Rui Aihara’s Post

Jumping on the bandwagon here.. June 12th 2023 is a day that flipped my world upside down. Myself, along with 300 (give or take) of the top performing Pinterest team were unexpectedly laid off. As we all tried to navigate what came after, we leaned into each other, chased to find new roles in an incredibly competitive market, and tried to find something to keep our days busy; we all felt the change, and the massive, abrupt hole that was left. To my friends and colleagues, I’d love to know: Where are you now? What do you do for work? What doors opened for you when that one closed? I have never felt more blessed to look back on my time with the Pinterest team, all the amazing people, and massive amounts of knowledge from each individual. I have learned so much and have been able to apply that in my own self-made marketing adventure, as well as to my own life. Here are just a few things I have taken away from my time at Pinterest that I think apply to life in general very well: * Always ask, even if you think they’ll say no. You miss every opportunity you don’t take. * Having fun while doing ‘work’ IS very much a possibility, it’s all about mindset. * You can and will find friends in the most unlikely places (almost everywhere you go.) * Growth doesn’t happen in the comfort zone. * And finally, in order for you to ‘level up’, you have to finish the previous level and walk on to the next. All of this very text heavy post can be summed up by this quote I always grew up hearing: Don’t be sad it’s over, be happy it happened. I’m so profoundly glad I got my time with all of you, with Pinterest, and with the smb businesses and agencies I had the pleasure to work with. Cheers to all of your success now and in the future. 🥂🥂

"The test of a successful person is not an ability to eliminate all problems before they arise, but to meet and work out difficulties when they do arise." - David J. Schwartz, " The Magic of Thinking Big" If you're looking for a Pinterest strategy to use forever, you're gonna be disappointed ... It doesn't exist. A successful approach to Pinterest is one that accepts there will be changes, challenges, and problems. And then has a system to address those changes, challenges, and problems. Stop kidding yourself with one-and-done Pinterest "strategies" ... Learn how to meet and work out difficulties on Pinterest ... And you'll always have success.

"The test of a successful person is not an ability to eliminate all problems before they arise, but to meet and work out difficulties when they do arise." - David J. Schwartz, " The Magic of Thinking Big" If you're looking for a Pinterest strategy to use forever, you're gonna be disappointed ... It doesn't exist. A successful approach to Pinterest is one that accepts there will be changes, challenges, and problems. And then has a system to address those changes, challenges, and problems. Stop kidding yourself with one-and-done Pinterest "strategies" ... Learn how to meet and work out difficulties on Pinterest ... And you'll always have success.

If you match with the 5 Pinterest Values and have the experience requested, this job opportunity is for you!! Pinterest Company Values: Put Pinners First – We are relentlessly focused on Pinners’ diverse needs so that all our product, business and policy decisions are centered on their well-being. We actively invite Pinners to the conversation, so that we’re creating with them, not just for them. Aim for Extraordinary – We build extraordinary products and experiences because we start with a higher bar. We push ourselves—and each other—to bring the courage, craft, and quality of execution needed to win big. Create Belonging – We each take responsibility for creating a culture of belonging, we value individual perspectives and life experiences. Divergent thinking, honest debate, and real-time feedback are understood as the fuel for innovation and growth. By extending ourselves to others we build strong connections and support the well-being of our people Act as One – We put energy into helping others succeed—and our wins belong to the entire team. We are resolute in our commitment to eliminate silos in how we work. Once a decision is made, we enthusiastically rally behind a chosen direction. Win or Learn – To achieve our mission and grow, we must constantly evolve. We make big bets and take smart risks to increase our chances of step-change results. Whether we succeed or stumble, we ensure the learning is never lost by working hard to actively bring the lessons to our next effort.

