Ryan Linder’s Post

Fancy watching one of the best ads so far? Watch the Super Bowl LVIII commercial You got everything in this ad... well, almost :) #marketing #precisionmarketing #emotionalbranding #emotionalintelligence #oldfriends #animalphotography #scenarioplanning #videocontent https://lnkd.in/eYjMqPSE

🏈 Excitement is building as Super Bowl 2024 approaches! 🌟 This year, brands are gearing up for a high-stakes game of their own, with a 30-second ad spot costing a whopping $7 million. 💰 The pressure is on to create memorable and impactful commercials that resonate with millions. 🌟 Celebrity appeal takes center stage, with familiar faces like Ben Affleck, Jennifer Lopez, Steve Martin, and John Travolta adding star power to the commercials. According to Keith Cartwright, founder of marketing agency Cartwright, Super Bowl ads are the one occasion when big-name celebrities eagerly pick up the phone. 🎬 Behind the scenes, creative minds like Charles Kidd II, aka "Calmatic," are navigating the challenges of tapping into pop culture to create content that goes viral. It's a dynamic and fast-paced process, but the goal is clear: capture the audience's attention and leave a lasting impression. 🍺 Bud Light is making a comeback after a controversial year, opting for humor to rejuvenate its image. Todd Allen, Bud Light's new SVP of Marketing, emphasizes the shift toward creating ads that bring a smile to people's faces and rebuild the brand's connection with audiences. 🌱 Jeremy Renner's inspirational journey takes the spotlight in a commercial for Silk, a plant-based protein brand. Renner's resilience and determination following a life-altering accident make for a compelling narrative, highlighting the human spirit and the importance of family. 📺 As we look forward to Super Bowl Sunday, it's not just about the game on the field but also about the creativity, star power, and compelling storytelling that will unfold in the commercials. Get ready for a touchdown of emotions and memorable moments! 🚀🏆 #SuperBowl2024 #AdvertisingGame #CreativeMinds #BrandComebacks #CelebrityAppeal #SuperBowlAds

Instead of splurging on just one Super Bowl 30-second commercial, imagine the impact of investing in an in-store kiosk campaign that generates 6.8 billion impressions over 12 months at a CPM 95% lower than the cost of the big game. Terraboost offers brands a game-changing opportunity to captivate their audience on the path to purchase and stand out from the competition. Contact us to discover how Terraboost can help your brand score a touchdown! https://lnkd.in/eXzUCu7u #superbowlads #advertisingstrategy #superbowlcommercials

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Tide Super Bowl video ad - It's a Tide Ad (2018) The goal behind this strategy was to get everyone who was watching the Super Bowl to think about Tide whenever they saw clean clothes in other commercials, this way everyone would think of Tide every time they saw another commercial that wasn't even about laundry detergent. This would mainly spark conversation among friends in-person and online, talking about how every commercial at the Super Bowl was a Tide commercial, and they would also discuss the genius of the campaign itself, earning more awareness from those who didn't even see the commercial, such as marketing/advertising students. #InnovativeContent2024 https://lnkd.in/ggbhFr3e

Does anyone else think #HellmannsMayo completely missed on their #superbowl ad? Here's why I think they missed it ⬇️ Why do you think over 16 million people call out of work the day after the #superbowl? Because they're hungover. Hellmann's Mayo just didn't convince me to wake up the next morning hungover, call out of work, and have the desire to eat mayonnaise the next day. The cat saying "meo-yo" was very clever and cute, but the rest? Too corporate, too cute, and not enough to relate to the audience; over 16 million hungover people that want to eat their leftovers. There's not even mention of Super Bowl leftover recipes on their social media, or website. No tagged influencer content, no UGC, no nothing. They lost the opportunity for me to want to door dash some mayo to the house (because I'm too hungover to want to drive) and use some #HellmannsMayo to make a meal out of leftovers. I mean, at least make the connection on social media through low-cost sourced UGC, or share recipe blogs on how to include mayo to create delicious meals with your Super Bowl leftovers. Not relatable or memorable, just a huge miss and a great example of playing it safe and not having fun. Would you agree? https://lnkd.in/gAcmsVKc #SuperbowlAdReview #Superbowlad #superbowl #HellmannsMayo

The granddaddy of all advertising events is just around the corner. And the brands involved, their message, positioning, and creativity are always a tremendous real-world study in marketing strategy. One of particular interest for me is Bud Light after a botched Dylan Mulvaney partnership (which was indeed a study in what NOT to do). The teaser for their big game ads is linked below. Will they be able to turn it around? AB InBev has purchased two and a half minutes of ad time (to be shared across all their brands, like Bud Light, Budweiser, and Michelob Ultra) during the big game despite no longer having an exclusive agreement with the NFL. Marketing nerds like me are on the edge of our seats to see what comes next, how competitors will position against AB InBev, and how consumers receive it. #superbowl #advertising #brandpositioning #affiliatemarketing #mediastrategy #competitiveadvantage #create #consumerbehavior https://lnkd.in/gYv4qtwy

Day 18/20: Ads that tell a Story: Remember that epic Budweiser Brewing Company APAC ad from the 2013 Super Bowl? The one with the Clydesdale horse and the rancher? Well, it officially won the title of the greatest Super Bowl commercial in 2020. Isn't it crazy how animal stories just hit differently? The ad unfolds the Clydesdale's journey from a cute lil' foal to joining the iconic Budweiser team. There's this bittersweet moment when the rancher, who raised the horse, feels a bit let down because the Clydesdale doesn't recognize him in a parade. But hold your tears—classic spoiler alert—this majestic creature chases down the rancher's car in the end. I don't know why but alcohol brands sure know how to create a compelling ad (never actually related to alcohol itself). It's like they're competing with Hollywood! Cheers to ads like these who remind us the of the intimate bonds we forge with our pets. Agency: Anomaly #budweiser #advertising #superbowl #adsoftheworld #adcampaign #marketing #pets #storytelling #creative

We all know the famous quote “redbull gives you wings” a brand that is considered one of the most recognizable but what is there secret sauce Redbull know there segment very well and that they target youth Secret sauce: association there brand with feeling of power and enthusiasm . . Spoilers, The Recipe Of Virality #spoilers #ecommercetips #webdesignanddevelopment #mobileapplications #webapplicationdevelopment

I'm not the only creator in the house. My golden retriever, Oliver is quite the UGC star. He averages 3x ROAS for his clients and they keep coming back because of his golden smile and how he can charm an audience! Pet Brands, UGC is the perfect tool to connect with other pet families this year! let's get Oliver on your roster colleenschuhwerck.com colleens.ugc@gmail.com #ugccreator #ugcpets #dogugc #ugcexample #digitalmarketing