Sandra Velasquez’s Post

One of the biggest CRO mistakes on Ecomm Landing pages: NOT putting all the info & CRO elements in the HERO (1st) section. Here's a step-by-step to make it convert even at an aggressive scale: 1. Benefit-focused Headline: - I suggest using a Headline template: Get [Desired outcome] without [prospect’s friction point]   Example: Salon-level glamorous hair from home, minus the “salon” cost  Example 2: Lose Weight like clockwork without hunger pangs  - Support & expand on your product’s differentiation in the Subheadline Example: Achieve a Hollywood blowout look without relying on hair stylists or heat damage - THE DON’Ts: don’t speak about your product or its features primarily ------------------------------------------------------------------------------- 2. Special promo offer - The offer needs to be clear, exclusive and make them feel excited they found it. - Include the image of the product in the Hero section so it’s 100% clear what they get. If it’s a bundle include all it contains.     1. Example: Get the limited Keto bundle for 30% OFF     2. Example: Get this New customers-only deal for 30% OFF -------------------------------------------------------------------------------       3. Social proof - Mention things like the below, across the Hero section:     1. Number of happy customers     2. Number of reviews & ratings     3. Number of items sold/shipped -------------------------------------------------------------------------------       4. Scarcity, Urgency & FOMO - Use your promo banner to highlight it’s a limited time offer - Mention things like the below, across the Hero section:      1. Finally back in stock     2. Sold out x times - THE DONTs: don’t use fake scarcity, set an expiration date - e.g.”Expires Sunday”     ------------------------------------------------------------------------------- 5. Friction resolvers  - Add friction resolving badges below the main Call to action button     1. Examples:        1. x approved,        2. Money back guarantee,        3. X friendly (e.g. vegan)         4. Free shipping - Extra tip: Test changing these badges to see what’s most important to the prospect ------------------------------------------------------------------------------- 6. Authority and positioning - Use press mentions to increase the authority     1. Examples:       1. Press mention banner directly below the Hero section       2. Featured in banner, As seen in banner       3. Endorsed by banner - Extra tip: If you don’t have any press mentions yet, be creative and use things like “Technology seen in” banner

From Factory visual, Automated production line #NailColor #ManicureRevolution #MIXINGGEL #CustomizeYourColors #BeautyManufacturer #CosmeticsManufacturer #GelnailpolishManufacturer #makeup #cosmetics #beauty #brand #like #manufacturing #marketing #design

2024 The Southern LAP - Value - Campaign. I'm greeting you guys with the new season. Until the previous season, most of them had been based on rework in a limited quantity, but this season we've been working on a more diverse and productive system to show our identity to The Southern LAP. (Of course, the existing OOPArt line is our signature line, so we're going to continue to produce it.) Speaking of the theme for the 2024 season, -VALUE - I wanted to talk about the value of the brand this season. How many brands or clothes do you have for the longest period of time? I've been in fashion for 20 years, and I still cherish some of the clothes I've bought or designed since I was in my 20s. So before I started preparing for this new season, I was thinking about what a brand is and why these clothes are stored differently from the clothes I wear for a while every year. In fact, it's fashion that doesn't have an exact answer, but after a long thought, I expressed the "value" that can be called a brand this season based on the identity of The Southern Lap is the deconstructionism, variations, stereoscopic patterns, dyeing & washing that we're good at. In line with the dictionary meaning of the brand and the meaning of the name The Southern LAP, we did our best to feel the color and its value in our only The Southern LAP , such as weight, touch, value, completeness, and continuity, rather than simply a design that follows the trend or is considered to be cost-effective. #tsl #thesouthernlap #newseason #2024 #value #kbrand #newpost @thesouthernlap www.thesouthernlap.com

Skincoz is a women's facial skin brightening serum, It's logo features a unique 'O' symbolizing a droplet, representing wholesomeness and suitability for all skin types. The continuity of the letter 'o' from the logo in our designs signifies unity and the seamless journey towards achieving perfect skin. With its simple yet memorable design, the logo is crafted to create a high recall value. The inclusive color palette of the packaging, showcasing various skin tones, beautifully connects with the product's mission of catering to all skin types. Skincoz’s slogan, “Find Your Confidence,” embodies the brand’s commitment to empowering individuals by enhancing their natural beauty. The purpose behind this slogan is to inspire users to embrace their unique skin and feel confident in their own skin, every day. Visuals & Concept by Layers Digital . . #advertising #marketing #socialmedia #brands #branding #skincare #cosmetics #campaign #design #creativity #createdbylayersdigital

