Sagefrog Marketing Group, LLC’s Post

Absolutely love delivering these sessions and helping the group bring their projects to life online. We’ve covered off social, SEO and email strategy for B2B brands; building your personal brand; brand positioning and their UVP; and it’s great to work closely with Ewan Deeley and the QRLA team specifically on their paid strategy too🙌 Looking for plug and play strategic training for your in-house team? Drop me a message to discuss your bespoke plan💪 #digitalmarketingtraining #corporatetraining #socialstrategy

Is it possible for a #B2BBrand to compete for attention in consumer media, even in venues like the Super Bowl? Workday’s Rockstar Campaign proved it’s more than possible - a standout in integrated media and the Grand Prix winner of The 2023 Drum B2B Awards. https://lnkd.in/e_9Q9Z7g Before anyone comments that most campaigns that spend a fortune win awards, it’s important to point out that it also delivered significant results. However, the most interesting insight is the common thread shared with all the most successful, results-driven B2B campaigns that spent far less. Each campaign was centered around content that emotionally resonated with their audience. Proving Ian Darby’s point that “creativity, engagement, and personalization are truly the trinity that underpins the best of B2B marketing”. #B2BMarketing #GrowthMarketing #ContentMarketing #2023Highlights

This month's issue of the debrief (Amplify by Annex Business Media's monthly eNewsletter) is a curated selection of insights and resources, with a focus the battle between human-generated and AI-generated content. Just for fun (and if you read the eNews, you'll understand why), I asked ChatGPT to generate a verse in the style of Alanis Morissette's "Ironic" about why AI-generated content will never perform as strongly as human-generated content. Luckily for our subscribers, that set my word count over the limit, so the verse was cut from the final send. Luckier for my LinkedIn network, I saved the lyrics. 🎶 It's like a content generator, with a glitch in its scheme Attempting human touch, but it's just a dream Crafting narratives and tales, or so it may seem Yet lacking that human spark, it fades like a moonbeam And who would've thought, it figures... 🎶 Generative AI is fun, but I feel confident in saying that songwriters - like human content creators - have nothing to worry about. #contentmarketing #b2bcontentmarketing #aicontentgeneration #humanvsai

Find out how we helped Sonova Group to drive $1.18m in marketing attributed pipeline with a standout creative campaign that changed perceptions, and won 'Highly Commended' at the 2023 The Drum awards for B2B 📈🏆 Read the case study: https://okt.to/OrS6mw #b2bmarketing #awardwinning #thedrumawards #b2bcreative

Sharing the next (and great) Audyence Demand Innovation session with Michael McLaren! - where we get into a insightful and dynamic conversation on digital transformation within the B2B marketing org. and the need for data proficiency to deliver real business impact. Big thanks Michael!

We're celebrating seven years of providing top-notch marketing services to B2B companies! 🎉 From the early hustle of our CEO & Founder Courtney Kehl, to celebrating all the wins we've helped businesses achieve, every moment has been a chapter in eMa's story. Shout out to each and every one of you who made the last seven years a story worth telling! #B2BMarketing #MarketingAgency #GrowthMarketing

Much more than a webinar platform - BrightTALK by TechTarget is a vibrant community where millions of opted-in B2B professionals go to learn about the technologies and trends powering success in their space 🌎 From video to webinars to full-featured virtual events at scale, learn how B2B marketers can to harness the power of BrightTALK by TechTarget to deliver innovative campaigns that will supercharge outcomes: https://bit.ly/45zjjow

Much more than a webinar platform - BrightTALK by TechTarget is a vibrant community where millions of opted-in B2B professionals go to learn about the technologies and trends powering success in their space 🌎 From video to webinars to full-featured virtual events at scale, learn how B2B marketers can to harness the power of BrightTALK by TechTarget to deliver innovative campaigns that will supercharge outcomes: https://bit.ly/45zjjow

Sparkly trousers on and having a good read on the train of our latest round of client feedback. It must be xmas party day :) 🥳 We’ve been working with Rory at Orwell Independent to help us build out a client feedback programme over the last 6 months and wow it’s been fascinating - looking forward to discussions today with our Product Leaders on how we’ll bake all this in to our latest innovations in 2024 🚀 #clientcentric #alwaysinnovating #b2bmarketing #letsgo EI - Global B2b Marketing Intelligence

Interesting panel discussion, led by Joel Harrison, looking at how to communicate the commercial value of marketing to the board, concluding the keynotes at B2B Ignite for the morning. Great to hear perspectives from Nimmi Bhalla at Virgin Media O2 Business, Graham Wylie at ADP and John Watton, including the importance of empowering marketing teams to be more data-driven and lead the commercial conversation. Speaking the language of the C-Suite! #b2bignite #b2bmarketing #commercialvalue