Samuel du RETAIL’s Post

Fantastic news! Patrick Girod x L'Oréal (Thailand). 🤩 Creating an ideal workspace for employees is crucial. It should be a place where they feel comfortable 😌, safe 🛡️, and valued 💖. L'Oréal recently moved to a new office 🏢, which is an excellent example of their commitment to prioritizing their people. The new office has several amenities that enhance the working experience for employees. For instance, La Cafet ☕ is now available for employees to socialize, eat their meals, and unwind during their breaks. The ergonomic workspace design promotes wellness 🧘♀️ by offering comfortable seating. Collaborating spaces are also available to encourage teamwork and creativity among employees, as well as a Sky Garden to catch one's breath and check out some incredible city views. The move to a new office reflects L'Oréal's people-first culture and values. By providing a comfortable and safe workspace, L'Oréalians 👥 can feel more connected, productive 💪, and motivated 🚀. The company's focus on employee well-being encourages a culture of connection 🤝, co-creation 🤝, and celebration 🎉. Looking forward to seeing what's next! #Loreal #EmployeeWellness #Productivity #WorkplaceBenefits

🚀 Tang Hong's 2023: A Incredible Year! 🚀 As we reflect on 2023, We celebrates a year filled with remarkable achievements in Vietnam: 🔹 Expanding Our Footprint New Openings: Our presence in Vietnam grew significantly with 6 new counters, reaching a proud total of 25. Iconic Store Launches: Noteworthy openings include Vietnam's first Creed Boutique and the innovative multi-brand niche perfume store, Escentric Signature. 🔹 Perfume Portfolio Expansion Our introduction of 120+ exquisite fragrances has significantly enhanced the choices available to our clientele. 🔹 Events & Media Presence Hosting Events: Our series of 38 pop-up events and outposts have played a crucial role in engaging with our customers and showcasing our products. Product Exposure: Our range has been featured in over 5,000 online media articles, boosting our brand visibility and recognition. 🔹 Influential Collaborations Impactful KOL Campaigns: Collaborations with over 30 renowned KOLs in 101 campaigns led to an impressive reach of over 18M and engaged more than 1.8M across platforms. As we gear up for 2024, we're grateful for the support and enthusiasm of our team, partners, and customers. Looking forward to another year of growth and excellence! 🥂 #TangHongVietnam #YearInReview #LuxuryPerfumeMarket #RetailExpansion #MediaImpact #KOLPartnerships #LookingForward2024 #LuxuryRetail #FragranceCounters #VietnamLuxury #VietnamFragrance #RetailExpansion

If you're as intrigued by the Japanese market as we are, you won't want to miss this! 🌟 Explore the incredible strategies of industry giants like The Coca-Cola Company, LVMH, L'Oréal, Shiseido, and Coach, as they seamlessly blend cutting-edge technology with the rich tapestry of Japanese culture. 📱 It would be interesting to hear from some of the members of the industry in Japan to gain additional insights 🗣️🤝 #digitalmarketing #japanmarket #businessinnovation