Twist it, swipe it or stamp it! Add wow to your formula with ShapeUp Stick ShapeUp Stick is the sensational new solution from international beauty packaging manufacturer and provider Quadpack that takes brand personalisation to new heights. Thanks to a custom design plate, the 12.5ml stick dispenses high-viscosity formulas in just about any shape or form – a logo, a symbol or any geometric pattern that adds meaning and helps tell a story. ShapeUp Stick boosts brand equity and engages consumers like no other product. Using the pack becomes a mood-boosting journey in itself, tying in with ‘beautytainment’ and ‘dopamine beauty’ trends. As an airtight solution for skincare and makeup formulas, it protects the product from drying out, keeping the experience fresh, every time. The bulk is actuated through a twist gesture in a personalised shape, which is then picked up with a swipe or stamping gesture – perfect for fun content on TikTok. ShapeUp Stick combines https://lnkd.in/eq5E3sBf #News

natrl cosmetic and beauty logo #LinkedInLogo #BrandIdentity #LogoDesign #ProfessionalLogo #LinkedInBranding #CorporateIdentity #IconicLogo #VisualIdentity #LogoInspiration #LinkedInProfile #LogoArtistry #BrandRecognition #LogoStyle #LinkedInMarketing #stationery #LogoSymbolism

Great brand-building lesson | "BIRKENSTOCK’s slow burn is an example of “bubble-up” theory. 💭 This is the opposite of the more traditional “trickle-down” phenomena... brands and designers take inspiration from different aspects of society, particularly alternative sub-cultures, reinterpreting original use." Inside Retail Australia #brands #brandgrowth #brandequity #brandaudits

From donuts to hair straighteners… if they’re a certain shade of pink this year you’ll know who they’ve collaborated with. The launch of the new Barbie movie has been a lesson in truly successful branding and marketing. They’ve monopolised a colour so well that big brands want in! They don’t need to launch products or shout about it themselves, they’ve got other big brands doing it for them. This shows just how important your brand is, and how a single colour can spark more connection than seeing just your logo or an advert about your product/service. What’s unique about your brand? How can you use it to stand out in a crowded market… not sure? Chat to us! #BeMoreBarbie

Did you guess which packaging belongs to whom? Success in this game hinges on a company's ability to cut through the noise. However, no matter what you do, there are likely over 50 brands using the same packaging from the same factory. So, how do you win this competition? We’ve identified three levels of authenticity: ◾️Custom Packaging: Yes, it demands both time and financial investment. However, the potential outcome could be legendary. 1. Glow Recipe. 2. rhode skin 3. ISAMAYA BEAUTY ◾️ Signature Color: Take a look at your competitors and pinpoint a color that hasn't been used extensively before. In the oversaturated beauty market, this can be quite challenging. But remember, consistency and choosing something trendy are key. 4. OLEHENRIKSEN 5. Humanrace 6. DRUNK ELEPHANT ◾️ Visual Language: In cases where customization isn't an option, start focusing on building a community, creating a unique brand concept, and establishing a strong visual design. 7. HAOMA 8. Glossier, Inc. 9. Youth To The People Do you have any other remarkable brands in mind? Leave in comments. #beauty #packaging #custompackaging #brands #beautyinsights

Do you know the NEW RANGE of OVAL TOTTLES by MOLPACK? Molpack, specialist in cosmetic packaging, and in providing customized solutions tailored to individual client needs, is expanding its Tottles Line, and introducing a new range of TOTTLES with an ERGONOMICS OVAL DESIGN MORE RESPECTFUL TO THE ENVIRONMENT. We are talking about two new references of RECICLABLE TOTTLES. Two new references that to further boost eco-sensitive targets, can also be developed using PCR materials, manufactured with the customer's desired percentage of them (up to 100%), and being RECYCLED TOTTLES. On top of that, and helping brands achieve their sustainability goals, this new Monolayer Tottles line are delivered by minimizing secondary packaging. A delivering sytem for optimizing the filling process, and thereby REDUCING the CARBON FOOTPRINT of the final product. Its new OVAL DESIGN, developed by Molpack's technical team, sports a fresh silhouette, ensuring comfortable and easy dispensing with a high level of control during use. A new design with an insert allowing the use of a mixing ball that prevents any potential blockage by simply shaking the container. These new FULLY FUNCTIONAL TOTTLES are ideal for a wide range of SKINCARE, MAKEUP, and SUNCARE products. They are also suitable for items with formulas sensitive to light and high temperatures, requiring protection from sun exposure. Crafted with a semi-flexible material, the containers are ideal for traveling, being resistant to impacts and potential breakage from falls. Available in two sizes, with capacities of 30 and 50ml, respectively, both references boast a high level of decoration and finishing options, and are FULLY CUSTOMIZABLE based on the unique needs and desires of each brand. Manufactured in Europe. Contact us, info@molpack.com hashtag #innovation #sustainability #customization #cosmetics #skincare #makeup #suncare #service