CEO Fospha | Delivering the world's best retailers 10x better marketing measurement in 2 weeks💡
Oh Polly is killing it on Snapchat with Fospha – here’s how 👇 Snap Inc. is surging in popularity as an ad platform. Spend is up 76% YoY overall. But what’s super impressive is how the performance improvements Snapchat have been making over the past 18 months are paying off – with average Snapchat ROAS up 504% YoY. Oh Polly adopted Fospha in March, going live in just 27 days. They immediately chose to capitalize on the headroom opportunity we identified in Snapchat and began testing. The results they’ve seen so far are incredible. With a lot of attribution solutions, brands still expect to be in onboarding after 3 months. For Oh Polly, using Fospha, by the 3-month mark they had already scaled Snapchat US spend by 233% and gained a 278% uptick in revenue in the channel… which in turn drove blended overall revenue growth of +46% whilst hitting their ROAS and CAC targets… mega! They couldn’t have done this without rapidly adopting full-funnel measurement. If Oh Polly were to run this test with Google Analytics as a source of truth, only 6% of their Snapchat conversions would’ve been captured. That leaves a massive 94% blind spot. With Fospha, they were able to attribute 100% of conversions and revenue to the right channel and see exactly how much headroom they have to scale each channel profitably. You can see the full case study here:
It's amazing to see such impressive results with Snapchat and Fospha! The rapid onboarding and incredible ROAS increase are particularly notable. What were some of the key strategies Oh Polly used to achieve these outcomes so quickly? Looking forward to learning more.