Samantha Maltin’s Post

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EVP, Chief Marketing & Brand Officer at Sesame Workshop | Top 50 Forbes CMO | Top 25 Insider CMO

Purpose is a word that can often be overstated and overused in our industry, but organizations can have the greatest impact when they are crystal clear about why they exist and who they serve. At Sesame Workshop we focus on meeting the most pressing needs of children and families, to help children grow smarter, stronger and kinder, in order to build a better world. It was truly a privilege to join Carla Zakhem-Hassan to talk about how our companies that share common core values like inclusion & belonging keep purpose at the center of everything we do. Thanks to Nat Ives and The Wall Street Journal for bringing this conversation to life. #purpose #Canneslions2024

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Tesa Aragones

PRESIDENT. PUBLIC BOARD DIRECTOR. ADVISOR. Former: Nike, Volkswagen, Discord. Forbes CMO, AdWeek CMO, Business Insider CMO and Ad Age 40 under 40. Gold House A100 List Honoree and ADCOLOR Beacon Award Honoree.

1mo

“...organizations can have the greatest impact when they are crystal clear about why they exist and who they serve.” Thank you Samantha Maltin for always championing #inclusion, #belonging and #purpose. You and Carla Zakhem-Hassan are both so inspiring. 🙏🏽🙌🏽

Lola Bakare

CMO Advisor l Author “Responsible Marketing” | Adweek Creative 100 2023 | Anthem Award-Winning Inclusive Marketing Strategist | Keynote Speaker | Moderator | Workshop Facilitator | Linkedin Top Voice in Marketing

1mo

Sounds like logic to me!

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Great seeing you Samantha !!

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Thanks for sharing Samantha Maltin .great examples!

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