Sam Deng’s Post

SDR (Standard Dynamic Range) Vs HDR (High Dynamic Range) color grade: 1. Dynamic Range: - SDR: SDR typically has a lower dynamic range, meaning it can display a limited range of brightness and color. - HDR: HDR, on the other hand, offers a much wider dynamic range, allowing for more vibrant colors and greater contrast between the darkest and brightest parts of the image. 2. Brightness Levels: - SDR: SDR content is typically mastered for a peak brightness of around 100 nits. - HDR: HDR content can have peak brightness levels ranging from 1,000 to 10,000 nits or even higher, resulting in brighter highlights and more details in both shadows and highlights. 3. Color Gamut: - SDR: SDR content is usually mastered using the Rec. 709 color space, which has a more limited range of colors. - HDR: HDR content can utilize wider color gamuts such as Rec. 2020 or DCI-P3, allowing for more vivid and lifelike colors. 4. Tone Mapping: - SDR: SDR content doesn't require tone mapping since it operates within a narrower dynamic range. - HDR: HDR content often requires tone mapping to adapt to the capabilities of the display device, ensuring that the content looks good on a wide range of HDR-compatible displays. 5. Perceptual Experience: - SDR: SDR content is what we've been accustomed to for years, but it may appear dull or lacking in comparison to HDR content. - HDR: HDR content offers a more immersive and lifelike viewing experience, with greater detail in both bright and dark areas, making it more visually appealing.

Sony is expanding its product range with the introduction of the ZV-E1, a new vlog camera featuring interchangeable lenses, which has been unveiled in India. The device is equipped with a powerful full-frame image sensor and is designed for content creators. Boasting a compact and lightweight form factor, the camera is loaded with advanced features, offering high-quality image performance with reduced noise and exceptional light sensitivity. Additionally, Sony India is offering a special promotion alongside the ZV-E1 purchase, providing valuable tools worth Rs. 19,170, while supplies last. This deal includes a shooting grip with a wireless remote commander (GP-VPT2BT), a battery charger (BC-QZ1), and a soft carrying case (MII-SC5). The ZV-E1 distinguishes itself as a vlogging-centric camera, featuring an innovative Exmor R 35mm sensor that excels in gathering light. This sensor, boasting approximately 12.1 effective megapixels, ensures clear image capture even in low-light conditions and creates a desirable background blur, known as bokeh. The camera is powered by the BIONZ XR image processor, which is up to eight times more powerful than previous iterations. This processor enhances the camera's performance in handling high-sensitivity photos, refining color accuracy, minimizing noise, and more. The sensor's data processing capabilities are particularly impressive, especially during high-quality 4K video recording at a rapid 120 frames per second. The BIONZ XR processor also contributes to faster and more precise autofocus. The ZV-E1 supports high-quality 4K video recording with full-frame readout at 10-bit 4:2:2, eliminating the need for pixel binning. This enables the utilization of full-frame advantages for video recording, resulting in high-resolution 4K footage without artifacts like moiré or jaggies. Furthermore, the camera offers the ability to shoot 4K 60p video, with an upgrade option to 4K 120p through the Creators’ Cloud. Slow-motion video capture at up to 10x speed is available in Full HD resolution. The camera's ISO settings range from 80 to 102,400 for both stills and videos, with the potential for expansion to 40 to 409,600 for stills and 80 to 409,600 for videos. This flexibility ensures optimal performance across various lighting conditions while maintaining detail. The ZV-E1 introduces a picture profile with assignable LUTs, enabling users to create unique looks for their media content. Notably, the camera features a Cinematic Vlog Setting that facilitates the creation of cinematic-style videos. Different Looks and Moods can be selected to achieve desired visual effects, altering color tones and emphasizing specific colors. #SonyZVE1 #VlogCamera #InterchangeableLenses #FullFrameSensor #HighTechFeatures #ContentCreation #CameraTechnology #CameraInnovation #Vlogging #CinematicLook #HighQualityVideo #CreativeFeatures #AudioPerformance #LiveStreaming #SonyIndia #TechLaunch #PhotographyEnthusiast

🚀 Sony Revolutionizes 3D Content Creation! 👓 Imagine a world where your creative ideas come to life right before your eyes. Well, guess what? Sony just turned that into reality! Introducing their latest marvel: a spatial content creation system equipped with an XR head-mounted display and controllers designed for 3D interaction. #TechInnovation #SonyMagic 💡 This isn't just any headset. We're talking about 4K OLED Microdisplays, video see-through functionality, and controllers that let you manipulate 3D objects with absolute precision. It's like having a high-tech magic wand at your fingertips! #CreativeTech 🔗 Collaboration is key. Sony's teaming up with Siemens and Qualcomm Technologies, blending cutting-edge hardware with seamless software integration. The result? A transformative experience for creators in industries ranging from entertainment to industrial design. #SonySiemensCollab 🌍 The potential here is enormous. Imagine designers sculpting products in real-time, or filmmakers crafting virtual sets with unparalleled detail. Sony's not just pushing the boundaries of the digital world; they're erasing them. #DigitalRevolution 🔜 Set to launch later in 2024, this system is poised to redefine how we interact with the digital realm. Keep your eyes peeled for more updates on specs, pricing, and availability. #SonyXR2024 ✨ So, fellow tech enthusiasts and creative minds, what do you think? Is this the future of content creation? Drop your thoughts below! 👇 #FutureOfTech #SonyInnovation https://lnkd.in/dNJT2RXA

