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🌟 Unlocking growth with Sampl: A Colour Catcher success story 🌈 Curious about how Colour Catcher expanded its reach and engaged with consumers? Dive into our case study to discover how we played a pivotal role in achieving Colour Catcher’s objectives with dynamic content personalisation: 1️⃣ Reaching Consumers: Through a strategic sampling campaign and our ability to integrate with their existing media strategy we effectively reached new consumers via BVOD, Youtube and Meta, enticing them to try Colour Catcher firsthand. 2️⃣Personalised Sampling Experience: At the beginning of the journey, we asked consumers why they were interested in trying Colour Catcher. The options they selected on the form enabled us to use our dynamic content feature to personalise their email journey based on their choices. This approach not only drove education about the product but also provided insights into the motivations and needs of consumers. By understanding their purchase intent, valuable information was gained that can influence future marketing activities. 3️⃣Household-Level Precision: Our advanced targeting capabilities ensured no duplication at a household level, maximising reach while minimising waste. #SamplSuccess #ColourCatcher #GrowthPenetration
