Sally Dugan’s Post

Netflix understands that their ad-tier supported options will go through many iterations before they find the right balance. For now, starting in 2024, after 3 consecutive episodes watched, subscribers will get a fourth episode ad-free. 💸 Consumer behavior has been a huge driver of the rapid changes we're seeing with ad-supported streaming, in more ways than one. Without unique and exclusive content, streaming companies have no room for error while Disney, Prime and Netflix will continue to see success, even if they stumble along the way. #Streaming #Ad #Advertising #AdTech

I just read this insightful article on Marketing Dive about Netflix's latest move to handle upfronts with in-house ad tech and new measurement partners. While this innovation showcases Netflix's commitment to staying ahead in the competitive streaming landscape, it also highlights a significant challenge: the evolving consumer preference for ad-free experiences. As viewers increasingly choose subscription-based, ad-free TV options, Netflix's ad-supported model could face resistance. This trend poses a potential threat to Netflix's growth, as it navigates the delicate balance between ad revenue and maintaining a premium user experience. The future of streaming may very well hinge on how effectively platforms can innovate while keeping consumer preferences at the forefront. #StreamingWars #Netflix #AdTech #ConsumerTrends #MarketingDive Read the full article here: https://lnkd.in/gU-vxjCW

tvScientific CEO: Netflix Could Learn from Google+ and Facebook If Netflix can meet customer requirements, the streaming market opportunity (as evidenced by Google and Facebook revenues) is far larger than the ~70B traditional U.S. brand TV advertiser market. Learn more... https://bit.ly/45PVWr8 #streaming #streamingmedia #digitalmedia #netflix tvScientific , Jason Fairchild , Peter Naylor

The streaming heavyweights are gearing up for fierce advertising competition. Netflix has announced it will be “launching its own advertising technology platform only a year and a half after entering the ads business.” Netflix has been touted as the adless go-to movie streaming service for years. But we’ve seen a shift into more live content for the platform and this ad server move indicates more to come. This will be interesting to watch play out, to say the least. #Netflix #AdTech #Advertising #Streaming

Fast Channels - the new advertising platform that's taking the UK by storm! Originating from the US, these innovative channels have quickly gained traction in the UK advertising market. Fast Channels offer a plethora of opportunities and benefits to advertisers, including free ad-supported streaming television. As traditional TV viewership declines and streaming services like Netflix and Amazon Prime continue to rise, Fast Channels provide a new way to reach consumers. Platforms like Pluto TV, Tubi, and Xumo have already capitalized on this shift, offering viewers free content with ad support. Don't miss out on this revolutionary concept in advertising - explore Fast Channels today! #FastChannels #Advertising #Innovation #UKMarket https://lnkd.in/eXQarqin

Why Netflix's recent move on creating self Ad servers is spreading all over the internet. As streaming continues to dominate the entertainment landscape, Netflix's ad tech platform positions the company as a major disruptor in the industry. Advertisers, get ready to elevate your brand and captivate highly engaged audiences through the power of streaming TV placements. 🌟This is a pivotal moment for both Netflix and the advertising world. Buckle up and embrace the future of targeted, data-driven advertising on the world's leading streaming platform. 🚀 #digitaladvertising #Netflix #Futureadvertising https://lnkd.in/gSEVwkxY Do share you thoughts, comments.

Tremendous viewership growth on Free Ad Supported Television (FAST) of more than 38% since late 2022. FAST services are injecting the digital advertising landscape with new high-quality inventories for small businesses to choose from. We can help you plan and launch an advertising campaign that incorporates the latest streaming content and delivers the outcomes you are seeking for your business. #coxmedia #streamingads #FAST #videoads

Considering that the future of streaming will heavily depend on ad revenue, it's logical to take control of your ad ecosystem by developing your own ad server. Netflix is likely to conduct numerous experiments with its ad server, which makes it fascinating to observe. #netflix #streaming #ott #adrevenue

A smart move by the streaming giant. As evident by recent box office reports where big tentpole movies are not delivering good cinema box office outcomes like they use to. Cinema viewers still prefer to wait and watch thier favourite movies on streaming services therefore increasing the potential for ad tech revevue for the streaming services. Couch viewing has taken over seat viewing. But the questions are, will it be sustainable in long run, will consumers continue to pay for multiple streaming services, will adding more ad layers keep the experience consistent as it used to be.... Well I am intrigued to see the future... #adtech #netflix #media #advertising #consumerexperience #streaming https://lnkd.in/gJyPpPQ6

Fast Channels are taking the UK advertising market by storm! Originating from the US, these channels provide a variety of opportunities and benefits to advertisers. Fast Channels, short for 'Free Ad-Supported Streaming Television', were developed to meet the changing media consumption habits of consumers. As traditional TV viewership declines and streaming services like Netflix and Amazon Prime rise, new advertising platforms are emerging. Platforms like Pluto TV, Tubi, and Xumo have already capitalized on this shift by offering viewers free content with ad support. Advertisers, are you ready to explore this new and revolutionary concept in advertising? https://lnkd.in/eXQarqin