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🌱 Finding Your Niche: A Smarter Approach for Seed Stage Companies 🌱 I have been working as Fractional Growth Lead at Bonanza Studios | Growth Consultancy Here's a strategy that works wonders: Account-Based Marketing (ABM) style prospecting. In the world of seed-stage companies, the marketing landscape is vastly different. You don't have the luxury of deep pockets for performance marketing campaigns. So, what's the smarter approach? It's all about niche down and listen closely to your Ideal Customer Profile (ICP). In simple terms, it's about understanding your customers better than anyone else and serving them like no other. ABM allows you to laser-focus on a profitable vertical and champion the needs of your ICP. It's about quality over quantity. Rather than casting a wide net, you're angling for the perfect catch. Now, here's the kicker for seed-stage companies. You likely have a few early-stage hero clients, those who believed in your vision from day one. Don't just have them in your portfolio; interview them. Ask them why they signed up, what benefits they've gained, and listen carefully to their language. Use this goldmine of insights to create an account list. Why does this matter? Because your early heroes hold the key to your niche. Their experiences and language are your guiding lights. What resonated with them will resonate with others in the same niche. So, if you're a seed-stage company looking to make your mark, remember this: Go narrow, not broad. Understand your customers' pain points and desires inside out. Be the solution they've been searching for. In the world of seed investment, it's not about outspending your competition; it's about outsmarting them by knowing your niche better than anyone else. At Bonanza Studios, we work with SaaS startups to nail market fit, optimize cash flow, and drive customer acquisition—without the guesswork. 🌱 Feel free to reach out to myself or Behrad Mirafshar to learn more about how we help SaaS startups thrive in this competitive landscape. Together, we'll navigate the path to success. #StartupSuccess #ProductMarketFit #ABMStrategy #SaaSStartups

Seeing this transformative shift first-hand, Tonya's vision and leadership, the top-tier teamwork and collaboration inside The Launchpad, it has been a great experience to be a part of. With the future looking bright for The Launchpad's first-of-its-kind marketplace technologymatch.com, I can't wait to see how the tech landscape is revolutionized with this pioneering matchmaking platform. Read about The Launchpad's inspiring journey and transformation from agency to SaaS. Learn how buyers are seamlessly connecting with perfect-fit technology providers and solutions at technologymatch.com #thelaunchpad #techmatchmaking #saas #techlandscape #cto #cio #techbuyer #techvendor

Community is becoming an integral part of GTM strategies as we see more Gen Z enter the market. 95% of new products fail in their first year. This aptly describes the degree of competition that most startups have to endure. Therefore, to survive this intense competition, startups need to not only find new strategies to build a brand image but also foster a more intimate connection with their audience. This is exactly where communities come into play. As a major shift in philosophies, we are seeing startups initiate building communities during their very initial days. Often, a community manager is amongst the first hires that any new company makes. This is so because communities are not just the very first consumers/users of the offering, but they also act as loyal promoters enhancing the company’s positioning by word-of-mouth marketing as well. Further, involving a community when the company is in its infancy allows them to receive relevant feedback that brings them closer to their target market. While building a community and nurturing it persistently requires intensive efforts, it is often the quickest way to penetrate a market and establish a presence. While this approach is preferred by B2C operators typically, we are seeing this be adopted in the B2B space with companies looking to communities of early adopters and champions. Since the user inertia tends to be higher in B2B, the pull-marketing strategies that are possible with communities tend to be invaluable for new companies. A great example of this is HubSpot. Started as a marketing, sales, and customer service platform in 2006, HubSpot is now a public company with a market exceeding $23 billion. A massive reason for their success has been their emphasis on building a community from the get-go. While the above case study denotes the power of community-led GTM, having a diverse marketing strategy is important. While communities can be at the center of the approach, the target market needs to be approached with a diverse set of methods to broaden the acquisition pipeline #GTM #Community #Founders #VC

Creating marketing assets for your B2B startup requires 2 critical inputs: 📍 A defined approach to your market ↳ positioning 🌟 Your main value propositions ↳ strategic messaging Every activity you have in your startup stems from these 2 things — and is especially important for developing strong marketing programs. It enables founders and go-to-market teams to: 🌐 Build websites that convert. 💬 Craft social posts that create demand. 🫵 Deploy ads that capture demand. 🤑 Develop a sales narrative that closes deals. If you don't get these foundations in place, you're marketing teams are likely struggling with: 🌐❌ Website messaging that no one understands 💬❌ Social posts that don't get any engagement 🫵❌ Ads that don't lead to any revenue 🤑❌ Sales meetings that end in "Thanks, but we're not ready for this right now" ---------------- So if you're a founder or marketer having trouble with your marketing assets, ask yourself: ✋ "Do we really have a foundation that creates a focus for the content we create?" ---------------- Me and Anthony Pierri 🎸 have run this process with over 60+ venture-backed startups and it continues to bring clarity to founders and their marketing teams. If you think this process could work for your startup and would like to take a closer look →  shoot us a DM 💬 #productmarketing #saas #startups

