Sal Candela’s Post

Thank you Ad Age & Lindsay Rittenhouse As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers. The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape. Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way. Shruti Dang

#Variety's Entertainment #Marketing #Summit, presented by Deloitte, is set for April 24 in Los Angeles, focusing on #engaging today's #diverse #audiences across various #media #platforms. This information was provided in a blog content by #Yahoo #Entertainment. Keynote speakers include Paris #Hilton and Bruce Gersh from 11:11 #Media, alongside industry leaders like Josh #Goldstine from #Warner #Bros. Pictures, Marian Lee from #Netflix, and Jemele Hill from The Unbothered Network. Other notable speakers include executives from #Mattel, #Chipotle, #MTV, #Google, #Sony Pictures Entertainment, and #Lucasfilm, among others. The summit aims to explore cutting-edge topics and trends shaping the entertainment industry, providing valuable insights for media and #entertainment executives. Deloitte returns as the presenting sponsor, highlighting the importance of discussing evolving business models and #consumer #behaviors.

✋When VaynerMedia builds out their #retailmedia team, you really should be paying attention 🛒🚀 The third wave of marketing is truly building momentum, across agencies, retailers and strategic marketing. Let's go!! 🔥 #retailmedia #retail #media #RMN #trademarketing #FMCG #CPG #advertising #ecommerce #digitalshelf

When promoted at 28 to Corporate General Manager of a division at one of the nation’s leading broadcast networks it was NOT the result of how much I knew.   In fact, it all happened because of how much I didn’t!   Years later, when I pioneered Emotional Trigger Research, it was based on the marketing strategy that had proved so profitable.   Here’s the backstory of what led to the most successful new business development operation in their 50-year history.   I was charged with generating new business for the radio division.   Previous attempts had continually proven unsuccessful because back then 99% of all media buys came through ad agencies.   And, because of potential conflicts with national rep contracts, I was prevented from calling on agencies.   If I tried to meet directly with corporate executives, they’d just refer me back to their agency.   A new strategy was needed.   So, I organized a LISTENING TOUR.   I reached out to the CEO’s or Presidents of consumer product companies and asked if I could meet with them just to pick their brain.   The majority agreed.   I spent the next three months crisscrossing the country to gain an understanding of what mattered most to them.   Rather than taking a conventional approach, I decided on a back door strategy of provocative open-ended questions.   By surprising them with questions they didn’t anticipate, I hoped to gain more authentic insights into what motivated their decisions.   I began by asking “when you’re having cocktails with a competitor at an industry gathering, what’s going through your mind of how they may screw you?”.   The question met with uproarious laughter.   And then they dished!   They said advertising didn’t generate nearly as much incremental revenue as additional in-store display space.   And their greatest fear was losing point-of-sale exposure to their competition.   That insight led to a new venture targeting the sales and not the advertising budgets of consumer product companies because those budgets weren’t off limits.   This is how the new venture worked ...   Companies purchased free advertising on behalf of their retail customers in exchange for prime product exposure in every store in that broadcast market for the duration of the campaign.   It was a huge success.   𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗘𝗗 𝗨𝗣 𝗧𝗢 𝗔 𝟲𝗫 𝗥𝗢𝗜!   And the network gained a lucrative new revenue stream that wasn’t dependent on ratings!   Within the first year, 5 national companies came on board.   That’s when I learned that by asking provocative unexpected questions and then REALLY listening, customers will literally hand you the blueprint for how to get their business.   Illustration: Institute of Public Speaking   Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #BusinessDevelopment #EmotionalTriggerResearch #CEO #Entrepreneurship  

🔍 Explore #Roku: More than just a device, Roku represents a comprehensive streaming platform that's making significant strides worldwide. It's a must-consider for anyone looking to amplify their content distribution strategy: 📊 Diversified revenue streams: With multiple avenues of revenue, including hardware sales and advertising, Roku's business model shows resilience and potential for growth. 📈 Global user expansion: Roku is widely popular in the US, Canada, the UK, parts of Latin America, and is rapidly gaining traction in European markets. 💡Innovation at the core: Roku's continuous investment in technology and new markets underlines its progressive approach. 🛠️ Developer-friendly platform: The platform encourages a wide range of apps and channels, making it an ideal place for developers to showcase their content. Incorporating Roku into your content distribution strategy means reaching a huge, engaged audience. The user-friendly platform, combined with a wide range of content and a strategic market presence, makes Roku the ideal channel to maximize content reach and visibility. 🔝

