Rutter’s Post

🌞🎉 We just wrapped up our first event of the NYC Rooftop Social Series this summer, where we hosted founders and operators building financial solutions for SMBs. Get a sneak peek into what we overheard/discussed. Key Topics Discussed: - Embedded finance product workflows - Customer pain points in the vertical SaaS space - Product prioritization framework Highlights and Insights: 🔗 Integration is Key: an FP&A co. product leader shared that his customers are eager for embedded accounting solutions to move away from QuickBooks. Similarly, an operator from a Vertical SaaS mentioned that 70% of customer requests are focused on improving their QuickBooks integration. 💡 User Experience Matters: A powerful tool with poor UX won't be used. An operator shared stories where contractors opted for more complicated routes because the UX wasn't user-friendly. Listening to customer pain points is crucial for innovation. It was a fun time connecting and learning from peers in the industry. And this is just the beginning! 🚀 Join us in future conversations. Sign up for our next event in the Summer Social Series and be a part of these conversations. Our upcoming event is July 17th, you can sign up here: https://lu.ma/cjg01ra0

🌟 Exciting News! Introducing our New API Coverage Explorer! 🌟 We are thrilled to share our recent product launch: the API Coverage Explorer! Easily view all our API endpoints and their platform support in one convenient table. With this API coverage explorer, you can: 🔹 Filter by endpoint name 🔹 Show/hide specific platforms and endpoints 🔹 Export table data to a CSV for easy internal sharing Check out our API Coverage Explorer here: https://lnkd.in/ezx2S8Hh

Join Rutter's CTO, Eric Yu, and Mercoa's CEO, Sai Arora, in the upcoming lunch & learn session to get an insider's view into what to know about accounts payable and how to build it.

Building financial health dashboards for SMBs? Ads data is an important data source you shouldn't miss. With ads data, companies can enable SMBs to: - Understand customer acquisition costs and lifetime value - Analyze top converting ads and calculate return on ad spend - Combine ad data with commerce integrations for a full revenue and expense view Read more:

“Once we launched our Etsy integration, it was literally a case of switching the integration on for the other platforms. We've only had to do the work once to open up to seven different markets.” Discover how Prodigi Group 7x'ed their TAM in weeks with a Unified API. #b2b #shopify #etsy

“Since onboarding with Rutter, we’ve been able to easily ship about five integrations, which has been really great for us. Their platform is stable, and the API documentation is clean.” Explore how Numeral shaves 20 hours of monthly engineering work by connecting their platform to 6 others with Rutter's universal API. #b2b

Product and engineering leaders in the B2B fintech and banking world, this one's for you. Join Rutter on April 11th at Le Phin (top coffee spot in NYC voted by Beli and Eater) for an exclusive Vietnamese coffee-tasting experience! Register using the link below.

We're getting started in about an hour. 👀

Stop your customers from wondering about the current status of invoices and help them manage their finances. Automate the end-to-end AR workflow — from customers, invoice creation, invoice payment, and invoice credit memos with write accounting integrations. Learn how with Rutter.