Magnite's SVP of Platform Revenue Mike Laband explains how SSPs are shaping the future as they evolve to meet digital advertising's demands in ADWEEK.
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Magnite's SVP of Platform Revenue Mike Laband explains how SSPs are shaping the future as they evolve to meet digital advertising's demands in ADWEEK.
SSPs Need to Evolve to Meet Digital Advertising’s New Demands
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Head of Political Demand at Magnite | Frm Head of Political at Microsoft Advertising's Xandr | AdTech Expert | 2019 Campaigns & Elections Technology Leader of the Year
Love this from Michael Laband: only differentiated SSPs will have a role to play in this more streamlined supply path. Pure-play exchanges won’t have a place in this new supply path optimization (SPO) model. In a perfect world, buyers won’t have to work with dozens of SSPs to optimize results. Instead, they can choose a few differentiated SSPs and achieve reach with optimal control and flexibility. Worth the read! 👀
Our SVP of Platform Revenue Michael Laband explains how SSPs are shaping the future as they evolve to meet digital advertising's demands in ADWEEK. https://lnkd.in/eYdgQY3V
SSPs Need to Evolve to Meet Digital Advertising’s New Demands
adweek.com
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🔍 Programmatic advertising is a complicated topic that’s always evolving. Because it’s made up of so many different technologies, terms, and business practices, finding a place to start learning about the types of programmatic advertising deals can be challenging for those who are new to the space. Here is the quick guide for better understanding. Read more : https://lnkd.in/gGBjPSbw
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One of the most fascinating aspects of programmatic advertising is its ability to streamline the buying and selling of ad space. Gone are the days of manual negotiations; instead, algorithms and automation reign supreme, facilitating seamless transactions and optimizing ad placements for maximum impact. Hey everyone! Excited to share my learning about Programmatic Advertising through this blog on Medium where I break it down in simple terms. Let me know what you think! #ProgrammaticAdvertising #DigitalMarketing #NewBlogPost
Exploring the World of Programmatic Advertising: A Beginner’s Guide
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At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects. Learn more via exchange4media: https://lnkd.in/dDnTvPTe
‘Programmatic advertising promises to bring efficiency at scale’ - Exchange4media
exchange4media.com
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Programmatic advertising is an essential tool within the modern marketing playbook—and for multiple reasons. The data-driven automation of digital ad buying unlocks plenty of benefits for advertisers and publishers alike. See what #programmaticadvertising can do for your campaigns in our blog post below, written by Digilant Sales Engineer Otniel Calderon ⬇️ https://lnkd.in/ezCDbXDV #programmatic #programmaticads
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Owing to fluctuating consumer behaviour, the digital advertising supply network is becoming bigger and more complex. At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects. Know the details 👇 https://lnkd.in/dDnTvPTe
‘Programmatic advertising promises to bring efficiency at scale’ - Exchange4media
exchange4media.com
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Powered by Jounce Media's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results. Keep reading: https://ow.ly/eMW150Q64Zf #Adtech #DigitalAdvertising #MFAs
News: Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites - Basis Technologies
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Supply-side platforms (SSPs) have been pivotal in reshaping the digital advertising landscape since the early 2000s. Our latest article unpacks the fascinating world of SSPs and ad exchanges, exploring how they empower publishers and advertisers alike. Learn how SSPs automate inventory sales, fine-tune monetisation strategies, and safeguard brand integrity to drive revenue growth. Intrigued? Make sure to read the full article for a deeper understanding: https://lnkd.in/dJFge7qh #ssp #supplysideplatform #adexchange #adtech #martech
Supply-Side Platform (SSP) and Ad Exchange: What Is It?
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In an evolving marketplace for SSPs to continue adding value, it’s increasingly clear that they need to innovate in many areas. Combining the powers of an exchange, programmatic deal platform and ad server will be one of those innovative solutions for the future for media owners.
SSPs Need to Evolve to Meet Digital Advertising’s New Demands
adweek.com
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