Ruth Sarfaty’s Post

The future of FAST is specialized. What content truly ignites your passion and that of a worldwide audience? 

It's not Kat Williams trending it's the HartBeat team. Using BTS content for marketing and promotions can create anticipation and generate buzz. That's what landed our BTS on network TV. I enjoy BTS production just as much as being the main production, but helping my clients double down on their investment is one of the things I love to do. If you need a crew to help generate that buzz, feel free to drop a DM. #contentmarketing #contentcreation #videoproduction #bts #behindthescenes #hartbeat #kevinhart

Exciting reading from Ruth Cartwright. Viewers' emotional engagement with content, whether live sports, high-quality drama, or guilty pleasure reality TV, is a powerful lever for both broadcasters and brands. At Mediaprobe, our research has consistently demonstrated that content which evokes strong emotions leads to a higher impact on brand metrics and viewers' overall satisfaction and recommendation with the content. Brands that bet on content that drives more engagement, tend to perform better and achieve higher ROI. Emotional Impactful content truly creates connections that drive value. https://lnkd.in/dhSufsfq

Want to find out why broadcast and streaming operators turn to recommendations to increase viewership? Read this enlightening article in the latest issue of TV Tech featuring perspectives from our own CRO, Greg Riker: For content personalization, ‘taste’ is all in the data. https://lnkd.in/ejTHbZTF #recommendations #search #streamingvideo #userengagement

Tune in to the webinar with MNTN on April 26th to discover the newest innovations in CTV, uncovering how they enhance marketing strategies and provide valuable insights into launching budget-friendly campaigns and creating adaptable creative content. #Ad #CTV #MarketingStrategy

How can you understand who – and how many – people are watching your content? In this video, Frances Sheardown, Director Product & Partnerships Kantar Media, reminds us that while data from set-top boxes, mobile handsets and streaming platforms are plentiful, you require people-powered measurement to understand who is really in front of the screen:  https://lnkd.in/ekVBxdaX #PeoplePoweredMeasurement | #AudiencesUnlocked

Why buy videos on mediaCastpro? 📹 Short answer: low prices, no subscriptions, no usage limits, no need for attribution, videos immediately available with no need for approval, it is a fair platform that gives most of the earnings to contributors (unlike most stock platforms) and it is eco-friendly 🍃 Read the full article for more details! #videoproduction #stockfootage #filmmaking #contentcreator

Did you know that Origin does ads as well as Native CTV ad formats? You do now - https://lnkd.in/edHqtXRt Before you read this case study, ask yourself this: Why should your brand only have one ad? #ctvadvertising #creative #thenextmoveisyours

Marketing Insight Series 01 Content is king, but context is queen. Simply putting out content isn't enough. We need to convey messages that speak to our audience’s emotions and needs... that seems obvious, right? For example, consider Netflix. Initially known for renting DVDs by mail, they pivoted and became a streaming service by understanding their audience. They didn’t stop there. By investing heavily in original content, they anticipated the interest in unique and exclusive series and movies. Starting today, take the time to understand not just what your audience needs now, but what they might need in the future. How do you future-proof your marketing strategies? #marketing #marketinginsights #contentcreation #marketingtips #Brandstrategy