Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
Regional brand 🤝 National attention. What do you think of Sheetz move to become jersey sponsors of the Pittsburgh Pirates? #pirates #sheetz #marketing #branding #conveniencestores
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
Getting your mind right is important to keep your creativity flowing. Also taking the time to know and appreciate history has always been important to me. I’m spending time in Hyannis which is located in Cape Cod. It’s also home to the Kennedy Conpund. President Kennedy said often, “I always go to Hyannis Port to be revived, to know again the power of the sea.” I’ve enjoyed it and have made the trip several times to rejuvenate my creative thinking. #marketing #senergy #creative
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
Great insight on impactful design.
This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
I am beyond thrilled to share that LaVar Arrington, a college football hall of famer and someone I’ve looked up to since my childhood, has given my company Senergy Marketing Group a glowing recommendation for our work with his production company, Up On Game. LaVar is on my Mount Rushmore of childhood role models, and now we’re not only working for him, but he’s rocking our brand every day! It’s an incredible full-circle moment for me personally and professionally. At Senergy Marketing Group we specialize in branding, marketing, creative strategy, design, video production, media buying and more. Hearing such high praise from someone I admire deeply is truly an honor and testament to our team's hard work and dedication. To all the companies out there looking to elevate their marketing game—take Lavar’s word for it and ‘Hit Senergy up! Let’s take your brand to the next level together! Watch the video below to hear Lavar’s amazing review. #Marketing #Branding #CreativeStrategy #VideoProduction #Printing #CustomerTestimonial #LavarArrington #UpOnGameNetwork #SenergyMarketing #statecollege #happyvalley #videography
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
Just had an incredible experience visiting Casey's in Des Moines, Iowa! 🚗🏪 Casey's has over 2,400 stores and has done a tremendous job growing throughout the Midwest. I had the chance to see firsthand how they’ve uniquely set up their location right across from the Capitol building in Iowa, catering to a bustling area with high employment and a large local school across the other street. What really impressed me about Casey's is their consistent branding and data-driven marketing approach. They focus on the product, follow the trends, and understand what consumers want, without going over the top with their creative. I spent the day with Casey's directors, getting an inside look at their entire marketing strategy. It was rollout day, so I got to see new campaigns in action—perfect timing for Senergy as we help our retailers with their rollouts. Interestingly, many of the marketing strategies Casey's uses align with what we do for our clients, like Nittany Minit Mart. Both Casey's and Senergy Marketing Group emphasize clear, consistent branding and making data-driven decisions. We focus on understanding consumer needs, staying on top of trends, and ensuring that our campaigns are straightforward and impactful. This visit was a tremendous learning experience for me and the team at Nittany MinitMart. We gained invaluable insights into how Casey's works with different agencies and manages their marketing efforts internally. The convenience store industry is so dynamic, constantly innovating and bringing new ideas to the table. Clear and consistent branding makes all the difference, and Casey's does this exceptionally well. I’m excited to bring some of their strategies back to our clients at Senergy. Sometimes, straightforward and to-the-point is all it takes! 💡📈 #Marketing #Branding #MarketingRollout #MarketingCampaigns #ConvenienceStores #RetailInnovation #LearningExperience #Casey’s #NittanyMinitMart #SenergyMarketing
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
It really is a small world! I’m on a business trip to Iowa this week visiting convenience store retailers in the Midwest. It’s been an incredible experience seeing how chains like Casey’s and KwikTrip do certain things. By complete chance our itinerary led us to Newton, IA for tonight’s hotel stay. Newton happens to be the home of WIN Magazine, one of my first ever clients when I came out of college! We still work with Bryan each year on the Hodge Trophy Fan Vote. I was able to catch up with Bryan and get a tour of his town, home and office. Walking their halls was a trip down memory lane with several of our covers over those early years framed. It’s really special when things in your career come full circle and I’m blessed to have people like Bryan still involved in my life. Thank you for your hospitality Bryan! Great to catch up!
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
I spent the day on the road yesterday in Manheim, PA with Bill Thomas at Lezzer Lumber meeting with ISM Construction to talk social media strategy, and visiting with the Lezzer Commercial Sales team in Manheim to develop their sales pitch decks. Road trips are always about delivering value for our clients and their customers, and provides a nice break from the regular routine.
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
For those who are wrestling fans we work with WIN Magazine in Des Moines, IA every year on the marketing and promotion of the Hodge Trophy. Known as ‘The Heisman of College Wrestling’, this award is given annually to the best collegiate wrestler. Penn State has had several winners over the past decade, and we’ve had a blast helping WIN grow awareness and interest around this award. It’s been featured on ESPN, and every other major sports news outlet. We’ve even brought the award to my hometown in Philipsburg for photo and video shoots! We’re proud to be a part of this great tradition, and look forward to working with Bryan Van Kley and his team every year the week after Nationals!
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
We are #hiring! I'm looking for a Senior Graphic Designer to work with the area's leading companies! If you know someone in your network you think is a top-tier designer then please pass this along! #graphicdesign #creativeagency #StateCollege #Altoona #CentralPA #Senergy
Marketing and creative professional helping small and mid-size companies maximize exposure and customer reach.
Congratulations Lezzer Lumber on your continued growth! Proud to be able to contribute to an incredible family oriented business!
‼️MAJOR ANNOUNCEMENT‼️ We are proud to announce the acquisition of Trinity Supply & Installation in Pittsburgh, PA. Trinity has been serving the Pittsburgh area for two decades, and will continue to be led by Rick Berteotti, Mike Baganato, and Bill Macklin. We are grateful to have the opportunity to enhance our growth in Western, PA! Please join us in welcoming the Trinity team to Lezzer Lumber! Full release here: https://lnkd.in/dnG7qAwT
Commissioner, Pennsylvania Fish & Boat Commission
2wNot a fan of ads on uniforms. Tradition is fine as long as it doesn't get in the way of progress.