📢 Asia Pacific Beauty Omni Channel Distribution Platform - Luxasia LUXASIA Group, founded in 1986 and headquartered in Singapore, has established joint ventures with international beauty groups such as LVMH, Coty, Elizabeth Arden, Yves Rocher, PUIG, and Shiseido, responsible for the brand's operational business in Southeast Asia. At present, it has cooperated with more than 150 fragrance brands, covering 15 regional markets in the Asia Pacific region, including Chinese Mainland, Hong Kong, Macao and Taiwan, Singapore, the Philippines, India, Australia, Sri Lanka, New Zealand, Malaysia, etc. It is a large beauty omni channel distribution platform of ZUI in the Asia Pacific region. 1⃣ In 1977, Mr. Patrick Chong joined Inccape, a British trading company, to develop new businesses and sell European beauty products to Singapore; 2⃣ Mr. Patrick Chong has accumulated experience in beauty sales and discovered market opportunities for the entire Southeast Asian region - not just in Singapore, but also in Malaysia and Indonesia, leading to the idea of becoming a regional distributor for European and American beauty brands. 3⃣ In 1980, Mr. Patrick Chong left Inccape and formed Cosmetiquesde France in a joint venture with a French partner to help distribute brands under L'Oreal Group in Southeast Asia. The company was acquired by L'Oreal Group in 1997 4⃣ In 1986, LUXASIA was born as an alternative trading company and initially cooperated with Calvin Klein. In the early 1990s, Calvin Klein was leading the peak of the popularity of neutral perfume. LUXASIA introduced Calvin Klein to the markets of Singapore, Malaysia and Indonesia for the first time and developed new marketing methods; 5⃣ Since around 2000, Mr. Patrick Chong has had a profound insight into the market and once again led LUXASIA's transformation: establishing long-term joint ventures with brand owners and providing professional marketing to create more value for the brand. It signed a joint venture agreement with American beauty product manufacturer #Business #Beauty Industry #Beauty Channel #Beauty #Beauty Report #Industry Report #Market Report #LVMH #Coty #Shiseido #PUIG

Are You Interested in Exporting to South Korea? 🌏💄 South Korea is renowned for its dynamic beauty market, setting global trends and embracing innovative beauty products. If you're a cosmetic brand looking to expand your horizons, South Korea could be the gateway to your success. We understand the intricacies of entering a new market, especially one as competitive and promising as South Korea's. Our team is here to guide you through every step of the process, from understanding consumer preferences to navigating regulatory requirements. Let's explore the opportunities that the Korean beauty market has to offer together. Connect with us to learn more about how your brand can make a significant impact in South Korea. #cosmetics #BeautyIndustry #SouthKorea #MarketExpansion #GlobalBeauty #ExportOpportunities #BusinessGrowth #InnovativeBeauty #KBeauty #aluskorea #ALUS

Embarking on new markets is an exciting venture, but the road to success isn't always straightforward. 🌏 One of the critical factors often overlooked is the cultural resonance of your content. 📉 The Challenge: If your sales face resistance in a fresh market, cultural misalignment might be the subtle disruptor. Draw inspiration from Pampers' experience when entering the Japanese market. Pampers diapers encountered initial obstacles in Japan. Post-launch scrutiny revealed a cultural mismatch – the imagery of a stork delivering diapers failed to strike a chord with Japanese parents, diverging from their cultural traditions and expectations.. 🔄 Strategic Adjustment: In response, Procter & Gamble orchestrated a thoughtful redesign. Both the packaging and the product underwent modifications to align with Japanese parents' cultural preferences. The outcome? Pampers not only bridged the cultural gap but emerged as a leading diaper brand in Japan. 🚀 The Takeaway: Tailoring strategies for multicultural, multilingual customers isn't just a choice; it's an imperative for enduring success. Understanding the cultural intricacies of your target market is a strategic move that can significantly impact your brand's reception and longevity. #culturaladaptation #globalbusiness #marketexpansion #eurotranslate

Exploring Japan's Century-Old Brands: Lessons in Endurance and Excellence 🏯 Japan, a land where tradition and innovation seamlessly coexist, is home to some of the world's most iconic companies, with histories spanning over a century. From household names like Toyota, Sony, and KAO to revered brands like Panasonic, Nintendo, LIHIT LAB, Shiseido, and Iwachu, these companies share common threads that have contributed to their remarkable longevity. Here's what we can learn: 1. Quality Is Timeless: Japanese brands prioritize quality and craftsmanship. Their unwavering commitment to excellence transcends trends, ensuring enduring customer trust. #QualityMatters #Craftsmanship 2. Innovation Knows No Bounds: Embracing change and innovation is a constant for these companies. They adapt, evolve, and push boundaries to stay at the forefront of their industries. #Innovation #Adaptability 3. Community & Customer Focus: Building strong relationships with both employees and customers is paramount. A sense of belonging and loyalty drives these brands forward. #Community #CustomerCentric 4. The Long Game: Japanese companies think long-term, investing in sustainable growth even when it requires short-term sacrifices. This forward-looking approach pays dividends over the decades. #Sustainability #LongTermVision In a world of rapid change, these century-old Japanese companies, including KAO, LIHIT LAB, Shiseido, and Iwachu, serve as beacons of inspiration. Their legacies offer valuable insights into building enduring brands. What other lessons do you think we can learn from these remarkable Japanese companies? Share your thoughts below. 🌸📈 #JapaneseBrands #BusinessLegacy #InnovationMatters

