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Did you know color helps convey emotions? Chew on these 4️⃣ color theory design principles by Kellen M., Principal Product Designer at Salesforce, to improve accessibility and user experience: 1. Be intentional in color choices. Users associate colors with experience. For example, red is commonly associated with errors or stoplights. So, using red in the user interface (UI) for an “Accept” button would cause hesitation and confusion. 2. Color indicates hierarchy. Use color contrast to make certain elements stand out. The higher an object’s contrast, the more attention it draws. 3. Use color to represent your brand — its look, feel, and ethos are expressed through colors. 4. Consider accessibility in the design phase. Salesforce color palettes adhere to accessibility guidelines and design patterns that meet those requirements automatically. Hungry for more about the Salesforce Color System? Read the entire blog here.👇🏼 #DreamDesigners https://lnkd.in/ear9_7TG

Vanshika Khanna

Graphic Designer | Linkedin Top Voice | Ex -Genpact | Helping brands scale through design solutions | 1M+ Impressions

3w

Thanks for sharing this! Super informative

always love Kellen M. in the flat brim 🙌

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