Sangrove | Impact Shopping™’s Post

We agree with HKUST Business School at the University of Hong Kong that Discounting is a Double Edged Sword. Extensive Discounting can Damage your Business and Brand. Discounting also supports overproduction and waste and is Killing Our Planet. Leading brands can maintain superior profitably even in difficult economic times by avoiding extreme discounting and focusing on the preferences of their loyal customers. Our IMPACT SHOPPING platform thelps brands successfully launch and promote new products with zero waste and no discounts. By cooperating with your customers IMPACT SHOPPING aggregates, the product desires, and preferences of your customers on your digital platforms to ensure that only the right number of products are produced for your most desirable products. Social Commerce and Branded Community tools encourage pre-orders for limited edition offerings that are selected and produced due to high levels of demand. By working together with your customers and rewarding them to select from options to determine the most desirable products your brand can create profitable and responsible relationships. Endless discounting, artificially hyped styles and generic influencer recommendations creates superficial and replaceable engagements that tragically produce financial losses, unnecessary waste and environmental damage. Please check out IMPACT SHOPPING Platform to create Better Business for a Better Planet. sangrove.com

Discounts: A Double-Edged Sword

Discounts: A Double-Edged Sword

bm.hkust.edu.hk

To view or add a comment, sign in

Explore topics