's and women's sports. Men's sports may have reached a peak economically, akin to a dot-com bubble, while women's sports are on the rise. Whats the impact of women’s sports❓ What will happen if/ when the men’s bubble explodes❓ 📺 To thrive in the competitive media and sports landscape, broadcasting and streaming platforms must evolve. Broadcasters require enhanced personalized capabilities, gaining better control over their product and monetization on various media screens, while overcoming constraints imposed by media gatekeepers. Streamers encounter the challenge of managing increasingly complex end-to-end streaming in a competitive, fragmented, and variable network environment. 🔗  #5G #Ad #Advertising #ATSC #ATSC3 #AVOD #Broadcast #Broadcasting #cabletv #ChannelDistribution #CloudStitch #ContentDelivery #CTV #CTVAdvertising #CTVWars  #ConnectedHome #DVB #ISP #FAST #media #mediadistribution #mediatech #MEC #MPEG2TS #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #PTMP #Sports #Streaming #Streamingmedia #StreamingWars #Telco #Telecom #Television #TVChannel #TVChannelDistribution #video https://lnkd.in/dADeBvqW

I’m excited to share the latest research report on women in sports, conducted by Parity and SurveyMonkey. This comprehensive study delves into consumer attitudes and behaviors across seven countries, providing valuable insights into the growing popularity and influence of women's sports. Key findings from the report highlight a significant opportunity for corporate brands: Rising Viewership: 73% of respondents watch women's sports at least a few times a year, closing the gap with men’s sports viewership. Influence of Female Athletes: 88% of respondents regard professional women athletes as impactful role models, and fans are 2.8 times more likely to purchase a product recommended by a woman athlete. Demand for Investment: 53% of consumers believe brands aren’t investing enough in women’s sports, presenting a clear call to action for businesses. As we continue to witness this surge in women's sports, there has never been a better time for brands to engage with this passionate and growing audience. Sponsoring women’s sports not only supports gender equity but also aligns your brand with positive role models and influential figures in the sports community. At NXXT, we are dedicated to advancing women’s sports and creating impactful partnerships. We invite corporate partners to join us in this exciting journey. Together, we can capitalize on this momentum and drive meaningful change in the sports industry. For sponsorship opportunities and to learn more about how you can get involved, please contact me directly. Let’s champion the future of women’s sports together! #WomensSports #SportsMarketing #SponsorshipOpportunities #CorporatePartnerships #NXXTGolf

Women's sports have gone mainstream. Check out the details in this survey that SurveyMonkey undertook in partnership with Parity (an organization that aims to close the income and opportunity gender gap in women's sports)

From game-changing athletes to record-breaking viewership, women’s sports are having *more* than a moment. We partnered with sports marketing platform Parity to dig into the landscape of women’s professional sports and capture all the #MomentToMainstream insights. How loyal are fans? How savvy are brands? And just how influential are women athletes? We uncovered it all: https://bit.ly/4bCyOj5 PARITY | A Group 1001 Company #SurveyMonkeyxParity

Women’s sports have seen a meteoric rise in both popularity and attention over the past few years and as those have increased, so has the dollar signs associated with television rights, social media clicks and tickets sold. The CES 2024 session titled “From Buzz to Business: The ROI of Women’s Sports” took a look at how women’s sports continue to grow and what large companies are doing to support that growth with insight from Gina Waldhorn, Andrea Brimmer, Andrea Hopelain, Brian Lawlor and Harish Sarma.

❇️ Did you know: according to Deloitte’s 2023 sports survey, Only 58% of Gen Z and Millennials said their favorite sports content is live events??😲 Let me walk you through some of the most thrilling and transformative experiences that the near future holds for us sports fans. Some of these revolutionary changes are set to completely transform the way we engage with sports from the comfort of our homes... In other wards, How to create a GOOSEBUMP experience for GENZ?🫢 Link to the first comment☝️ HYPE Sports Innovation #sportsbusiness #sportstech

Repost as native LinkedIn video Spoke with legendary sports investor George Pyne (Bruin Capital) on the future of sports media! At times when you are in a crowd and there's someone taller standing near you, and you notice they are looking in a specific direction, you try to jump up to see what they are looking at for yourself. That's how I feel about picking George Pyne e's brain - he has a unique vantage point over the sports media landscape given his experience across teams, leagues, media and investment. Here are 6 key insights: 1. Sports remains a top investment choice 📈 2. The fan experience is going direct 👥 3. He's eyeing the wider sports ecosystem🌎 4. Tech advancements = endless opportunities 🤖 5. Women's sports and new venues are on the rise 🚀 6. Media rights deals are in for disruption 💥 Wtach the full interview/article for George's perspective on ESPN, NBA, NFL and more! A guy with a scarf Scott Novak  #sportsbiz #sportsmedia #futureofsports #fanengagement #mediarights