Pretty exciting working on side-projects to collab with other well-respected tech vendors to bring something new to their customer base. It's something I've got to do a lot more of since running the product at Webtrends Optimize. We've always had a "best in class" and "stronger together" mentality. A lot of people during the demo/sales process ask us questions like "do you do session recording and heatmaps" or "where can I store my insights?". My answers are always quite simple. We partner with people who've spent the entirety of their business being awesome at session recording, like Fullstory, ContentSquare, Clarity, etc. - why would we build something like 0.1% of our engineering time and expect it to be any good? Instead, it's far better for everyone to put our data in that platform, and to analyse it using something that's best-in-class. For the same reason that most people say any CMS, CDP or Personalisation vendor trying to "do testing" is usually awful, us trying to be a CDP would be just as bad. So we don't (much). Best in class, best of breed, best for the job - whatever you call it, that's the stack we endorse.
Sandeep Shah’s Post
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Pretty interesting to see the different approaches startups are taking in this category. Equals are deliberately adding friction to their onboarding. https://lnkd.in/gBDcuzPf Rows.com have gone the other extreme, removing their homepage and dropping folks straight into the product. Reminder that there is never a one-size-fits-all playbook. Forge your own path and zig when others zag.
Last week I was at SaaSOpen (Next: Sept 5th, NYC) (highly recommend it) talking about our no-homepage experience. For the 7 billion people who could not make it, here's the deck: Key take-aways 1/ Results After removing the homepage we: - 3x visitor to sign-up conversion - Now have >2k new users/day - 10% of power users (3DL7) are sandboxes (people who have not signed-up yet) 2/ SEO through the roof Search traffic to rows.com/ is up by 7x, while its average search position dropped from 25 to 7. I don't have a great explanation for why. 3/ Changing gears After Instant Rows, the focus turned to user activation. This means continuously iterating on the user onboarding experience. We know the determinants that influence D1 retention the most, and push new updates to that flow every week. 4/ The Litmus test Don't be fooled by vanity metrics. The real test, and the real metric, should be one of engagement or power usage. For Rows.com, that is Power Workspaces - the number of accounts who use the product 3 or more days in the last 7. --- Visit rows.com on your desktop to experience Instant Rows⚡ and tell me what you think! Thank you Nathan Latka, Wes Bush and Ramli John for having us. It was well worth the trip from Portugal.
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