Sam Wright’s Post

What are the best practice steps for international e-commerce expansion in Europe? I have invested in a small but fast growing ecommerce company www.simplyorganized.dk and they wish to expand out of Denmark. The team are considering two different approaches... Approach 1: English language multi market test case.  Create an English language version of the site and start setting up ads for the best selling products in various EU countries to test local competitiveness and performance. Then do local languages down the road in the best performing markets one at a time. Approach 2: Single Country. Do a big analysis and make a bet on one market. Here is how I think about the two approaches... What I like about Approach 1: * The team already speaks English so we don’t need to hire local language staff but can use the same resources for the international expansion. We can easily translate social media for example.  * We may find that less obvious markets perform better than the classic ones that come to mind first. What I don’t like about approach 1:  * The conversion rate and unit economics will likely be poor and potentially misleadingly so.  * We need to figure out international shipping for a ton of markets. What I like about approach 2: * We get a real test of an actual market.  * That market will likely perform with better unit economics than the aggregate of the markets in an English language version. What I don’t like about approach 2: * We need to hire local staff that we are very dependent on.  * We may bet on the wrong market. I hope you will share your experiences and also point me in the direction of people I can speak with to learn from. 

Back to the "office" yesterday after a week of annual leave and a few things struck me. 1. Having a week with my baby boy was priceless. 2. The world of localisation doesn't grind to a halt if I'm not checking my emails furiously. 3. TDL have an awesome marketing team creating some amazing content and that it was fantastic to see it up on here. 4. 2024 is not far away now and Christmas is even closer (time to panic buy presents yet?). 5. Although I forget it sometimes, we really are damned good at what we do and make a big difference to our clients. 6. There is no definitively right way to do things but there are ways that are better than others and I believe that our way is certainly one of the best. So if you care about your brand and marketing and you aren't working with Toppan Digital Language Consumer Brands Solutions already, ask yourself why not and drop me a line. I can't necessarily make your Christmas wishes come true but I most likely can show you how we can improve your localisation outcomes and drive brand consistency and customer engagement across all of your markets.

If you're wondering why your direct bookings' website isn't filling up your calendar - then it's likely that the wrong colour palette or your business logo isn't to blame. In fact, the biggest mistake legitimate STR operators make with their websites, is that they prioritise style over substance. Think about it: Amazon's website design isn't particularly attractive, but customers keep returning to it because it works and because they trust Amazon to deliver. Same reason why Airbnb and hotel chains have captured the majority of travellers (who should be booking directly with you) hook, line, and sinker. So, the best - and most effective - way to generate more direct bookings for your STR business, is to win the TRUST of your guests first. It's simple human psychology: When people trust you, they're more likely to spend money with you. ___________________ Here's a round-up of the main 'Trust Signals' your short-term rental website needs, before it needs pretty fonts and a photo of you with your pet chihuahua. (Click the arrow on the right to view all the pages of the doc). These tips are based on our own in-house research and the results we've seen from I-PRAC Approved members, who leverage their accreditation wisely. How does your STR website measure-up as far as Trust Signals are concerned? Share your thoughts in the comments. :)

Dear Professionals, Did you know multilingual product descriptions can boost e-commerce sales? In today's global market, reaching a broader audience is key to maximizing your online store's potential. Here's how multilingual product descriptions can make a difference: 1. Enhanced Customer Experience - Shoppers are more likely to make a purchase when they can read product details in their native language. 2. Increased Trust and Credibility - Offering product information in multiple languages shows that you value and respect your diverse customer base. 3. Higher Conversion Rates - Clear and accurate translations help eliminate misunderstandings, leading to higher conversion rates and fewer returns. At Kavya Translations, we specialize in delivering precise and culturally relevant translations for your e-commerce business. Let us help you reach new markets and elevate your brand globally. Have a great day ahead.

