Magnite is excited to partner with Mediaocean to bring deeper automation and greater supply path efficiency to their Prisma buyers.
Sally Dugan’s Post
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Technology & Data Leader in Advertising | Programmatic OG | Investor | Start Up Board Member | Veteran | Policy Wonk
Our integration with Magnite empower buyers and sellers to contract CTV directly to publishers. The majority of CTV advertising is still done directly b/w buyers and sellers. With CTV scaling to $30B this year, buyers want to automate that direct connection to save time and money. As a foundational software for the ad industry, we wake up each day thinking about how to drive sustainability of our industry - beyond being green, we are driving convergence, automation and compression of fees. Advertising is a growth engine for our economy. Advertisers invest to drive brand and sales growth. The more those investments get to the end seller with transparency, personalization and impact, the better we all are.
Our partnership with Mediaocean brings deeper automation and greater supply path efficiency to their Prisma buyers. https://lnkd.in/efnFPvBb
Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV
magnite.com
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Let's deep dive into the future of monetizing media assets. Explore how to maximize revenue from media assets through Dalet Flex’s powerful media management and Veritone Digital Media Hub. Start here 👇 https://hubs.li/Q02qCgJG0
Unlocking Revenue Streams: Monetizing Your Media Assets with Dalet and Veritone
https://www.dalet.com
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Channel Factory delivers three key elements – safety and suitability, contextual alignment, and performance – for advertisers on YouTube. We provide advertisers on YouTube with a comprehensive solution, leveraging expertise in videos tagged correctly/incorrectly, audio transcripts, contextual relevance to brand values, and optimal timing for ad placements. With insights into these crucial factors, we ensure the right optimization of ad investments for our clients, and our global partnerships include thousands of brands, holding companies, and agencies. Channel Factory's commitment to transparency and performance sets us apart in delivering value to advertisers on the YouTube platform. As an independent third party, we welcome audits from any interested party to showcase our operational transparency. We refrain from self-assessment, emphasizing our confidence in our product and its ability to enhance the advertising experience on YouTube. #ChannelFactoryMENA #ChannelFactoryPoland #YouTubeAdvertising #Optimization #DigitalMarketingSuccess
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As advertising becomes a more predominant revenue model for M&E, streaming and retail media organizations, the ability to leverage automation technologies for scale, efficiency and competitiveness is imperative. We are seeing this in our own client base and our sponsored research reinforces this finding.
87% of ad professionals believe automation can improve profitability
cmotech.uk
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Learn why convergence is critical for modern media companies and what they are doing to get there.
Successful media companies understand that unifying their advertising assets in an intelligent media platform is key to revolutionizing their business. From traditional linear to digital and OTT services, learn why you should be thinking about convergence now, and how a tailored approach is key to accelerating growth in today's dynamic media landscape. Read our latest article from Holly Rae, VP of Product Development to learn more! https://lnkd.in/et2j4H_m
The Many Paths to Convergence - Operative
operative.com
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Successful media companies understand that unifying their advertising assets in an intelligent media platform is key to revolutionizing their business. From traditional linear to digital and OTT services, learn why you should be thinking about convergence now, and how a tailored approach is key to accelerating growth in today's dynamic media landscape. Read our latest article from Holly Rae, VP of Product Development to learn more! https://lnkd.in/et2j4H_m
The Many Paths to Convergence - Operative
operative.com
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Interoperability is real and we have made some major moves here to prove that. This strategic integration is creating material value for media owners and buyers already and we’re excited about the future opportunities that this lends itself to.
Magnite And FreeWheel Link Up In The Name Of Interoperability | AdExchanger
adexchanger.com
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Simply put - Media campaigns on CTV can now be designed to 'connect the dots' from ad impression -> to site visit -> to lower funnel KPI activities. The actual VIEW you will have access to - in seeing these actual branding/lower funnel conversions is eye opening and game changing!
Blockboard connects Brands on CTV to SALES. Better than anyone in the world. Period. https://lnkd.in/e4_YX3Sh
Blockboard Announces the Release of BlockCONNECT, a Proprietary Attribution Technology Solution that Enables Marketers to Attribute CTV Investment to Customer Sales
prnewswire.com
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TV Tech recently published an article by Operative's very own SVP of Sales, David Dembowski! David discusses the challenges faced by modern media companies in managing diverse revenue streams, from linear to digital and CTV advertising. Read more about the solutions to solve these challenges and how businesses are losing out on revenue without a unified system. https://lnkd.in/eTFkhMpT
Modernizing Media Revenue Management: Navigating the Complexities of Linear, Digital, and Beyond - Operative
https://www.operative.com
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On November 9, our very own Sarah Botherway commercial strategy director, will be joining Guy Southam, director, product development, advanced advertising and Jeremy Bradley, director business development, advanced advertising from Synamedia for a conversation on how to maximise the value of your advertising inventory. Join the webinar to gain valuable insights on what economic drivers are motivating brands and publishers, how to activate addressability, how to improve your ROI and what the future might hold for addressable advertising. Register here https://lnkd.in/djWEj_78 #personalisation #targetedadvertising #streamingtv #OTT #SynamediaIris #webinar
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