Sara Gotfredson’s Post

👀 In the next decade, the 👩🦰👩🦱👩🦲👩🦳👱♀️ viewership of women’s sports 🏀🎾⚽️ could grow ☝️twelve times ☝️its current size, surpassing the growth rate of men’s sports. 📈 Read the full article: The Growing Achievements and Potential of Women’s Sports ▸ https://lttr.ai/AHcVo #sportsmediaconsultant #sports

👀 In the next decade, the 👩🦰👩🦱👩🦲👩🦳👱♀️ viewership of women’s sports 🏀🎾⚽️ could grow ☝️twelve times ☝️its current size, surpassing the growth rate of men’s sports. 📈 Read the full article: The Growing Achievements and Potential of Women’s Sports ▸ https://lttr.ai/AHcVo #sportsmediaconsultant #sports

The landscape of women's sports has undergone a remarkable transformation in recent years, presenting a significant growth opportunity. Despite historical undervaluation, the industry is set to exceed $1 billion in value by 2024, with revenues increasing at an impressive rate of 16% annually. Viewership is also soaring, as evidenced by the record-breaking 2 billion global audience for the 2023 FIFA Women's World Cup, marking a 30% rise from the previous tournament. Moreover, women's sports sponsorship deals have seen a substantial 20% year-over-year growth since 2020. Exciting times ahead for women's sports! [source](://https://lnkd.in/gg8azhtc)

The latest report from Deloitte UK predicts women’s sport will generate £1b+ in 2024, with 3 key revenue streams: commercial, broadcast and matchday, contributing significantly. The two most valuable women’s sports are projected to be football (US$555 million, 43 per cent) and basketball (US$354 million, 28 per cent). More importantly, women’s sport is increasingly being viewed as a unique product that is becoming ever more distinct from men’s elite sport! #womeninsport #sportmarketing

The last few weeks has seen passion for Aussie female athletes hit fever pitch. FIFA Women's World Cup Australia & New Zealand 2023™ (go Matilda’s!) is a great example of an organisation’s bravery in valuing their product. FIFA initially weathered backlash when they unbundled the Women’s World Cup rights from the Men’s. As Andrew Condon pointed out earlier in the week – do we prioritise better commercial outcomes for women’s sport, or free access? It’s a balance as we move through the development cycle to ‘shift the goalposts’… product, audience, commercialisation, reinvestment (repeat!). In partnership with Gemba, we have completed the 2.0 version of our Women in Sport research. The increase in viewership is coming from more people watching as interest builds, and more viewers of Men’s sport watching women’s sport. Among female viewers, 18–34-year-olds are the ones who are leaning in. Outside of major events, AFLW, Cricket, Netball and NRLW are the codes that capture the majority of Women’s sport viewers. Brands who are investing are seeing payoffs, and consistency is key. Looking ahead, I can’t wait to see which brands push further into this space with long-term investment, as we grow Women’s sport across all codes. Clare Stewart-Hunter Toby Dewar Martin Medcraf Caitlin O'Meara Kayo Sports Foxtel Media Foxtel Group Mark Frain Nev Hasan Chris Daly Corrine Scattergood Amy Johnson #AFLW #NRLW Netball Australia #WBBL https://lnkd.in/gQNVSNCN

"Overall, there is a strong sentiment that women’s sport deserves more support and young audiences in particular feel more positively towards brands that sponsor the female game." A wonderful opinion piece from Raelene Castle. ONZM outlining the massive opportunity for sports clubs, organisations and businesses to support the overwhelming interest in females in sport. #womeninsport #business #partnerships #growthmindset

