Sai C.’s Post

Data dashboards are a marketing team’s best friend 💟 When data-driven strategies are both the goal and the expectation, the challenge of data consolidation and visualization proves daunting for many marketing teams. No-code dashboards bridge the gap between data collection and data empowerment 🚀 Learn more on our blog 👇 https://lnkd.in/gwQ-Kj_k

Big Data LDN is coming up - here's how all you data-driven marketers out there can make the most of the event You want to ask yourself three questions. 1. How can I better leverage data to drive more marketing success? 2. Who can I add to my network to support my data journey? 3. How can I get some immediate advice for the pains I'm facing right now? Let me answer those questions for you... 1. Attend the right sessions: There are a lot of talks hosted by really insightful experts and organisations, but you need to focus on the ones that will support your role. For marketers, I'd suggest 'DIVERSE PATHS INTO DATA' hosted by Karen Mullins & Eleanor Evans on Wednesday 20th 14:00 - 14:30. 2. Start a cult: Not really. Please don't do that. But DO speak to other marketers. You will be hounded by software vendors, thought leaders and salespeople (not me of course - I am great to talk to). But you need to carve out some time to speak to others in your role to ask what they're doing. What works, what doesn't work and who do they leverage to support their data journey? 3. Independents for the win: Walk away from the stalls that will just try to sell their tech and call it a solution. Focus on independent agencies like BI:PROCSI who are vendor agnostic, focussed on helping others win (with or without us), passionate about data-driven problem solving, and may or may not have really cool freebies at their stand. Will I be seeing you at the event? ------------- If you like this content, follow me Sam Nicholson. I help data leaders drive more business value. #data #BigdataLDN #marketing #dataevents #dataSAMurai

Check it out: The ultimate guide to extracting insights from your marketing data. Courtesy of InlineMarket! How to leverage #ai powered solutions for better insights. #marketingdata #dataanalytics #marketinginsights #datadriven #dataplatform #aipowered #marketing

One of the significant capabilities I've been showcasing to Supermetrics customers has been our data transformation features! I've had my fair share of showcasing these capabilities to different customers, and it's almost always a no-brainer. The ability for marketers to blend data seamlessly and use it across multiple reports... And the ability to create custom fields to better segment and understand their campaign data has been a game-changer! Check out the top 7 use cases in the article attached!

When it comes to hitting revenue targets, do you have enough pipeline visibility? In order to maximize and optimize your opportunities, you need the right data. We share insights into what those data points are and how to optimize them. Learn More: https://lnkd.in/dxSwftir #FullFunnelVisibility #RevenueTargets

📈 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 𝐰𝐢𝐭𝐡 𝐒𝐮𝐩𝐞𝐫𝐒𝐭𝐨𝐫𝐞 𝐒𝐚𝐥𝐞𝐬 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬!🚀💡 📝 Excited to announce the completion of the comprehensive SuperStore Sales Analysis dashboard I have been working on, designed to illuminate intricate sales trends and customer behaviors across various product dimensions. 🛠️ Harnessing the power of Power BI, this dashboard incorporates DAX queries and sophisticated data relationships to provide an expansive analysis of sales data. Users can explore sales performance by category, subcategory, ship mode, payment mode, and geographical region to extract meaningful insights. 🔗 Key Features of the Dashboard: - 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬: Interactive charts, maps, and graphs display sales and profits across categories, subcategories, and regions, offering an intuitive understanding of market trends. - 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Filter and slice data by various metrics including ship mode, payment type, and time (month/year) to hone in on specific insights. - 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞: Detailed breakdowns of sales by category, subcategory, payment mode, and more, alongside profit trends and shipping efficiency assessments. - 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: State-wise sales analysis using heat maps to identify regional strengths and opportunities. - 𝐓𝐞𝐦𝐩𝐨𝐫𝐚𝐥 𝐚𝐧𝐝 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Review sales and profits over time and utilize the 15-day sales forecast to prepare for future demands. GitHub - https://lnkd.in/g6T8jYmr

What separates top-performing businesses from the rest isn't just their ability to generate revenue, but their mastery in pinpointing exactly where each dollar originates. The right revenue attribution tools don't just gather data, they transform it into a strategic asset, enabling smarter, data-driven decision-making. It's time to challenge the status quo with tools designed to reveal the true impact of each business initiative. By accurately tracking and attributing revenue sources, these tools empower leaders to refine strategies and enhance financial outcomes. Here are some of the leading tools that can elevate your approach to revenue analysis: [1] HubSpot: Seamlessly integrates sales and marketing data, offering insights that bridge gaps between efforts and outcomes. [2] Google Analytics: Tracks digital footprint and conversion metrics, essential for online strategy refinement. [3] Tableau: Visualises data trends to guide strategic decisions, making complex revenue data accessible and actionable. Ready to sharpen your revenue strategies with data precision? Let’s discuss how these advanced tools can directly impact your bottom line. #hubspot #revenue #tools #data

Register for Your Free Live Webinar Now: "Intent Data in Action: 6 Strategies for Customer Success, Marketing, and Sales" 6 effective strategies for leveraging intent data Sure, intent data provides valuable insights into the engagement and behaviors of your target accounts by aggregating the activities of multiple buyers within them. But while it’s exciting to know that a company is showing interest in your services, honing in on individual decision-makers can be like finding a needle in a digital haystack! That’s why a comprehensive understanding of intent data, across various levels, is essential for marketing and sales effectiveness, and customer success. Join Iron Horse Director of Growth Marketing, Ellen Smoley, and Senior Manager of Demand Generation at NetLine, Josh Baez, on July 25 at 11:00 am PT to gain intent data insights and learn: * How to go beyond traditional account-level intent data to gain a comprehensive view of individual buyer behavior * Real-world use cases across marketing, sales, and customer success outlining how GTM teams leverage intent data * Practical tips for establishing ownership within your organization to effectively drive alignment initiatives * The latest trends and statistics highlighting the importance of diverse data sources, plus strategies for effective data integration Download here : https://t.ly/3_NEG

In today's dynamic digital landscape, data stands as a vital asset, and the art of extracting actionable insights is paramount. Our comprehensive guide delves into: 📈 Strategic Data Collection 🔍 In-Depth Metric Analysis 💡 Transforming Data into Actionable Intelligence 🚀 Elevating ROI through Data-Driven Decision-Making Whether you're a marketing professional or just embarking on your data journey, this resource is rich with practical insights and real-world applications, designed to help you fully harness the potential of your marketing data. Simply follow the link below to read the guide. https://lnkd.in/d6BVj_Zw #marketingdata #dataanalytics #marketinginsights #datadrivendecisions #dataplatform

This article will be a useful overview for those looking to: ▪️ Justify the investment in intent data tech to the leadership ▪️ Benchmark Marketing and Sales performance and how it’s impacted by the use of intent data ▪️ Understand if it’s the right time to integrate intent data as part of your Go-to-Market strategy ▪️ See how other marketers, sales professionals and company founders use intent data and quantify its business impact. 📹 Watch the overview on how to use intent data in 2023 / 2024 featuring the speakers from N.Rich x Driving Demand here: https://lnkd.in/dK4GXZ8z 📨 Should you have any questions on the below, please send them at contact@intenthub.com