I want to share with you guys on a recent marketing research assignment that I have done recently. These are some interesting facts that I have learnt about the difference between Uniqlo in Malaysia and Japan. 1) Ginza Uniqlo has collaborations with local ramen shops to bring in exclusive merchandise whereas Malaysia does not have this. 2)The technology that is incorporated by Uniqlo is really interesting in Japan, such as Magic mirror, It practically allows the person to try on 120 different coats in 60 seconds. 3)HEATTECH having 3 different types which can help with any type of climate is surprising as well, because of the perception in Malaysia where there is only 1 version of HEATTECH.

LV's "Hello Shanghai" pop-up stood as a testament to the brand's commitment to the Chinese luxury market, curating a culturally immersive experience, bridging brand identity with Shanghai's cultural heritage🔻 💙 Localized Engagement Strategies: LV's meticulous localization efforts, leveraging popular Chinese digital platforms like WeChat MP and podcasts, showcased a dedication to cultural integration. Collaborating with local cultural influencers helped infuse authentic narratives into the event, emphasizing LV's commitment to appreciating and integrating Shanghai's heritage. 💙 Cultural Exploration for Broader Appeal: The brand's approach to exploring diverse cultures and subcultures informs product creation, aiming to resonate with a wider audience. LV's strategy emphasizes the increasing significance of understanding and embracing local cultures in business, highlighting the importance of cultural sensitivity and relevance in luxury marketing. 💙 Cultural Connection as Business Imperative: The "Hello Shanghai" initiative served as a pivotal moment showcasing LV's strategic cultural connection, illustrating the brand's commitment to not just market penetration but also genuine cultural appreciation. This emphasizes a growing trend where brands recognize the business imperative of authentically integrating with local cultures to establish deeper connections and appeal to diverse consumer bases. 💙 Get the Resonance Radar Report: New China marketing trends, insight and case studies, updated every month: https://lnkd.in/g7QEXQvE This month’s Radar Report focuses on the the Asian Games, Fashion Week, and breakthrough brand activity. It includes the latest trends in fashion and sports marketing on major Chinese digital platforms: #Red, #Douyin, #WeChat, China Mobile #Migu, #Kwai, #Eleme, and #Tmall. Brand case studies include: #Loewe, #LV, #Mugler, #Balmain, #Yili, #Chanel, #MaxMara, #ShakeShack, #Prada, #Lululemon, #NewBalance, and #Moutai

ALUS: Your Gateway to the Korean Beauty Market Body: Are you a global beauty brand looking to expand your reach into the dynamic and lucrative Korean market? ALUS is your trusted partner for seamless market entry and sustainable success. Your One-Stop Solution for Korean Beauty Market Success: Expert Market Entry: We provide expert guidance on navigating the Korean beauty market regulations, consumer preferences, and distribution channels. Customized Marketing Strategies: We craft tailored marketing strategies that resonate with Korean consumers and drive brand awareness and sales. Unparalleled Local Support: Our team of Korean beauty experts offers comprehensive support, from product registration to sales and customer service. With ALUS, you can: Leverage our extensive network of Korean partners and distributors. Gain insights into Korean consumer trends and preferences. Build a strong brand presence in the Korean market. Partner with ALUS and experience the future of global beauty. #ALUS #Beauty #Korea #MarketEntry #Marketing #Support #Global