We agree with HKUST Business School at the University of Hong Kong that Discounting is a Double Edged Sword. Extensive Discounting can Damage your Business and Brand. Discounting also supports overproduction and waste and is Killing Our Planet. Leading brands can maintain superior profitably even in difficult economic times by avoiding extreme discounting and focusing on the preferences of their loyal customers. Our IMPACT SHOPPING platform thelps brands successfully launch and promote new products with zero waste and no discounts. By cooperating with your customers IMPACT SHOPPING aggregates, the product desires, and preferences of your customers on your digital platforms to ensure that only the right number of products are produced for your most desirable products. Social Commerce and Branded Community tools encourage pre-orders for limited edition offerings that are selected and produced due to high levels of demand. By working together with your customers and rewarding them to select from options to determine the most desirable products your brand can create profitable and responsible relationships. Endless discounting, artificially hyped styles and generic influencer recommendations creates superficial and replaceable engagements that tragically produce financial losses, unnecessary waste and environmental damage. Please check out IMPACT SHOPPING Platform to create Better Business for a Better Planet. sangrove.com
Sangrove | Impact Shopping™’s Post
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🔥Exciting News in the Retail Market! 🛒 "Vietnam Hot News" Series - Keeping You Informed! 1/ Logistic: According to the World Bank Report published in 2023, Vietnam is making impressive strides in logistics efficiency, securing the 43rd position globally and ranking among the top 5 countries in ASEAN, among the top 5 ASEAN countries, after Singapore, Malaysia, and Thailand, and in the same position as the Philippines.. Logistics services not only contribute significantly to Vietnam's economic growth but also create a well-connected transportation network, linking domestic trade to international markets. Embrace the advancing logistics landscape in Vietnam to enhance your supply chain and expand your reach in the global market! 2/ Commodity Trading: In 2022, the volume of trade in goods linked to the world soared by an impressive 36% compared to the previous year. What's even more remarkable is that this favorable growth momentum has continued into the early months of this year. Exciting times are ahead for retailers looking to expand their global reach! 3/ Digital Marketing/Social Media: "Flex" - the hottest slang on social media right now! With over 119.6K discussions since July 13, 2023, it's evident that this trend is taking the online world by storm. Retailers, take note! Integrating this buzzword into your marketing strategy might just be the ticket to capturing the attention of the digital-savvy audience. 4/ E-commerce: Brace yourselves for an e-commerce revolution! Experts predict that Vietnam's e-commerce sector has the potential to reach a staggering 300,000 billion VND in the next 5 years. This rapid growth presents a golden opportunity for retailers to tap into the ever-expanding online market and elevate their business to new heights. Mamabox suggests that brands must stay proactive and adaptable to remain competitive in this dynamic retail landscape. To keep up with the latest trends and developments, follow us for regular updates and valuable insights! *Reference source: Internet ____ Mamabox Corporation Pte Ltd is a Distribution Technology Company that focuses on Total Commerce with O2O (Online to Offline) Strategies in All Major Online Marketplaces, Social Commerce, Livestreaming & Enabler Solutions, Digital Marketing, General & Modern Trades, Mamabox Vending Machine, Storage and Logistics, Retailers, HoReCa and Food Services. Happiness in A Box Website: mamaboxcorp.com/ E-mail: reachus@mamaboxcorp.com #MamaboxCorporation #MamaboxVietNam #Logistic #CommodityTrading #DigitalMarketing #SocialMedia #Onlineshopping #Ecommerce #Distribution #Totalcommerce #Insights #Strategy #BusinessGrowth #Innovation #Opportunity
