Maximizing SPO is an ongoing process. Magnite prepared a helpful SPO checklist to help you evaluate and choose more transparent and direct paths to premium publishers at scale.
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Maximizing SPO is an ongoing process. Magnite prepared a helpful SPO checklist to help you evaluate and choose more transparent and direct paths to premium publishers, at scale... https://lnkd.in/gcmS3YWC
SPO Checklist: How Buyers Can Streamline Supply Partners to Maximize Return on Ad Spend
magnite.com
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When Readly first arrived ten years ago, publishers were worried it would cannibalise their subscribers. Actually, they are contributing a different kind of subscriber who would not otherwise pay up for an individual brand, according to CEO Philip Lindqvist. Readly became profitable in 2023 and is now targeting more long-term, robust profitability to keep supporting the magazine and news industry. Here's how. https://lnkd.in/eyD6MbUX
As subscriber growth flattens 'all you can read' magazine app Readly moves into profit
pressgazette.co.uk
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Coming Soon: Campaign US’ 2023 CMO 50, an annual list of marketers making waves in the industry, pushing progress and creating brands that catch the world's eye. To access the 2023 CMO 50, you'll need to be a subscriber to the Unlimited Content & Insights tier. Subscribe today. https://lnkd.in/gkqDED72 #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends
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campaignlive.com
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For most businesses, there really is an optimal return on ad spend level that will result in profit maximization. Here are the key factors to help you figure out what your goals should be...
What Is a Good Return on Ad Spend?
https://www.psyberware.com
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You can audit your ad account yourself Hook rate below 30%? -> Focus on hooks Hook rate fine but hold rate below 10%? -> Focus on retention CTR below 2%? -> Focus on curiosity gaps Ads not scaling? -> Find more scalable angles
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You can audit your ad account yourself Hook rate below 30%? -> Focus on hooks Hook rate fine but hold rate below 10%? -> Focus on retention CTR below 2%? -> Focus on curiosity gaps Ads not scaling? -> Find more scalable angles
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My latest story looks at how the lack of a standardized definition for made-for-advertising sites (MFAs) by a trade body is creating confusion around how they are treated in the ad market: https://lnkd.in/eRGnwWrX
Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry
digiday.com
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Are you using EVERY section of your item page to the fullest to educate shoppers on the benefits of your product? Feature bullets are a (sometimes overlooked) opportunity for brands to boost search rank, as well as court and ultimately convert your shopper. Flip through for tips from our content team on how to optimize your feature bullets section:
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🔗 Extensions in your Ads? Game changer! Location 📍: Bring customers to your door. Callouts 📣: Highlight the specials. Sitelinks 🌐: Drive to specific pages. Leverage every click, maximize reach. 🚀 Extensions aren't just additions, they're essentials.
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What is the most important KPI in email marketing? Scott Cohen answers this
CEO at InboxArmy. Award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing.
Focus on what matters. Odds are, unless you're a publisher selling ad space, you don't make money on opens. Sales, appointments, content downloads, etc. Even clicks, to a certain extent. These are the moneymakers. 💵 💵 💵 Focus your goals and reporting on conversion metrics that matter. #emailmarketing
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