⏺𝐀𝐧 𝐈𝐧-𝐝𝐞𝐩𝐭𝐡 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐚𝐦𝐞𝐫𝐚 𝐇𝐚𝐧𝐝𝐡𝐞𝐥𝐝 𝐒𝐭𝐚𝐛𝐢𝐥𝐢𝐳𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐆𝐫𝐨𝐰𝐭𝐡 𝐃𝐫𝐢𝐯𝐞𝐫𝐬, 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬, 𝐚𝐧𝐝 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐄𝐫𝐚 𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 - 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐅𝐮𝐭𝐮𝐫𝐞 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬⏺ The advent of digital content creation and the widespread use of smartphones and DSLR cameras have significantly influenced the demand for camera stabilizers. Camera handheld stabilizers have emerged as essential tools for videographers and filmmakers to capture smooth and professional footage. This report aims to analyze the current state of the Camera Handheld Stabilizer Market, providing insights into market demand, key trends, and future growth prospects. ✅ 𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gZ7e3za8 ☑ Market Demand: The demand for camera handheld stabilizers is primarily driven by the growing popularity of video content across various platforms such as social media, YouTube, and streaming services. Content creators, vloggers, filmmakers, and even enthusiasts seek to enhance the quality of their videos by achieving stable and steady shots, thereby fueling the demand for handheld stabilizers. Additionally, advancements in technology have led to the development of lightweight, compact, and affordable stabilizers, further boosting market demand. ☑ Market Insights: The Camera Handheld Stabilizer Market is witnessing significant growth due to several factors: 🔺Rise of Content Creation: The proliferation of content creation platforms and the increasing demand for high-quality videos have propelled the adoption of camera stabilizers among creators. 🔺Technological Advancements: Manufacturers are continually innovating to introduce stabilizers with advanced features such as motorized gimbals, 3-axis stabilization, and intelligent shooting modes, catering to the evolving needs of users. 🔺Diversification of User Base: While professional videographers and filmmakers remain the primary users of handheld stabilizers, there is a growing trend of amateur enthusiasts and smartphone users investing in these devices to improve the quality of their videos. Market Segmentations: #Company • SZ DJI Technology Co., Ltd. • Hohem Technology Co., LTD. • EVO Gimbals • Feiyu Technology International Company Ltd. • Zhiyun-Tech • Glidecam Industries, Inc. • Shenzhen Gudsen Technology Co., Ltd. • Ikan International • BENRO INDUSTRIES • NISI GROUP • Wieldy • Huawei • CAM CADDIE • NEEWER. • Kingjoy Faucet #Type • 3 Axis • 4 Axis • Other #Application • Amateur And Leisure • Professional 📌 Stringent Datalytics - Retails and Consumer #CameraStabilizers #FilmGear #Videography #PhotographyEquipment #CameraAccessories #GimbalTechnology #StabilizationSolutions #ContentCreation #DigitalMedia

🌐 A new look for Virtual Production! Check out our recent project at Walla Walla University, featured in AV Network, brilliantly illustrating how projection technology provides a cost effective alternative to LED displays in the realm of virtual production. 🔍 The Cost Factor: One of the most compelling arguments for choosing projectors over LED screens is cost. High-quality and fine pixel-pitch LED setups often come with a steep price tag, placing them out of reach for many. They are also infrastructure and power intensive requiring significant investment by the stakeholders. Projection technology, on the other hand, offers a significantly lower barrier to entry, making the wonders of virtual production accessible to a broader range of creators and educators. 🛠️ Scalable's Role: At the heart of this project's success is Scalable's software, lauded for its ease of integration and ability to deliver quick, simple, and efficient results. Our automatic calibration stands out as a critical feature, offering user-friendly operation without compromising on precision. "It's straightforward to integrate and provided efficient, quick and simple results. Their automatic calibration is an important feature because it’s easy to use," says the team responsible for this innovative project 💡 This marks a uniqe opportunity for virtual production, proving that high-quality, immersive environments can be achieved without breaking the bank. Scalable is proud to enable creators and educators to bring their visions to life with technology that's not just advanced but also accessible. Explore the article to see how Scalable's innovative solutions are lowering the threshold for entry into the world of virtual production, making it a playground of possibilities for all. https://lnkd.in/em77RYxq #VirtualProduction #ProjectionOverLED #CostEffectiveSolutions #ScalableDisplayTechnologies #InnovationInEducation

Modern engineering marvel The Sphere in Las Vegas is powered by Hitachi Vantara storage. Hitachi Vantara utilised its Hitachi Content Software for File, a high-performance, software-defined, distributed parallel filesystem storage solution to deliver 400gigabits per second throughput with a sub 5 millisecond latency. #hitachivantara #objectstorage #spherelasvegas

Immersive 3D sound is changing thanks to Audioscenic's Amphi AI Beamforming software stack.