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📈 The mysterious rise of the Chinese ecommerce giant behind Temu By Financial Times Its finances are a black box and its operations shrouded in secrecy, but PDD’s extraordinary growth has made it a darling of Wall Street 📍 Temu is an e-commerce company based in China that has gained significant traction in the US market by offering very low prices on apparel, electronics and other goods. 📍 Temu is owned by Pinduoduo, one of China's largest e-commerce platforms, but operates independently with its own app and branding. Little is known publicly about Temu's origins and financial performance due to its private ownership structure. The article aims to shed more light on the company. 📍 Temu sources goods directly from Chinese factories and ships them to warehouses in China for delivery to customers. This cuts out multiple middlemen and enables very low prices. 📍 There is some speculation that Temu may be operating at a loss currently to gain market share rapidly through heavy marketing and promotions like Super Bowl ads. 📍 Temu's growth model has disrupted incumbent US retailers who struggle to compete on price. It has also gained traction with value-conscious consumers. 📍 Temu's private ownership means it faces less pressure than public companies to demonstrate profitability in the short-term. 📍 Some analysts question whether Temu's model can be sustained profitably in the long-run, while others argue it has opportunities through scaling volumes. PS: commets afetr the articel worth to read also 😎 Ganna Motresku Vitaliy Yanytskyy 👀 #temu #ecommerce #novaglobal #ft
The mysterious rise of the Chinese ecommerce giant behind Temu
ft.com
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China is the world's "hungriest" market boasting 1.4 billion consumers (!). It's a tempting opportunity for Food & Beverage businesses, but succeeding here takes more than just putting products on supermarket shelves. I hosted the Anuga Select China After Party event with XpandAsia and had three experienced insiders speak to what they've noticed: Mr. Yang Bin emphasized the importance of an omni-channel strategy: "Consumers visit supermarkets to touch and see products, but they mostly buy online and have them delivered. You need an omni-channel strategy and use offline channels as showrooms." E-Commerce Director, Mr. Lin: "Marketing and sales should be developed simultaneously. Chinese buyers rarely make a purchase without researching online." Mr. Ronald Bao, Director of Social Media at XpandAsia: "Out of 1.4 billion consumers, 1.1 billion shop online, and 168 million use cross-border e-commerce platforms. 80% of Douyin users belong to the silver economy, mother & baby care, or China's old middle class." My take? A decade ago, I could sell a container of goods in China during a trade show just by meeting an interested importer. There was more desire for imports and less scrutiny before purchasing. Today, China has changed. In some ways, it's more Western (though, to be fair, in many important ways, not at all). What's similar: To succeed in China, your brand needs to tell a story that resonates with consumers and builds trust from the start. Whether it's about cultural heritage, functional elements, or natural origins and authenticity, a compelling brand narrative is essential today. You can't just show up and expect to succeed. Turns out, building a brand and selling something people want is true both abroad and in China. People are still people here, there, and everywhere— they want to learn about what they're buying before they buy it. ———— P.S. We created a free tool for F&Bs to see if expanding to China is right for them. Message me, and I'll happily send it to you!
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The end of the week is near and we going to wrap up your #ecommerce week! We have all the important news from the world of eCommerce for you! We hope you enjoy reading! ❇ Ceconomy (Media Markt, Saturn) wants to expand the marketplace offering Electronics retailer CECONOMY (Media Markt, Saturn) plans to accelerate the expansion of its online marketplace, launched in 2020, with offers from other retailers. The next step will be to expand the offering to the Netherlands and Italy. (https://lnkd.in/dUMtMrw4) ___ ❇ Coupang to ramp up investment in Taiwan after four quarters of profits Coupang, a Seattle-headquartered eCommerce company, said it will accelerate its investment in Taiwan after four straight quarters of profits. Coupang was the most downloaded app in the second quarter of this year in Taiwan, the company said in an earnings call on Wednesday. (https://lnkd.in/dUv2eDa9) ___ ❇ Alibaba posts solid 70% income growth in latest quarter Alibaba Group posted a 70% year-over-year surge in income from operations, landing at US$5.86 billion for the quarter ended June 30. The Chinese tech giant attributed the growth to its recent restructuring, which has started to “unleash new energy across our business,” outgoing chairman and CEO Daniel Zhang said in a statement. (https://lnkd.in/dkwVi2ff) ___ ❇ HelloFresh records fewer orders but noticeably increased its operating profit The online