Rupen Desai’s Post

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Building businesses that our conscience can live with

As we celebrate the amazing creativity awarded at #CannesLions, I was reminded that it was, simultaneously the 7th #showyourstripes day. A stark & terrifying reminder of our warming planet. So, I am wondering how do we get the best of creative minds, behind bold and brave partners who are challenging the status quo rather than those that help perpetuate this crisis? #purposeful is what #purposeful does. WFA Sue Allchurch Claudia Kirwald Ranjit Jathanna Srija Chatterjee Luca A. Zerbini Una Terra Venture Capital Fund The Shed 28 The Club of Rome Kirsten Dunlop Sandrine Dixson-Declève Boaz Paldi We Don't Have Time Ingmar Rentzhog Sweta Dr Victoria Hurth Marcello Palazzi Stephan Loerke Robert Dreblow Will Gilroy Jiunn Shih Rachel Depree Marina Ponti (In case you want to check your regions stripes, from University of Reading - here is the link https://lnkd.in/ggZKsb3w)

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Dr Victoria Hurth

Independent Pracademic for a world where organisations flourish by serving long-term wellbeing for all (sustainability)

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A vital question Rupen Desai - one we need to be front and centre of all creative work at this pivotal moment for humanity. For me it seems clear that THE problem at the centre needs to be 'how can use use #creativity within business to align our decisions at all levels with #LongTermWellbeingForAll (#Sustainability)'. This is what we want to grow. This HAS to be done in a way that creates/regenerates financial and other capital resources to enable this impact to GROW (and ensure no harm to these resources). The problem is NOT how can we use creativity to GROW as money as possible and do some good on the side OR how do we 'balance' profit and positive impact. Unless we shift, our results will continue to be underwhelming, emissions will keep rising. It is time to break the #BAU box, face the #REALREALITY and free our creativity. This still feels a controversial sentiment to say out loud but surely its this or lose the market #economy and become a command-and-control economy where creativity will be caged? (and this is the emerging consensus on what #governing for good could look like in practice: https://lnkd.in/eC-KTKJy )

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