Ryan Linder’s Post

We love nothing more than the intersection between sports and culture. Let’s take a look at three brands that have crafted their campaigns around off-field culture, amplifying their relevance and captivating Gen Z audiences. Our top three favourite recent sports collaborations: 1️⃣: EA Sports x David Beckham EA Sports takes gaming to the next level with FC 24, featuring legends like David Beckham and Zinedine Zidane. This immersive experience which is powered by haptic feedback, 3D audio, and real match data drops players into the heart of football action. FC24 is due to launch on 29 September and the "Play Closer" tagline promises lifelike gaming sure to excite the fans. 2️⃣: M&S x Football M&S Food scores big with its 'Eat Well, Play Well' campaign, leveraging the influence of football stars to encourage healthier eating among children. Research shows kids are more likely to eat well if their favourite athletes do. Riding the wave of the Women’s World Cup and the new season, M&S collaborates with National teams for a winning nutritional play! ⚡🍎 3️⃣: Gymshark x Leana Deeb While not technically a sports partnership we can not look past Gymshark showcasing the power of women in fitness with the "Every Strong Belongs" campaign. They feature a lifelike 3D mural in Shoreditch, London, featuring fitness influencer Leana Deeb in her headscarf, celebrating modest clothing and diverse strength. With 18 million followers across social media, Leana is a beacon of empowerment. 💪🎨 🔗 Psst… if you’re craving a deep-dive into these campaigns you may want to check the comments… 📣 Want updates on more of your favourite brands and celebrities? Our newsletter covers all the weekly happenings - come and join us! #SportsCultureCollabs #EmpowermentThroughCollaboration #InnovativePartnerships

Introducing "Redefine the Game", the latest project under my personal brand, Connect Dots! I'm back after a brief hiatus, fully committed to moving this project forward. In the world of sports, outdoor adventures, fitness, and wellness, the game is changing. 🌿 Brands are becoming more community-driven, purposeful (Thanks Emma Barry for the tip), and customer-centric. And that's exactly what we're all about. With "Redefine the Game," we're diving deep into these exciting shifts. Expect: 📖 Daily insights from a community manager's diary. 🔍 In-depth case studies and success stories. 🚀 Tips and tricks. 🗣️ Conversations on the power of community in sports. If this is something that interests you, join us in redefining the game together: https://lnkd.in/gMDxzrq9 Thank you for being here, and I can't wait to connect with you. #community #redefinethegame #sports #branding #communitydriven

The growth of the sports industry is fueled by four key pillars that drive innovation, engagement, and expansion. 1.New Participants: The foundation of the sports industry lies in attracting new individuals to take up sports. Whether it's introducing children to physical activity or encouraging adults to explore new sports and fitness activities, cultivating a culture of participation is essential for long-term growth. 2.Equipment Innovation: As existing participants continue to engage in sports, there's a constant demand for new and improved equipment and gear. From cutting-edge technology to sustainable materials, innovation in sports equipment plays a crucial role in enhancing performance, safety, and enjoyment for athletes of all levels. 3.Audience Expansion: The sports industry thrives on the support and enthusiasm of its fans. By attracting new fans to watch sports events, whether through traditional broadcasts, streaming platforms, or immersive experiences, we broaden the reach and impact of sports, creating a vibrant and diverse fan base. 4.Fan Engagement: For existing fans, finding new ways to engage with sports is key to sustaining interest and loyalty. Whether it's through interactive fan experiences, social media engagement, or virtual reality platforms, leveraging technology and creativity enhances the overall fan experience and strengthens the connection between fans and their favorite sports. By focusing on these four pillars we can unleash the full potential of the sports industry. #sports #sportsbiz #inda #indiasportsindustry #growth