📢 Absolutely incredible news from our friends at Women's Sport Trust! 🌟 The latest figures have unveiled an UNPRECEDENTED year for international women's competitions, with audience figures skyrocketing across major sports. Here are some incredible stats from their latest research: 🏌️♀️ The 2023 Solheim Cup stole the show with 9.5 million hours of viewership, outshining the previous best of 6.3 million hours in 2021! It now holds the crown as the most-watched women's sport event on Pay TV this year. ⛳ A fascinating stat: A whopping 33% of Solheim Cup viewers didn't tune in to the Ryder Cup, showcasing the unique appeal of women's golf. 🏏 England women’s cricketers had a sensational summer, drawing 7.4 million viewers, exceeding the previous record of 6.2 million viewers. 🏉 Impressive online numbers: Despite no broadcaster, the women's rugby Red Roses series against Canada racked up nearly a quarter of a million online views (234,000) on Facebook and YouTube. These numbers are just part of the story, successful events like the Netball World Cup saw a boost in 3-minute+ reach, from 4.5 million in 2019 to 5.6 million in 2023. The TikTok Women’s Six Nations, featured on BBC, set a new record with 10.4 million viewing hours on UK television in 2023, surpassing the previous best of 7.7 million in 2022! However, the report also highlights a dip in domestic women’s sport audiences across football and cricket, indicating that there's still work to be done to translate international success into sustained viewing. Tammy Parlour MBE, Chief Executive and Co-Founder of the Women’s Sport Trust, emphasised the growth trajectory in audience figures and the industry's efforts to understand its audience, resulting in international success. Tammy further commented that the industry is moving towards deeper analysis to understand what works best for this exciting audience opportunity. The visibility of women's sport has entered a new phase, and the journey continues! 🚀🏆 READ MORE: https://lnkd.in/eXUqpmeD #womeninsports #womenssports #sportsbusiness #recordbreakers #womenssportstrust

In the WTA’s 51st year, the commercial future of elite women's tennis will be top of mind after confirmation of a long-rumoured strategic partnership with private equity giant CVC.   Playing a central role in that will be Marina Storti, who has been building her team after being appointed chief executive of WTA Ventures, the commercial entity formed on the back of CVC’s US$150m investment in the tour. Joining from Sky and armed with a strong background in media, Marina’s expertise across sports rights, digital, and product development will prove invaluable as she seeks to generate more revenue for women’s tennis. She is also likely to have a say in what happens following the expiry of the WTA’s US$525m agreement with Perform Group, whose global deal to produce and distribute tournament broadcasts expires in 2024. More broadly, Storti’s appointment comes at something of an inflection point for the WTA, which is overhauling its leadership structure and exploring other strategic avenues as it attempts to inject fresh life into a circuit that has struggled to recover financially from the impact of the pandemic and its strained relationship with China. The most prominent rumours have teased a potential merger with the men’s ATP, although reports in September suggested the pair are predominantly discussing the possibility of pooling their broadcast and commercial rights.    The WTA’s financial challenges could yet see it become the latest sports organisation to do business with Saudi Arabia, which was linked with hosting last year’s finals before a makeshift event took place in Mexico. Either way, 2024 looks set to be a year of change for the world’s pioneering women’s tennis organisation, and Storti is poised to be at the heart of it. Who else is set to make waves in #SportsBiz this year? Check out the full 2024 Ten Influencers list here 👇

The growth of women's sports has accelerated since Endeavor Analytics' last Women in Sports report in 2021, with records broken for attendance, viewership, sponsorship revenues, prize money and more. Our new report focuses on the major themes and events in 2023, honing in on topics such as the growth of various leagues and sports, increasing opportunities for athletes, the 2023 Women's World Cup, and new sponsorship categories.   The report includes insights on a record breaking 2023 for Women's Sports - Viewership records set across NCAA women's sports for March Madness, CWS, & Gymnastics. It also reinforces why Women's Sports matter, for instance for every $1 corporate sponsors invest in Women’s Sports, they see an average customer value return of $7.29.   Thank you to our subject matter experts, Rebecca Hendel and Amy Painter.   For a copy of the report, email: info@endeavoranalytics.com  

Really encouraging stats on womens elite sport in this recent study by Deloitte. - Women’s elite sports will generate global revenues of US$1.28 billion in 2024 - This is the first time that annual global revenues for women’s sport will have surpassed US$1 billion. - 300% higher than Deloitte’s previous valuation three years ago - The two most valuable women’s sports are projected to be football (US$555 million, 43%) and basketball (US$354 million, 28%) - Major events and global competitions such as the FIFA Women’s World Cup and Women’s Tennis Association tour are expected to contribute US$425 million – a massive 33% of the forecasted total! https://lnkd.in/er9H-7z6 #womenssport #growth #sport