Salsify’s Post

Thinking about the holidays...in June? Seems like a good way to trigger anxiety 😅 But did you know that 27% of all shoppers plan to start their holiday shopping as early as October? Salsify's new 2024 Consumer Holiday Shopping Report releases today and offers crucial insights and trends shaping this year's holiday shopping landscape, helping brands and retailers prepare NOW to take advantage of the season. Click below to access the report!

💻 There are three kinds of easy-to-use Amazon ads — is your brand leveraging the right one(s) ahead of Prime Day? 💸 Capitalize on higher conversions on Prime Day and throughout the holiday shopping season — check out these Amazon advertising strategy tips and Amazon advertising examples 👇 https://hubs.li/Q02F0gk10

Rob Gonzalez's journey is nothing short of inspiring. Take a listen to this interview to learn how Rob went from convincing his father to buy him his first PC, to building out the product management team at Endeca (which was later acquired by Oracle), to co-founding the industry's only unified PXM platform - Salsify!

Collaboration between brands and retailers is the key to success! 🤝 Check out this new report from The Digital Shelf Institute and Microsoft Advertising about Joint Business Planning for insights on how to collaborate more efficiently and effectively.

💸 Are you a bargain hunter, luxury lover, research maven, impulse buyer, brand loyalist, or a swayable shopper? 🎁 Read our latest blog to explore the six main types of holiday shoppers (and find out which one you are), including what they value the most from the brands they buy from and how you can best reach them this holiday season. https://hubs.li/Q02DxNMR0

Preparing, publishing, and optimizing product content for retailers in the grocery vertical is particularly challenging 😅 Wouldn't it be great to reduce errors so you can spend more time selling? Join us tomorrow, June 27th, at 12pm ET to learn how the PXM Grocery Accelerator will help you get your content to market faster and with fewer errors! After this webinar you will: 💡 Understand how mapping to Universal Properties, a layer that connects your data model to global standards, can help streamline syndication 🤖 See how we leverage AI and Workflows to extract, validate, and enrich your nutritional data 🔎 Learn how we’re helping you visualize your data in Salsify in a way that’s more aligned with your industry Click below to register!

🌈 What a great Pride Month! Salsify celebrated our phenomenal LGBTQIA+ community, from Lisbon to Boston, with a happy hour, drag show, and screening of “To Wong Foo, Thanks for Everything! Julie Newmar”, bringing our community together for some fun and conversation. Celebration and awareness about what Pride stands for must continue year-round, and we're thankful to our Pride+ ERG lead Vanessa K. for keeping the conversation going. Click below to see a video featuring Vanessa and learn about her experience as a new Salsify employee and how we are working to create a more inclusive culture. How did you or your company celebrate Pride Month this year? 💬

According to Adobe Analytics, online sales on Black Friday 2023 reached $9.8 billion, a 7.5% increase from 2022 😮 And according to Salsify's *new* Ecommerce Holiday Toolkit, 62% of shoppers plan to shop on Black Friday this year. Are you ready to capitalize on this trend and get a piece of the pie? 🥧 Click below to read Salsify's Holiday Toolkit, chock full of tips and insights to help brands and retailers prepare for the holidays! 🎁