At its core, sport has the power to become a narrative that reflects the essence of humanity. What we learned from SportsPro New York... The future of sport is bright for one key reason - it has become more than the product on the pitch, racetrack or court. It was beautifully put by Mollie Marcoux Samaan, Commissioner of the Ladies Professional Golf Association (LPGA) (and I am paraphrasing) that; "those doing sport right have established that magical blend of Sports and Entertainment". Today, success lies in sports organizations envisioning themselves as media companies - and those that are trailblazing in the space have established the ability to transform live content into enduring moments, distinguishing between winning global fans for life and merely participating in the game. Again, something that was wonderfully articulated by Julie Haddon CMO/ CCO at National Women's Soccer League (NWSL) In short, it would seem that consensus dictates that if your organization isn’t equipped to seamlessly provide media and content access to those who need it without constant intervention - you are going to be slow to market and miss the moment. During game days, the challenge of being a media machine intensifies, and this theme formed so many of our conversations at the event. At the heart of our discussions were several points, that I wanted to share with you here: 1. Exclusive Content & UGC: In a sea of user-generated content (UGC), the race to release exclusive material is vital. Being the first to share captivating moments can amplify engagement and solidify brand loyalty with your rights holders. 2. Real-time Asset Delivery: The pressure to deliver assets in real-time is huge. This high-stakes challenge demands robust systems and processes to meet the expectations of an ever-demanding audience. 3. Managing External Partners (Inc.Press, Sponsors & Agencies): With an increasing reliance on external agencies and freelancers, collaboration becomes complex. Overcoming these difficulties requires effective communication channels and streamlined workflows. 4. Maximizing Efficiency: Doing more with less is a constant refrain in today's sports media landscape. Maxing out resources across content, creative, marketing, and media management teams is essential for staying competitive. 5. Reducing Inbound Requests: Streamlining processes to reduce inbound media and content requests can significantly enhance productivity and allow teams to focus on strategic initiatives. As I sat and reflected on the train back to Boston, it became clear that the future of sports media and marketing is in great hands, and that the future is extremely bright. The gravity of its success now hinges on adaptability, innovation, and efficiency. I am proud to be a part of this industry with Stockpress. Let's embrace these challenges as opportunities for growth and collaboration, propelling our industry forward into a new era of unprecedented possibilities. Game on! 

Find out how 17 Sport is unlocking the potential of purpose in sports! 🌟 Earlier this year, we stepped into the world of sports transformation with Future of Sport, a dynamic event hosted by Viva Technology and Global Sports Week. 👉 Explore how evolving consumer values are shaping the sports landscape, learn the art of genuine audience connection, and witness the pivotal role of fans in propelling meaningful change. 📖 Read the full story here: https://lnkd.in/dAprZmeW #17Sport #FutureOfSport #VivaTechnology #GlobalSportsWeek #FutureOfSports #Purpose #PositiveChange #SportsImpact #SportsAndPurpose

Hey LinkedIn community! 👋 Don't you think in the dynamic world of #sports, connecting with our audience isn't just a goal—it's the game-changer that propels us to victory? Here's why fostering that connection is a slam dunk: 📣 Fan #Engagement: Our audience is the heartbeat of our sports community. Engaging with them creates an electric atmosphere, fostering a sense of belonging and shared excitement. 🤝 Brand #Loyalty: Loyalty is earned through genuine connections. When our audience feels heard and valued, they become not just spectators but passionate advocates. It's a win-win, building enduring relationships that extend beyond the final whistle. 📈 Increased #Viewership: The more connected our audience, the higher our viewership soars. Tuning into matches, sharing highlights, and joining the conversation— fans are the driving force behind our success on and off the field. 🤝 Enhanced #Sponsorship Opportunities: A connected audience is a sponsor's dream. Attracting sponsors is a team effort, and our engaged fan base provides the visibility and engagement sponsors crave. #Partnerships that elevate our game! 💰 #Monetization Opportunities: Connecting isn't just about passion; it's about business too. A dedicated fan base opens doors for merch sales, ticket revenue, and other monetization avenues, fueling the growth to your business. 🌐 Digital Presence: In the age of #digital dominance, a strong online presence is non-negotiable. powered by ViewLift, ensures a seamless digital experience, keeping our audience connected and engaged across platforms. 🚀 ViewLift Advantage: Exciting news! With Viewlift's customizable #OTT platform, we're taking audience connection to new heights. Tailored experiences, exclusive #content, and a user-friendly interface ensure our fans are at the center of the action. Let's shape the #future of sports entertainment together! Please feel free to #connect with me at anshikasharma@viewlift.com or book a slot to #discuss more. #Sports #FanEngagement #ViewliftAdvantage #DigitalTransformation