Part 6 of 12 of “The SaaS GTM Series.”   Yesterday, I gave you 3 lead-generation tactics. Today, I am closing out lead gen with 3 more tactics to help your early-stage startup get going. Remember, not every tactic is right for your strategy and you will have to test them to see which ones work best. 4. Cold Email Cold emails do still work, but they have to be hyper-personalized. Make the person feel like you are here to help. Don’t just pitch-slap them. Ask questions and mention things you have found during your research about them. Again, don’t be salesy. Be a helpful resource. Send them something of value. 5. Do offline tactics (but be creative). Can your target audience be found at a business? Build a relationship with the business and leave behind QR codes, flyers, or pamphlets. Many people focus solely on online marketing, but there is still huge value in people discovering your product in person. 6. Do industry marketing. Do you get any newsletters from industry leaders or other businesses? So does your target audience. Offer to write stories for them. Pitch ideas. Even sponsor an event or a newsletter. They already have your target audience, so capitalize on it. Again, you want to come across as trying to help, not trying to sell. This Is just the tip of the iceberg for lead generation. You have to find the right strategies and tactics that work for your startup. There are many avenues you can take, just make sure you are actively reaching out to your target audience. Part 8 drops tomorrow. It will be all about social media. 🛎️ Hit the bell on my profile so you don’t miss a post of this 12-part series. #saas #gtm #marketing #startups ------------ I’m Scott Burgess. I talk about how to market early-stage SaaS startups. ➡️ Get GTM strategies & tips bi-weekly with my SaaS GTM Newsletter. Link in my profile.

NeoDove had an incredible journey from 11.5K to 80K organic traffic per month in 1.5-2 years! 🚀 Grateful for the support and encouragement from Arpit Khandelwal and Ganesh Kaushik. The best is yet to come! ❤ #seo #growthmarketing #growthstrategy #seostrategy #b2bsaas #crm

What does it take to grow 7x in 1 year? Early-stage startups grow very fast once they figure out a proper go-to-market strategy. But, it takes time to figure out what works. Here’s how one early-stage startup grew by 7x in less than one year. → Strategy #1 - B2B Partnerships  When you are new, no one knows who you are. By partnering with an established brand, you can piggyback off their reputation. These partnerships might take some time to land & launch but eventually will provide consistent lead flow. The key to a successful partnership: have a great marketing plan to ensure the middle of the funnel (ie. sales reps, account execs, etc..) are champions for your product. → Strategy #2 - Revamping the Brand & Marketing  You must have the right foundation to scale. Your brand needs to be strong & your marketing needs to connect with your target audience in order to convert into paying customers. In this case, new messaging, marketing materials, landing pages, email sequences, & a new website were what it took to see this kind of growth. → Strategy #3 - Improving the Customer Experience  Your customers are your number one advocate. It is cheaper to keep a current customer than it is to acquire a new one. By improving communications, reliability, adding requested features, & building out a complete help center complete with how-to videos, they were able to improve the customer experience, reducing churn. To sum it all up, it will take time for a startup to find the right go-to-market plan. It takes a lot of trial and error, but eventually, you find that sweet spot for growth. Just remember, nothing in marketing is guaranteed, so don’t get discouraged. If you are liking these tips, let me know in the comments what you would like to see! 

For tech startups, transitioning from founder-led to scaling go-to-market teams is monumental. Stakes are high, expectations are even higher, and new people are continually being added to the mix. We've been along for this ride before, and here's what we learned: https://hubs.li/Q02vP8M50 #B2BMarketing #TechMarketing #SaaSMarketing

Hi Connections, I am reaching out for an exceptional Opportunity for Performance Marketing Agencies to partner with Our Emerging Startup on a CPS Model. if you are a performance marketing agency distinguished by your track record of delivering stellar results. thrive on pioneering solutions and relish the prospect of collaborating with innovative startups, we cordially extend an extraordinary opportunity to you. At Guruji Speaks, having meticulously bootstrapped our journey, we now stand poised for rapid expansion. Our pioneering solutions have already attracted significant attention, and we are on the cusp of making a profound impact in the market. we are actively seeking strategic partners who can facilitate the realization of our audacious objectives. As a bootstrapped startup, we operate within financial constraints, making it imperative for us to engage seasoned professionals like you to facilitate our scalability. We advocate Cost Per Sales (CPS) Model for a performance-based partnership, wherein your rewards are commensurate with the actual sales generated.  We place a high premium on collaboration and seek partners who will evolve alongside us, fostering enduring relationships. Let's Initiate a Conversation.We invite you to reach out to us at saurabh@gurujispeaks.com to schedule a formal discussion. #PerformanceMarketing #StartupCollaboration #CPSModel #DigitalMarketing #MarketingAgency #Adagency #digital #partnerships #advertising #DelhiNCR #Facebookads #Instagramads

At NeoDove, we are excited to announce that our website traffic has surged close to 80k users! The secret behind this growth? > SEO For the past 1.5 years, we've diligently worked on our SEO strategy, and the results were initially promising. Now, they're downright spectacular. Our efforts have begun to compound. For B2B SaaS startups, securing high-quality leads consistently is a major challenge. Investing in SEO not only accelerates our team's closing rate but also frees up a significant amount of time that would otherwise be spent on outbound efforts or lead qualification. Over the past 1.5-2 years, our revenues have soared by 5x, our customer base has ballooned by 8x, and our team has doubled in size from 40 to 80 members. With the next phase of SEO-driven growth on the horizon, we're incredibly excited about what the future holds. Ganesh Kaushik BHAVESH MUNDADA - People behind the scene! #seo #growth #startup #neodove #saas #b2b #digitalmarketing