SO SORRY... SALES HAS CHANGED - HAVE YOU??? People will do anything to avoid listening, reading your commercial/Sales ready messaging... You need to do this instead!!! #sales
Cannot agree more. Build engaging & helpful content surrounding problem statements & associated solution, call outcomes & showcase the practicality of achieving it. Propagate the above in channels where ICPs are. Sell isn’t just about relationship / fancy branding anymore. It is all about outcomes! Again, patience is super important. It is like sowing a seed & nurturing the plant to have a fruit. Once fruits start - the growth takes an exponential curve from almost net zero.
Brian, a great point about today’s world. I don’t get anywhere near as many leads as I used to. Now I find myself having to generate more of my own business. This is good though and here’s why. People will go about their days with a jolly spirit, till there’s a problem. Then they’ll spend more energy to solve a problem that they now have.
Create interest by building your value proposition around the unique problems you solve and the added efficiencies you offer your customers. It’s about them, not you.
Great point. In order to create interest, you better know what problems you solve. So many companies are focused on features and benefits, and not enough on the problems they solve for their ideal prospect.
thanks for sharing
do you not own a desk?
At ARMAGARD -we have a consultative approach and aim to solve problems
Love it and spot on! Would love to learn more!
Sales Questions Brutally Honest Answers - PodCast Things have definitely changed, glad someone is being real out there! Brian G. Burns
Relationship Building | Territory Management | Closing Sales | Distributor Management | Sales Force | Contract Negotiation | OR | Home Health | Long Term Care | Wound Care Centers | Infection Control | Wound Care
1moWhen I hear people say marketing is useless I can tell they never tried to sell something that had no marketing. Creating interest door to door is expensive and inefficient. Good marketing creates interest before you even show up at the door.