Kick off 2024 with the latest in localized marketing! 🎊 💥 The Local Memo is back and packed with information you can't miss! This week's update breaks down a number of local search updates including holiday volatility in search results. Learn more 👉 https://lnkd.in/gf3mZ5dm

What is a good and easy way to get backlinks for a travel blog? Getting backlinks for a travel blog can be challenging, but there are some effective and relatively easy ways to build backlinks that can improve your blog's SEO and visibility. Here are some strategies: Create High-Quality and Shareable Content:  The foundation of attracting backlinks is to produce valuable and engaging content that people want to share. Write informative travel guides, destination reviews, and unique travel experiences. Guest Posting: Offer to write guest posts for other travel blogs or websites within your niche. Most blogs allow guest contributors to include a bio with a link back to their own blog, so take advantage of this opportunity to gain relevant backlinks. Collaborate with Travel Bloggers: Build relationships with other travel bloggers and collaborate on projects, such as co-writing articles or creating travel-related resources. Interview Influential Travelers: Reach out to influential travelers or industry experts and conduct interviews for your blog. People are more likely to link to interviews and share them on social media, helping you gain backlinks and exposure. Utilize Social Media: Share your travel blog posts on social media platforms. If your content is compelling, it may attract attention from other bloggers and website owners, leading to potential backlinks. Participate in Online Communities: Join travel forums, discussion groups, and Q&A websites related to travel. Be an active participant and share your expertise. If you provide valuable insights, others may link to your blog for further information. Create Infographics and Visual Content: Visual content, like infographics or travel-related images, tends to attract more shares and backlinks. Submit to Travel Directories and Aggregators: Submit your travel blog to travel directories and content aggregators. While these might not be the highest-quality backlinks, they can still provide some link juice and help with exposure. Broken Link Building: Look for travel-related websites that have broken links. Reach out to the site owners, inform them of the broken links, and suggest your relevant content as a replacement. Offer Testimonials and Reviews: If you've used a travel service, accommodation, or product, provide a testimonial or review on their website. Often, they will include a link back to your blog as a thank-you gesture. Remember that quality matters more than quantity when it comes to backlinks. Focus on building natural and relevant backlinks from reputable travel-related websites. Avoid engaging in link schemes or buying links, as these can harm your blog's SEO in the long run. Building backlinks takes time and effort, but with persistence and the creation of valuable content, you can gradually increase your blog's authority and visibility in the travel niche. Regards Samar Iqbal What's App: +923136758045 Telegram: https://t.me/ecommercehut

In the world of marketing, education and staying updated are the foundation of success. These are the elements that enable us to stay current with the latest trends and refine our skills. I will have the privilege of attending this event, which, for me, is a valuable opportunity to acquire new knowledge, discover cutting-edge strategies, and connect with industry experts. ADworld Experience #digitalmarketing

Just shot and edited a reel! Hope you enjoy it. #flybizbusinesssetup #ecommerce #companyformation #businesssetupindubai

How can we maximize bookings through our website? This is one of the most common questions I get from hotel marketing teams. So, I’ve put together a 10-minute website self-audit. It’s quick and easy - all you need to do is go down the list and answer 'yes' or 'no.' You’ll get a score from 0-100; you can share this with your marketing leader to identify priorities. If you‘d like me to DM you a copy, comment: Website Self-Audit.

Struggling to get more direct bookings on your website? Go back to basics with a simple website navigation strategy! Having an attractive and information-packed website is likely to get people to your website. But unless the navigation is simple and easy to use, then visitors arrive, they might quickly become frustrated and leave. On this week's blog post, we have done a quick overview of the top 3 reasons why you should improve your website's navigation, which can ultimately help you gain more direct bookings for your accommodation business! https://lnkd.in/e2xPc4rN #OTAs #websitenavigation #easynavigation #marketing #digitalmarketing #propertymanagement #directbookings #shorttermrental #bookingcom #expedia #airbnb #servicedapartments #shortlet #webdesign #W4B