Tomorrow, June 25, from 1-2 pm ET: Join Richy Glassberg, Angelina Eng, and Dennis Buchheim for the IAB webinar on "Assessment Tools for the New Privacy, Data, and Identity Landscape." Join for a free session where ThinkMedium and SafeGuard Privacy will share essential tools to navigate the challenges of a cookie-less future and ensure privacy compliance for you and your partners. 👀 Don't miss it! Register now: https://lnkd.in/es5vGWcg #privacy #dataprotection #cookies #digitaladvertising #compliance
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Discover how Narrative I/O and Vistar Media are revolutionizing geolocation targeting by ensuring top-notch privacy compliance and how our advanced data standardization and compliance tools help you connect with your audience while respecting their privacy. 🔗 Read the full article: https://lnkd.in/eCTJ56ed #Geolocation #PrivacyCompliance #TargetedMarketing #AdTech #Narrative #VistarMedia
Privacy Compliance in Geolocation Targeting-Insights from Narrative and Vistar Media
narrative.io
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IAB Tech Lab have just released the guidance on Differential Privacy for public comment! If you are a decision maker, analyst or product developer working with advertisers, publishers and ad tech providers, this is right up your street. Other reasons you might find this interesting: ❓ You want to know how to achieve k-anonymity in a world that doesn't have an infinite amount of computing power ❓ You want to learn why even anonymized datasets are vulnerable to reidentification attacks ❓ You're curious why companies like Google are adding "noise" to ad-related reports now https://lnkd.in/eUXeVj4h
Differential Privacy Guidance Release
iabtechlab.com
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Addressing The Risky Business Of “High-Risk” Data Activities - AdExchanger: When CTV burst onto the scene as the holy grail of reach and targeting, eyes popped at the rates quoted by the big CTV players. Marketers held out ... #bigdata #cdo #cto
Addressing The Risky Business Of “High-Risk” Data Activities
adexchanger.com
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Helping companies successfully navigate the intersection of technology, compliance, and data strategy
It was an honor to present at the CookielessNow Summit London last week to take advertisers through Privacy by Design and how they can apply the principles in their everyday work. Amazing content throughout the day discussing solutions available in the face of third-party cookie deprecation and regulatory challenges. Check out the recap to see what you missed! https://lnkd.in/dtBe6C8K #measure #privacy
Lessons and Learnings from the Cookieless Now Summit London
https://infotrust.com
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Google is updating its practices to comply with new state privacy laws and user opt-out preferences. This means they'll be enabling Restricted Data Processing (RDP) for new state laws and honoring Global Privacy Control opt-outs, which will disable personalized ad targeting for opted-out users. This change is a step towards keeping advertisers on the right side of the law, but may impact ad targeting efficiency and personalization capabilities. #Google #Privacy #DataProtection
Google to honor new privacy laws and user opt-outs
searchengineland.com
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💬 "When a company says it uses your data to 'personalize' or 'enhance' your experience or 'improve our services,' that can often mean it is analyzing your data for ad targeting." In today's Story of the Day, Jon Keegan and Jess Woo from The Markup teach us how to spot tricks and hidden disclosures within privacy policies – and how to claw back some privacy. ⬇️ #investigativejournalism #privacypolicy #globalinvestigativejournalismnetwork #techreporting #privacy #data
How to Quickly Get to the Important Truth Inside Any Privacy Policy
https://gijn.org
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When it comes to the technology we use today, so many different organizations in the advertising technology space have been exploring various ways to potentially make it so that technology becomes mainstream for the long-term. They want personalized ads. In order to ensure that they can give consumers what they want, they should not only aim to customize their advertising, but also make sure that privacy is still 100% taken into account. Privacy is required. #AdTech #AdvertisingTechnology #Ads #Tech #Privacy
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"With the long-awaited death of the cookie finally in progress, the programmatic advertising industry finds itself at a crossroads in terms of how it will safely and successfully target audiences." In an exclusive comment for Performance Marketing World, following this week's Data Protection Day, CRO, Simon Reed shares his thoughts on how both pro-privacy curation and sustainability will set a course for responsible, effective digital marketing in 2024. Want to hear more from Simon? https://lnkd.in/dSyUyFPE #programmatic #privacy #adtech #targetaudience #dataprotection #dataprivacy #cookies #sustainability #multilocal #digitalmarketing
Data Protection Day: 8 marketers on why this year's privacy shake up is an "opportunity rather than a concern"
performancemarketingworld.com
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How do you ensure privacy compliance while effectively utilizing geolocation data to reach consumers with personalized, location-based ads? In this article, we partnered with Narrative I/O to share our insights on how companies can navigate this complex and ever-evolving landscape. Check out the full article to learn more: https://hubs.la/Q02zvnhY0 #Geolocation #PrivacyCompliance #TargetedMarketing #AdTech
Privacy Compliance in Geolocation Targeting-Insights from Narrative and Vistar Media
narrative.io
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The marketing and advertising industry is facing some big challenges right now. One problem is the issue of privacy and data protection. Companies collect a lot of data about people to target ads better, but this has made people worried about their privacy. New rules have been made to protect people's data and control how companies can use it. Another challenge is that it's getting harder to reach people with ads. Many people use ad-blockers to avoid seeing ads, and this can make it tough for marketers to get their messages across. Also, there are so many different places where ads can appear online, which can be confusing for companies trying to reach their audience. They have to find ways to stand out and be different from their competitors. Overall, the marketing and advertising industry needs to find creative and respectful ways to reach consumers while navigating privacy concerns and the changing digital landscape. #linkedin #b2bmarketing #privacy #digitalamarketing #marketingchallenges
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Advisor & Founding Member @ ThinkMedium | Data Strategy, Tech, Partnerships
3wThis will be great, highly recommend tuning in