AUDIO AND VISUAL TECHNOLOGY In the captivating realm of technology, the fusion of audio and visual elements has given rise to a transformative symphony that enriches our daily experiences. Visual Technology Unleashed: Advancements in visual technology have revolutionized the way we perceive and interact with the world. From the advent of high-resolution displays to the magic of augmented reality (AR) and virtual reality (VR), visual technology has transcended boundaries, creating immersive experiences that captivate our senses. Whether it's the stunning realism of 4K resolution or the interactive landscapes of virtual worlds, visual technology continues to push the boundaries of what is visuallypossible. The Evolution of Audio Excellence: The entertainment industry stands as a testament to the dynamic synergy of audio and visual technology. Streaming platforms deliver cinematic experiences to our living rooms, complete with immersive visuals and enveloping sound. Gaming consoles push the boundaries of realism, offering players a sensory journey into fantastical realms where graphics and audio combine to create truly immersive environments. Communication and Collaboration: In the realm of communication, audio and visual technology play a pivotal role in connecting people across the globe. High-definition video conferencing, coupled with crystal-clear audio, bridges the physical divide, enabling seamless communication and collaboration. Creative Expression Unleashed: The marriage of audio and visual technology has unleashed unprecedented avenues for creative expression. Artists, filmmakers, and content creators leverage cutting-edge tools to bring their visions to life. Future Trends: As we look to the future, emerging technologies like 3D audio, holographic displays, and AI-driven content creation promise to further elevate the audio-visual experience. The boundaries between the real and virtual worlds continue to blur, opening up new frontiers for exploration and innovation. Conclusion: In the grand tapestry of technological advancement, the harmonious integration of audio and visual technology stands out as a symphony of human creativity and ingenuity. From entertainment to communication, and from art to the workplace, the dynamic interplay of visuals and sound enhances our experiences, creating a multisensory journey that captivates and inspires. As we continue to ride the waves of innovation, the future promises even more exhilarating possibilities, where the convergence of audio and visual technology reshapes the way we perceive and interact with the world around us. #snsinstitutions #snsdesignthinkers #snsdesignthinking

The Future is Immersive (Part 2) By reducing costs associated with certain locations, creators can raise production value by focusing on what fills the frame, notably production design, costumery and props. These elements will increase believable realism. Also, in March of 2024, Sony are du to release the A9iii. This camera is set to boast the world's first truly global DSLR shutter sensor. This means the 24mp sensor will 'expose' every one of its pixels to light -- simultaneously. Other sensors operate in a manner that creates 'rolling shutter' motion artefacts that blend details and light during motion. This is huge. The quality, detail and light capture during any contiguous motion sequence will be consistent at 24 frames per second (most natural to our eyes), let alone at the 120fps in 4K it is capable of shooting at. Now when we talk about democratising tools and approaches, let's be realistic. $6K is not affordable for most, but also not entirely unattainable. We can expect this tech will either be incorporated or licensed to other companies at lower price points and most likely lower, in time. When we factor in Apple's foray into spatial computing, its growing list of competitors in mixed reality 'pass through' / the gaping chasm of required content that will necessitate extremely high fidelity depth mapped content, the future is bright for those willing to dive into spatially oriented content. https://t.ly/ObJgV Monocular depth solutions have existed since at least the 90s, but now exists a confluence of tools like NERFs, Gaussian Splatting and generative 3D, many already hyper advanced even in their infancy. https://t.ly/Zjq62 With "time slice" borne out of production of many of the memorable sequences in The Matrix, we are witnessing the up-curve in similar techniques and approaches, albeit far more advanced and at dramatically lower price points. https://t.ly/ZYvEX https://t.ly/BJf9x For companies willing to invest, the means to compete at substantially lower cost, eschewing what would have once required much higher budgets, the potential to dominate this space represents a significant opportunity. https://lnkd.in/gg9ZUPvk Only the willingness to take up the challenge and apportion appropriate capital expense is what will set the winners apart. Here at Nextelligence, we advise our clients not just in light of what is presently possible, but in sight of growing and nascent opportunities at the intersection of generative AI, content creation, business transformation and intelligence. Crucially, we also do so with explicit, weighted context related to the risks and challenges around data provenance, inclusion and diversity. These areas of insight present remarkable opportunities for us to leverage technology to work for us, mitigate harms and support more equitable outcomes for companies, their teams, customers and stakeholders and form an intrinsic part of conversations moving forward.

My second #article for Magnopus #XRLO is out on Medium! 🔍 📰 This time I delve into the world of 3D Gaussian Splatting, examining its pivotal role in shaping the future of the Immersive Media Industry, and its differences between photogrammetry and Neural Radiance Fields (NeRF). Whether you're a professional in the field or simply curious about cutting-edge digital technologies, this read is for you. Join the conversation and let me know your insights!   Article on Medium: https://lnkd.in/ePb8TNvB Alternative link from our Magnopus blog: https://lnkd.in/ePb8TNvB #gaussiansplatting #photogrammetry #nerf #immersivetech