Sam Bradley’s Post

The shape (ahem) of things to come? Shapermint's using AI to create scripts and storyboards for its influencer activity. For Digiday I wrote about the brand's AI investments, how it's scaling up its creator programme -- and why cases like this one, which are light on white heat and heavy on business impact -- are at least as worthy of attention as spots made entirely with Sora: https://lnkd.in/eDxtwuKt

It's the British GP this weekend so for Digiday I wrote about how marketers at Aston Martin Lagonda Ltd and is racing team Aston Martin F1 Team had constructed a feedback loop, introducing new F1 fans to the company's luxury roadcars https://lnkd.in/eK4APWqt

This week I explored one of the media stories behind the upcoming Paris Olympics for Digiday: the introduction of programmatic advertising into the mix. It will probably mean advertisers with smaller budgets get access to the Games for the first time, and though some live sports in the US have had programmatic inventory available recently, it could be a model for doing so with really big events. Or as Moe Chughtai put it, it'll be the "ultimate case study." Ft. perspectives from NBCUniversal, Warner Bros. Discovery, Havas Media Network, Wavemaker, MiQ, The Trade Desk and Visa. https://lnkd.in/eDgz7nVx

I know 'email' and 'newsletter' are two of the least exciting words in the English language but brands like Vacation Inc. have been doing really interesting stuff with theirs. For Digiday, I spoke to co-founder Lach Hall and some industry experts to understand its email marketing strategy better. https://lnkd.in/eG_-DJ57

Earlier this week I wrote about flavored water brand Propel's hybrid influencer and CSR marketing strategy for Digiday. I also used the word 'winnowing', probably for the first and last time in 16 years of reporting. https://lnkd.in/dBb-weGH

The Euros start tonight. I'm planning on watching from The Artisan, but before kick-off, you might want to read this. https://lnkd.in/eG-dsut8 I spoke to a bunch of clever marketing folks from Footballco, Right Formula, EssenceMediacom UK, Starcom, M&C Saatchi Group, THE LEITH AGENCY LIMITED, Mediaplus Group and Sid Lee about where advertisers will be hoping to break through during the tournament -- from TV to fanzones, podcasts, out-of-home and even supermarket loyalty apps -- and what areas might emerge as sports marketing cut-throughs. There's a lot to cover in a single article, but if you’re interested in looking further, check out these: ⚽ Irn-Bru’s campaign (!): https://lnkd.in/eY5bF36u ⚽ Hotel Mundial: https://lnkd.in/ea9QbD-Y ⚽ Budweiser’s ad with Sir Geoff Hurst: https://lnkd.in/e5S9_U3V ⚽ Lidl’s loyalty app mascot recruitment scheme: https://lnkd.in/e3VFSpFe ⚽ The official Euros anthem, featuring OneRepublic and all your fave brands: https://lnkd.in/eQrRbyHh