The countdown to the 2024 Summer Olympics is ON! 🔥 With NBCUniversal's ad inventory selling out fast, now's your chance to reach more than ever before! 🌍 📺 Our latest article from Samuel Wilson breaks down: ✨ Key trends ✨ Successful creative ad examples ✨ Practical tips to make your campaign stand out ✨ Important rules & regulations to keep in mind With insights by Matt Grevenstuk & Corey Rice: ➡️ https://lnkd.in/efEuDZWG #summerolympics2024 #summerolympicsadvertising #summerolympicsads

Anyone else super intrigued with the Roku Inc. billboard advertising spots? Roku City is such a unique and memorable part of their brand. It's amazing the way they've utilized something as simple as a screensaver as a powerful marketing & advertising tool. While Roku City began as just a recognizable part of their brand, sparking some fun inside jokes with customers, it's developed into an attractive advertising tool. The engaging nature of Roku City means many people actively look for new Easter eggs- making them more likely to genuinely notice and process those advertisements. I can proudly say I used Roku before it was cool 😏 back in 2008. To be transparent, we really couldn't afford Cable and the Roku was such a great solution. The way Roku has grown and become not just a streaming solution and traditional cable alternative, but also built such a strong and loyal customer base is amazing. They are 100% one of my favorite brands. Can you tell I was staring at my Roku City screensaver as I wrote this post 😅 What are your thoughts on the way Roku City has transformed advertising? #rokucity #roku #digitalmarketing #brand #advertising

#Variety's Entertainment #Marketing #Summit, presented by Deloitte, is set for April 24 in Los Angeles, focusing on #engaging today's #diverse #audiences across various #media #platforms. This information was provided in a blog content by #Yahoo #Entertainment. Keynote speakers include Paris #Hilton and Bruce Gersh from 11:11 #Media, alongside industry leaders like Josh #Goldstine from #Warner #Bros. Pictures, Marian Lee from #Netflix, and Jemele Hill from The Unbothered Network. Other notable speakers include executives from #Mattel, #Chipotle, #MTV, #Google, #Sony Pictures Entertainment, and #Lucasfilm, among others. The summit aims to explore cutting-edge topics and trends shaping the entertainment industry, providing valuable insights for media and #entertainment executives. Deloitte returns as the presenting sponsor, highlighting the importance of discussing evolving business models and #consumer #behaviors.

Major Innovation Alert: I'm thrilled to share news of a groundbreaking partnership that marks a significant leap in the evolution of streaming television advertising.TelevisaUnivision and Transmit are joining forces to unveil a first-of-its-kind vertical video advertising feature, transforming the landscape of creator-driven content in the OTT space (pun intended). At the heart of this partnership is a shared vision to innovate and push boundaries. TelevisaUnivision, a titan in Spanish-language media, and Transmit, a leader in advanced advertising technology, have co-developed a unique ad format that integrates vertical social video ads with live events and premium content. This innovation allows for a seamless experience, bringing the vibrancy and engagement of social media directly to streaming television. What does this mean for creators, advertisers, and OTT platforms? It's a game-changer. Creators will see their content amplified across TelevisaUnivision’s vast network, reaching wider audiences and creating new opportunities for engagement. Advertisers will be able to harness the power of social media in a streaming environment, driving brand relevance and viewer connection like never before. And for OTT platforms, this represents a leap forward in delivering dynamic, engaging, and relevant content to viewers. We at Transmit want to express our profound gratitude to our partners at TelevisaUnivision for their pioneering spirit and dedication to innovation. This partnership not only exemplifies the power of collaboration but also sets a new standard for what is possible in the realm of streaming television advertising. Let's continue to dream big, innovate relentlessly, and create experiences that enrich and inspire. Here's to shaping the future of digital storytelling together. If you're interested in learning more, feel free to slip into my DM's:) #StreamingVideo #SportsMarketing #CreatorEconomy #SocialMedia