cooking box company HelloFresh suffered a significant drop in demand in the quarter just ended as a result of the global consumer slump. Thanks to lower costs and postponed marketing expenses, the Berlin-based company nevertheless managed to post an operating profit jump. (https://lnkd.in/dDsXW8E2) ___ ❇ Online wine trade: Hawesko store to be expanded to include a marketplace The Hanseatisches Wein- und Sekt-Kontor HAWESKO GmbH, which specializes in wine trading, is pushing ahead with a strategic future project in eCommerce. Behind the scenes, the existing online store of the core Hawesko brand is currently being expanded to include an additional online marketplace. (https://lnkd.in/dCSbRApT) ___ 💡 Do you want to get more eCommerce in-depth insights? Then feel free to visit us: https://lnkd.in/ema55zxh. #wrapup #news #summary
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If you want to enter China market and would like to get some help ahead, you are welcome to contact me as a consultant. My specialties are: 1. E-commerce: 13 years of e-commerce experience. I have built a E-commerce team from 0-1, and worked in China's top one EC company Alibaba for 3 years. I have worked with brands such as HARIBO, Bahlsen, Evian, Lindt etc and I fully understand the processes and difficulties for foreign brands to enter China EC market. 2. Marketing: I got EMBA degree from Shanghai Jiao Tong University ( SJTU), which is the top 1 EMBA program in China, and won BEST Thesis in Marketing. Marketing in China is quite different as we have our own digital platforms rather than X, ins, FB. 3. Data analysis: I have built up a Intranet data report portal using POWERBI which greatly approved data analysis efficiency. And I have access to whole China food service data ( BAPA, HPRECA,fine dining, casual dining...) for further digging, if you want to develop a food product for China market, you'll find it very useful. I am running my own cross boarder business now, but i would like to share my experience to help new brands or those who would like to know China market a little more. You are welcome to contact me via email: eileensheng1544@gmail.com.
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Commercial Director at TONG - consultancy, marketing, and strategy for businesses working with Chinese customers and consumers
Thanks Lu Zhao and The Ken for featuring some of my thoughts about the rise of Temu in the US and Europe. Temu has launched into the West at the perfect time - appealing to consumers struggling with rising costs, while launching an ingenious marketing campaign promising you can still "shop like a billionaire". Is the rapid growth and immediate success sustainable? I can see three imminent issues. First, how to move beyond price into value - low quality at low prices becomes less attractive when consumers have a bit more money in their pockets, with quality and value for money being more highly prized. And can the platform continue to squeeze suppliers in China so hard when the Chinese and global economies pick up and factories don't have the same desperation to fill their order books? Second, the UX feels like it hasn't been adapted for a Western audience, and is modelled very closely on its Chinese sister app Pinduoduo. Learning how to engage shoppers in a different way will be a big project for the platform to maintain momentum. Third - and probably most importantly - is alignment with Western regulators' goals. Temu's model does not meet the stated environmental goals of most Western governments, nor does it contribute to their tax take as the low-cost products can generally enter untaxed. It's unlikely that the current operating model will go unchallenged in the medium term, especially in the USA where Chinese disruption of markets is under intense scrutiny. Temu certainly won't disappear any time soon - but will it adapt to become a sustainable long term proposition? #ecommerce #temu
Why Temu walks a tightrope by keeping its prices low
the-ken.com
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Research | Marketing | Digital Marketing | E-Commerce | Technology | Sustainability | Retail | Online Grocery Shopping | Marketing Scholars | Associate Editor
Are you doing research in #online #grocery #shopping (#OGS) ❓ If so, you might be interested in this #special #issue: "Online Grocery Shopping - Current and Future Challenges and Opportunities" (Electronic Commerce Research). ⏭ We are looking forward to receive high quality papers related to OGS until September 30, 2023. 💡 For example, potential papers may address the following research questions: How is OGS changing the retail landscape? Is the competitive situation between retailers and manufacturers changing? What is the significance of OGS for national brands and private labels? And what role does the platform economy play in this? #marketing #call #SI #specialissue #journal #challenges #opportunities #electronic #commerce #research Luis Martinez Prof. dr. Koen Pauwels