🚀 Exciting Times Ahead in the Sports Universe! 🏀⚽ Dear Sports Enthusiasts, Innovators, and Game-Changers, We are thrilled to introduce you to NextEdge Sports, where we're diving headfirst into the exhilarating world of sports innovation. As the Founder and CEO, I'm both humbled and energized to embark on this journey alongside an incredible team of visionaries, developers, and sports aficionados. 🌟 Our Mission: Igniting the Future of Sports We're not just a company – we're a movement aimed at elevating the entire sports ecosystem. From the playground to the big leagues, we're here to transform the way sports are experienced, managed, and cherished. 🌐 Edge360°: Unveiling the Ultimate Sports Solution Our flagship offering, Edge360°, isn't just a platform; it's the nucleus of an ecosystem that caters to every facet of the sports industry. With an integrated hub-based suite of applications, we're redefining operations, data-driven decisions, sports performance, and revenue generation. It's not about one-size-fits-all – it's about crafting solutions that fit your unique needs, like LEGO blocks that build your sports dream. 🚀 From Underserved to Pros: Every Voice Matters Our passion extends beyond the scoreboard. We're committed to giving voice to underserved communities, igniting the aspirations of budding athletes, and fuelling the dreams of seasoned professionals. Our vision is to foster a community where innovation thrives and opportunities abound. 🎯 Together We Play, Innovate, and Win We're not just here to play the game; we're here to reshape it. Our journey will be marked by innovation, agility, and a relentless pursuit of excellence. We're thrilled to collaborate with leagues, teams, brands, athletes, coaches, and fans who share our excitement for the evolving sports landscape. So, buckle up – this is just the starting whistle! Join us on this incredible journey as we aim to redefine sports, technology, and community. Stay tuned for groundbreaking updates and exhilarating innovations. The future of sports is here, and it's NextEdge Sports. Yours in Sports and Innovation, Michael Williams Founder and CEO, NextEdge Sports #NextEdgeSports #GameChangers #SportsInnovation #FutureOfSports #ServingTheUnderserved #ThinkBigAndDream

I’m sticking our flag in the ground: 2024 is our year. I started Just Women's Sports because it was obvious to me that there was a massive and growing fanbase whose needs weren’t being served. I could already see what was coming: the broken records in viewership, attendance, investment, and more. None of it has surprised me. Four years ago, people needed convincing that women’s sports could be big. Now, the numbers speak for themselves. At JWS, we’ve spent these past four years stacking up wins.  - We've partnered with blue chip brands like AT&T, Nike, Visa, Adobe, and more - We’ve grown our owned audience to 3 million fans, and our monthly reach to 80 million  - We’ve sold out of merch, launched #1 podcasts, hosted live events, and held in-studio shows - We’ve worked with the biggest athletes, teams and brands in women’s sports So what’s coming next in 2024? At JWS, our goal is simple: This is the year we make women’s sports year-round entertainment. 24/7, 365. What do I mean? In men’s sports, there’s always a new conversation to join, a new trending athlete to meet, a new debate to jump into. Men’s sports never turn off. Before, during and after big events, there’s an endless supply of content to engage both casual and die-hard fans. That’s what we need on the women’s side. That’s what we’re building with Just Women’s Sports. In 2024, that means new shows, expanded programming, and doubling down on our news coverage. It means meeting fans where they are, every single day, so we can convert passing fans into casual fans, and bring casuals into the core. To help make this happen, Just Women’s Sports has welcomed Ryan Sports Ventures and several strategic individuals to our team of investors. These are industry veterans who recognize the opportunity, understand our vision, and are ready to help us win. They join a roster that includes Blue Pool Capital, Will Ventures, Kevin Durant and Rich Kleiman’s 35V, and many more VC firms, angel investors, and athletes. We were ahead of the curve in 2020. We both saw and helped fuel the growth in women’s sports. This year, we’re not wasting any more time convincing people on women’s sports. Instead, we’re setting out to own this space and cement ourselves as THE digital media platform that ties it all together. See you at the finish line. LFG.

🚀 The Future of Sports is Digital, and It's Here! Really enjoyed reading this Forbes article, it was a very interesting discussion on the transformative power of technology in reshaping the sports industry. From augmented reality to personalized fan experiences, it seems like the digital realm is revolutionizing how we engage with sports. 🔗 Lokkaroom's Role in This Digital Revolution Lokkaroom is at the forefront of this change, offering a centralized platform where sport organizations, clubs, and athletes can provide a richer, more rewarding digital experience. With features like premium BTS content, mobile ticketing, exclusive merchandise, and rewards, Lokkaroom is not just a platform; it's a digital ecosystem. 📈 Data-Driven Insights for Clubs and Athletes One of the key takeaways from the Forbes article is the importance of data in enhancing fan experiences. Lokkaroom's platform provides valuable insights, helping clubs and athletes understand their fans better and tailor their offerings accordingly. 🎉 Benefits for Clubs and Athletes With Lokkaroom, clubs and athletes can unlock more action, create unforgettable moments, and offer more rewards, all while building a sustainable digital economy.🔥 https://lnkd.in/dBjvbqw2 #DigitalTransformation #SportsTech #FanEngagement #Lokkaroom #FutureOfSports