🚀🎉 Celebrating 500K Monthly Views on Pinterest in Just 20 Days! 🎉🚀 I am thrilled to share some incredible news with my LinkedIn community! Just 20 days ago, I embarked on a journey to leverage the power of Pinterest, and the results have been nothing short of extraordinary. Through dedication, strategic planning, and a touch of creativity, my Pinterest page has achieved a staggering 500K monthly views! This accomplishment speaks volumes about the effectiveness of my secret strategy, one that I've meticulously crafted and refined. While I can't reveal all the details just yet, I can assure you that it involves a unique blend of content curation, engagement tactics, and staying attuned to the ever-evolving trends in the digital landscape. Pinterest isn't just a platform; it's a vibrant community where ideas come to life, and I'm honored to be a part of it. Seeing this exponential growth in such a short time frame validates the power of vision, persistence, and innovation. To my incredible network here on LinkedIn, I extend my deepest gratitude for your unwavering support and encouragement. Your enthusiasm fuels my drive to push boundaries and achieve even greater milestones. Here's to celebrating this momentous achievement together and to many more successes on the horizon! #PinterestSuccess #DigitalStrategy #MilestoneAchievement #SocialMediaMarketing #Pinterest #pinterestmarketing #pinterestmarketingideas

Hello everyone, I'm currently working on a comprehensive guide to Pinterest. It seems many of us find ourselves perplexed by this platform. Are you struggling to set up your business account? Or perhaps you're unsure how to create effective Pins? Maybe you're questioning if Pinterest is the right choice for your business? I'm here to help. In order to make this guide as useful as possible, I need your input. Please share your biggest challenges with Pinterest. Your experiences are invaluable to me and will play a crucial role in shaping the content of this guide. Let's work together to demystify Pinterest. #odbervirtual #pinterestforbusiness #smallbusiness

I've crossed 1. 8 Million views in a single day on Pinterest. When I created the very first pin to post on Pinterest, I was a complete newbie. No idea how to design stuff. No idea how to do research. But, somehow I kept on doing this. And, now when I look back, I can assure you - Consistency can really work wonders. Pinterest has already made it's way in TIME 100 Most Influential companies and there's no doubt about its progress in the coming years. So, when are you going to post your first pin? #pinterest #consistency #contentcreation

“she lives in daydreams” Starting my Pinterest journey was like creating my own little universe, one pin at a time. It began as a personal endeavor, but recently it’s evolved into a small community where people engage with my content, whether for inspiration or enjoyment. The beauty of Pinterest lies in its ability to connect like-minded individuals, fostering a sense of belonging and creativity. Witnessing others resonate with my pins has been incredibly rewarding, fueling my passion to curate more. Moreover, what sets Pinterest apart from other social media platforms is its refreshing departure from the pressures of constant obsession over likes or views; it's simply a space where I express myself authentically without any expectations. It's a liberating feeling to create content solely for my own enjoyment and fulfillment. As I delve deeper into this world of creativity, I'm reminded of the importance of self-care and doing things just for myself. If you've been contemplating starting your own digital sanctuary, let this be your sign – dive in, explore, and craft your own small world on Pinterest :) P.s. what's something you do for yourself?

Usually, Pinterest has a reason why they do something. Before you grown... and take things personally, I want to share something with you. I am lucky enough to be able to personally communicate with Pinterest staff members. That means I am aware of upcoming changes and also get additional details on the *why*. Yesterday and today, I was having a great conversation with some folks in my free Facebook community (9K strong and growing!). Why was something removed and being taken away from us? Sometimes we may feel its a big change or a 'bad' change for us... Maybe we liked it as business owners (often we make biased decisions on things that we think favour us) but the reality is, features are often removed because they are not being engaged with by our audiences on Pinterest. What does this mean? It means REGULAR people (not us, not small biz owners, creators or marketers) didn't really care about that feature. Pinterest employees TONS of employees to study usage. How are regular people using Pinterest. What do they seem to like? what results in retention? what results in conversion? I know change is hard. But the reality is, when changes are made it is for the BETTERment of the experience of the end user - your audience, your subscriber, your buyer, your fan.

It's different on Pinterest. Let's discuss. Take off your marketing hats and let's talk about what makes Pinterest different. Do you agree? I want to hear from you. This is what I think makes Pinterest a little different ✔️A focus on inspiration, aspiration, a place to collect ideas and make plans ✔️A place that supports, fosters and celebrates our differences ✔️In the best way possible, it allows introverts to flourish (no need to be loud and front facing constantly) ✔️Search is a quiet super power in a world of noice ✔️Long term rewards for being consistent - sure over night virality is sexy but want is exciting today dies off quickly... Pinterest can be the opposite. Quiet today and growth for months and years ✔️Mostly unbranded search gives the 'little' guys lots of opportunity ✔️Content that is lifestyle focussed from day one