Electronic Commerce Research
springer.com
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Research | Marketing | Digital Marketing | E-Commerce | Technology | Sustainability | Retail | Online Grocery Shopping | Marketing Scholars | Associate Editor
There are still some days to submit your work to the SI on "Online Grocery Shopping – Current and Future Challenges and Opportunities". Deadline: September 30, 2023. If there are any questions, feel free to reach out. #OGS #grocery #groceries #food #efood #online #shopping #challenges #opportunities #newnormal #oldhabits #future #ecommerce #electroniccommerce #research #journal #call #cfp #reminder Luis Martinez Prof. dr. Koen Pauwels
Research | Marketing | Digital Marketing | E-Commerce | Technology | Sustainability | Retail | Online Grocery Shopping | Marketing Scholars | Associate Editor
Are you doing research in #online #grocery #shopping (#OGS) ❓ If so, you might be interested in this #special #issue: "Online Grocery Shopping - Current and Future Challenges and Opportunities" (Electronic Commerce Research). ⏭ We are looking forward to receive high quality papers related to OGS until September 30, 2023. 💡 For example, potential papers may address the following research questions: How is OGS changing the retail landscape? Is the competitive situation between retailers and manufacturers changing? What is the significance of OGS for national brands and private labels? And what role does the platform economy play in this? #marketing #call #SI #specialissue #journal #challenges #opportunities #electronic #commerce #research Luis Martinez Prof. dr. Koen Pauwels
Electronic Commerce Research
springer.com
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PAPER PUBLISHED: Interdisciplinary Journal of Information, Knowledge, and Management (July 2023) TITLE: Enhancing Consumer Value Co-Creation Through Social Commerce Features in China’s Retail Industry DOI: https://lnkd.in/gpeJG_q7 AUTHORS: Li MEIYI, Ree Chan HO, Muslim AMIN, Nelvin XeChung LEOW AIM/PURPOSE: Based on the stimulus-organism-response (SOR) model, the current study investigated social commerce functions as an innovative retailing technological support by selecting the three most appropriate features for the Chinese online shopping environment with respective value co-creation intentions. FINDINGS: The results demonstrated that value co-creation intention was determined by customer experience, hedonic experience, and trust. Simultaneously, the three factors were significantly influenced by interactivity, personalisation, and sociability features. Specifically, customers’ perceptions of the new retail idea and the consumer co-creation value were examined. Resultantly, this study constructed a model bridging new retail characteristics with consumer value. #InformingScienceInstitute,#SocialCommerceFeatures
Enhancing Consumer Value Co-Creation Through Social Commerce Features in China’s Retail Industry
informingscience.org
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These e-commerce brands are KILLING it at the moment!👇 1. Temu 🛍 if you haven't heard of Temu yet, then where have you been!? It's like Amazon, only cheaper! They are one of the fastest growing companies in the past few months with their UK business attracting more than 11 million visitors per month! Sorry what?! 2. Chāmpo 🚿 yes, it's fancy shampoo! They've created a new generation of haircare that combines ancient Indian practices with modern trichology. It must be doing pretty well because they've got an astonishing growth rate of 3067%! 3. Modern Milkman 🥛 where traditional meets modern, and in our modern world there is a 'whole' (pun intended) lot more we can be doing to protect our planet. Reducing single-use plastic is the main mission from our friends at Modern Milkman. Look at them as the modern milk delivery service with an unbelievable growth rate of 7432%. That's a whole-lotta milk! But what do they all have in common? Well, they're all smashing their online sales for one! If you're looking for a winning digital marketing strategy that will set you apart from your competitors and boost your online sales, get in touch with us👇 p.s. you'll also receive a FREE marketing plan! https://lnkd.in/e4rvVcvb #ecommercebrands #biggrowth #bigbrands #ecommercegrowth source: finanical times & invezz
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